During the depressed economy more and more people are encountering the battle of want versus need. You want a new dress but need to get your teeth cleaned. You want a vacation but need to buy braces for your daughter. There isn’t always money for both wants and needs. We’re aware of this battle too and the educational content in our client campaigns puts priority on the importance and necessity of good oral health versus luxury purchases. Trust is one of the most important marketing triggers for consumers. Without trust in a brand, consumers will quickly take their business somewhere else, or not even buy at all. But trust is fleeting. Establishing trust between a retailer, vendor or even doctor and patient takes consistency, reliability, and safety – and it takes time. There is no better tool for a dental practitioner to build up trust and assurance with patients than a high-quality educational dental marketing newsletter mailed to the patient’s home. People are drawn to things that are familiar. There’s a reason Coke and McDonald’s and Disney continue to spend so much money on advertising year after year. They are always working on their brand recognition and awareness, or the customers’ ability to recall and recognize a brand. Dentists can gain brand recognition of their own with dental specific content in their personalized newsletters. Once a dentist begins to regularly mail well-informed dental marketing literature to patients, it makes the patient more comfortable with their oral health and the importance of dentistry in their families’ lives. The dental practice begins to gain familiarity and brand recognition with patients in their area, and with increased familiarity and trust, patients are much more likely to choose one dental practice over another; one that isn’t committed to patient education or to providing extra value, i.e. showing they care. Dental marketing newsletters don’t just work with new patients. They can help battle patient loss too. 80% of patients are fearful of dental visits; most would rather just not go to the dentist than take care of their dental health. A dental practice can stand apart and break down barriers with a personalized newsletter. Regular communication demonstrates commitment to patient support. By letting patients know about new procedures, important tips, and doctor information, a practice can consistently work to replace patient anxiety with curiosity and ultimately, build trust. It’s also very important to remember, that perceived indifference sends patients away nearly five times more often than dissatisfaction, and seven times more often than for competitive reasons, so it’s critical that dental practices show their customers they care, If you’re a dentist that wants to improve patient acquisition and retention, commit to regular, high-quality mailings that are personalized and customized.