Last week the DMA sent me a new report confirming that every conversation with your patients and prospects must be pertinent and likeable. We know this to be particularly true for dental marketing communications, where 50% of the population has some level of fear and many more than that avoid dental visits.
At Patient News, we're dedicated to creating relevant content, targeted to each clients' ideal prospective patients, with a consistency and reach that will have the desired impact on practice revenue and growth … and we’ve been doing this for twenty years – this past week we officially celebrated our 20th Anniversary in dental marketing!
“Content marketing” said the DMA, “is the technique for creating and distributing relevant and valuable content to build brand awareness (which your consistent newsletters do), generate leads (which your supportive branded postcards do), drive purchases (which the content in your newsletters does), and build customer loyalty (which your patient newsletters do).” But at Patient News, we’ve taken it a step beyond superior content, which is at our core and how we live and breathe, and we’ve extended it to detailed demographic targeting and offer strategies that are built around your practice goals, key attributes, and the audience we want to attract to your dental practice.
- 90% of consumers find custom content useful
- 78% of people believe that organizations providing custom content are genuinely interested in them
- 61% of people feel better about a company that delivers custom content and are more likely to buy from that company.
You’re doing it already. Your newsletter is the key to setting your practice apart and being differentiated in your community. Plus we’re utilizing the most sophisticated technologies to provide you with demographic and lifestyle data that will help us better understand your market area so we can deliver more effective and profitable dental advertising and offer strategies. The improvements are significant with this new system: we are seeing increased patient calls, conversions, web traffic, and patient visits, and we’re creating a foundation for long-term relationship building!
If you haven’t already reviewed your Market Area Analysis Report (reg. $450) – we're offering it now as a complimentary service – please contact your Account Manager for more details today.
IN IT YOU WILL LEARN:
• How many dentists you’re competing with and how many patients you’re competing for
• Who in your practice neighborhood has dental insurance and who’s used it
• Household counts and expected growth trends
• Life stages of your prospects to refine your marketing goals/strategies
• What opportunities you have to secure your position as market leader.
Along the same lines of more effective direct mail marketing ... have you heard about Patient News’ Phone Power front desk telephone training? This easy 3-step live training module can significantly improve your service reputation and increase the rate at which you convert new patient appointments. This program supports our neighborhood direct mail campaigns and we're offering it to our clients at a fraction of the cost of any competitor product. Again, ask your Account Manager for details. Ask your Account Manager to transform your newsletter/postcard content and design using the practice differentiation checklist, if you're not currently using our neighborhood newsletter/postcard direct mail system, ask for a free demo and proposal.
It’s all new and exciting at Patient News! Book a conference call with your Account Manager today to request your Free Market Area Analysis Report and make sure you “Blow Away Last Years’ Numbers”!
Call 888.377.2404 – We’re available from 9:00am-5:30pm EST, Monday to Friday.