October is National Dental Hygiene Month and it’s also the perfect time to create new dental marketing materials to reach out to your dental patients, says Patient News, a leading dental marketing solutions company.
Effective dentist/patient communication is essential to keeping patients, and a multi-channel patient retention campaign is extremely effective because it’s a means of sharing ideas and knowledge, not selling. Sponsored by the American Dental Hygienists’ Association (ADHA), National Dental Hygiene Month (NDHM) is a great time for dental practitioners to ramp up their communication/marketing efforts and provide much needed and appreciated dental patient education to their patients about the ADHA’s message on the importance of regular hygiene visits.
“To build a vibrant and profitable practice it’s important to include a patient-centered marketing approach. Even the healthiest practice can’t help but lose patients over time due to natural attrition, referrals to a competitor, cost competition, dissatisfaction, and perceived indifference,” said Karen Galley, President of Patient News. “Perceived indifference sends customers away nearly five times more often than dissatisfaction and seven times more often than for competitive reasons. A patient newsletter shows your patients that you care. It makes sense, after all marketing is really about relationship building, and all relationships need nurturing.”
A consistent effort to communicate and educate patients, especially when paired with the efforts of the ADHA in October, can reap measurable rewards. The ADHA has informational materials on the Members section of their website which can be used to promote any event planned in honor of NDHM. Special events for NDHM can be promoted in patient newsletters, or newsletters can be used simply to improve dentist/patient communications. Patient News can improve dentist/patient communications through their extensive resources, including an exceptional article library featuring stories about the importance of dental hygiene – clearly linked to overall health and systemic diseases.
“Although people continue to score smile and appearance of teeth as most important to their personal appearance and place a high value on oral health, more than 80% remain fearful of going to the dentist. It takes time and quality dental patient education via email and mail to encourage existing and prospective patients to make even a positive change,” said Galley. This type of communication can also assist dentists reduce no shows and cancellations, improving the overall health of the practice and patient community.
Dental marketing solutions from Patient News, like patient newsletters, postcards and referral cards, can also improve existing annual patient revenue, existing patient lifetime value, and average annual referrals.
For more information on NDHM, visit ADHA.org. For additional information on dental newsletters, dental postcards, ordental email newsletter options from Patient News call 888.377.2404 or visit www.Patientnews.com.