Is your dental website’s user experience helping convert new patients?
How is your UX?
UX is an abbreviation for “user experience” and needs to be a focus in your custom dental website design. A great UX means a fast-loading, easy-to-navigate, seamless experience.
What you will learn in this blog:
- Why page speed is so important and how to test your website.
- What you might call “cookie cutter” is actually a layout for success.
- How simplicity in design will help you generate more new patients.
Let’s make this simple. Long page-load times can drop new patient acquisition.
Here is a tool by Google that will outline the how much revenue you are losing from your current site due to slow load times.
Patients expect dental offices to deliver fast online experiences, especially when navigating your website with their mobile phone. Google says, “The average retail mobile site loads in 6.9 seconds, but according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load.”
Here is another fantastic Google resource that outlines key insights and rules around page speed.
When designing a dental website, the layout needs to be thought out, studied, analyzed, and A/B tested. In no way do we want to make design decisions because “it looks good.”
You may have looked at a website and thought, “that’s a cookie-cutter website… It’s too plain and boring.” But take note:
Last year, the website that reported over $100 billion in revenue has one of the most boring, simple, cookie-cutter landing pages. Take a look…
When laying out a dental website, Patient News does it with intent, always thinking about the end user.
Using color to highlight where we want people to click, we train the eye and the brain to process the message we want the reader to receive. In the sample below, all the call-to-actions use the same color.
This may seem cookie cutter to you, but the results are proven with click tracking data. Is your web company making educated decisions when designing your website?
White space isn’t empty space. It’s a powerful design tool and its application is both art and science. Maintaining an optimum level of white space in the design composition and creating a balance will only come by experience and practice.
In design, it’s harder to take away than to add.
Using white space in design is like using a rest in music. Without a rest between notes, the song would be noise. Without white space in your web design, the site becomes hard to navigate, messy, and cluttered. The website becomes noisy. To the point where patients will get frustrated and leave.
Web design at Patient News takes all these factors into play as we guide your visitors to see exactly what you want them to see and encourage them to act in the way you want them to act … i.e. to call your practice.
IMPORTANT: Make design decisions that are specific to the end-user.
In 2018, a web design isn’t about looking cool or flashy. It’s about making design decisions from a business standpoint – decisions that will help your website convert.
When considering white space decisions, these elements must also be considered:
- Choose font sizes to heighten readability
- Place images and call-to-actions in areas that will get the deserved attention
- Use bullets or numbers to increase ease of scanning
- Ensure your background doesn’t interfere with information delivery.
UX is about seamlessly closing the gap between the user and technology.
Its interface tells a story, so your dental website needs to speak the voice of your brand clearly and succinctly.
I have only lightly touched on 3 concepts that come into play when designing a dental website: speed, layout, and simplicity. Other elements, like imagery, are also extremely important, but deserve an entire blog on their own, so keep an eye on our blog!
Reach out today to your dedicated Account Manager or touch base with one of our