Email works. It’s a highly effective way to stay connected to patients on a regular basis and to keep your practice name top-of-mind. In fact, according to the DMA, email has an average ROI of $44 for every $1 spent. Since 99% of consumers check their email daily, not having your name in a patient’s inbox could actually be working against you.
Do you think that email inboxes are too full? I know mine is. Yours probably is too. Does that mean companies are wasting time making the effort to get in front of us? NOT. Just because my email is overflowing does not mean I don’t want to hear from my preferred and selected brands and providers. You’re probably the same. And 75% of consumers agree with us.
More than that, consumers want informative content sent by email.
With low risk, why risk missing out?
95% of business professionals use email automation. That means your competitors are using it, and they might have access to your patients via family members, friends, and colleagues. If other dental offices are present when you’re not, they could capture business that should be yours. Most professional marketers believe that email is key to client retention. Retention is a significant challenge for many dental offices, but you can do something about it.
Consumers of all ages appreciate emails.
- 73% of millennials prefer to contact brands via email
- Email has higher conversion rates than social media and SEO combined
- Almost 60% of people say that email marketing influences their purchases
- Half of email recipients WANT information
- Email subscribers are 3x more likely to share your content on social media.
Let’s circle back to your practice. The number-one stat you should know is how many guarantor email addresses you have in your patient records. If you don’t have over 90%, then you aren’t getting everything you can from your practice. Reminders won’t be as effective, review requests will be missed, and referral requests or monthly newsletters won’t be able to add value to your patient experience. We can help.
Schedule a FREE DEMO and find out how easy we can make email marketing for your practice. All you must do is say “GO” and we do the rest. You and your patients will love it!
Since investing in email marketing isn’t a big investment, just do it. When choosing an email marketing partner consider what you need. Do you want a partner who:
- Will take content development off your plate
- Will remove the hassle of trying to create an email list
- Will help you maintain an updated email list
- Will ensure your emails don’t get flagged as spam and are delivered to your patients
- Will eliminate the time, resource, and worry for lists, content, and delivery?
Sending your patients a value-added monthly email is a good decision for your practice. An easy decision. The numbers say it all. In 2019, your marketing mix must be vast and can be overwhelming – print, social, reputation, listings, web, paid, multi-screen… Email is an easy one you can tick off your list. And the good news? My team can make it easy. You get the great content you’ve come to expect from Patient News and leading marketing automation technology to make it a breeze for you and your team. Book a demo today.