Introducing The Dentist’s Guide to Dental Marketing – a newly launched resource at patientnews.com! This new and free dental marketing eBook is a resource that will help you through the process of creating (or further establishing) your Unique Value Proposition (UVP) and how to take this UVP and apply it throughout your practice on patient touch points to create winning dental marketing strategies.

We’ve compiled our 24+ years of research and know-how into a formula that will fast-track your dental-marketing savvy, leading to greater marketing and practice results in a short amount of time. As pointed out in The Dentist’s Guide, this isn’t a DIY project. As always your Account Manager is here to take care of everything for you.

This thorough collection of chapters provides you with the education and information you need on the topics you care about the most.

  1. How to make your practice stand out
  2. How to emotionally engage your audience and build trust
  3. How to build and strengthen your patient relationships.

Regardless of whether you’re the business owner, dental marketing manager, or designated marketing coordinator, and regardless of your level of experience, The Dentist’s Guide will give you tangible intelligence, solid advice, lots of takeaways, and positive action steps.

The Dentist’s Guide to Dental Marketing is like a crash course on business-to-consumer (B2C) marketing for dentists, so check it out! Read it in its entirety or pop into the chapters that are of most interest to you. Feel free to send the link (Dentists Guide) to colleagues you feel could benefit from the information, or even highlight individual chapter links … for example, patientnews.com/dental-team-involvement, for employees who are focused on individual areas.

At Patient News, we have always aimed to share our learnings and valuable advice with our dentist clients and that’s why we launched our well-received Quarterly Update newsletter in 1996. Featuring relationship-building information for dental professionals – can you imagine – we’ve never missed an edition! Speaking of our Quarterly Update, don’t let it get lost at the front desk. It’s always delivered to you via first-class mail in a 9x12" white window envelope.

It’s our mission to continue to make patientnews.com an invaluable source of information, just as your Account Manager should be to you. Our 3x/month blogs cover a wide-variety of small business management and dental-marketing-related topics, and we also try to share some of our own business and personal challenges and the solutions we find because … well, we’re all human and doing the best we can … something might click and work for you as well.

We’re thrilled to extend this fantastic free resource to you. We hope you enjoy!