Patient Retention. Will you fail or win?
October 15, 2011Karen Galley, President, and I just got back from the annual Direct Marketing Association (DMA) meeting in Boston, MA. We’ve been members and have attended the annual session for many years and always learn from impressive speakers, marketing experts, and industry visionaries. As dental professionals committed to continuing education, you...
Do you “outbehave” your competition?
October 1, 2011To succeed, we need to outbehave our competition. And ask better “how” questions. Based on listening to a huge variety of incoming patient calls, we know that every dental practice has the ability to evolve their skills, improve customer service, and increase patient loyalty … which equates to much more revenue.
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