Direct Mail Matters In A Big Way
August 15, 2014Direct mail is seen as more memorable and authoritative whereas email can provide ease of response and the ability to share. Direct mail is an important conduit to all marketing channels increasing overall marketing effectiveness when properly managed and maintained.
Your Patient Newsletter Sets Your Dental Practice Apart
August 1, 2014Patient mailboxes are the most overlooked marketing opportunity out there. Since most of your competitors are probably sending nothing more than a postcard promotion or static mailer, your patient newsletter, mailed at least four to six times per year, is your clear opportunity to stand out and ensure that you retain YOUR patients.
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