Answer This & You Can Achieve More!

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What do you really want?

If anything, 2020 showed us all that we’re stronger and more resilient than we may have thought. Dentists and their teams pivoted business processes – quickly – and are safely seeing patients.

There has been no reported dentist-to-patient transmission of COVID-19. The dental office is one of the safest places to visit for patients. That’s fantastic, and we applaud our industry. You are all amazing.

Dental offices that made a concerted effort to maintain communications to both their patients-of-record and area households and monitor their key metrics, realized production beyond pre-COVID levels, into growth mode – 10% over previous September–December!

And now it’s reset time for all. Do you have new aspirations for your practice? Are you hungry for more?

You can have a year that excites you, is full of achievement, even more than you thought possible.

Schedule a FREE 2021 Planning Session & get connected to Practice ZEBRA for a FREE Demo

To turn your thoughts that are simmering in the back of your mind into reality and to have another breakthrough year, you will need an actionable plan. It can begin by answering a few key questions, putting the answers to paper, assigning goals and priorities to each, and then strategically and constantly monitoring implementation.

No matter how uncertain the current situation may feel, we must put one foot in front of the other with positive, firm plans for success for your practice and team.

Let’s break this down to a few questions that may help guide your planning process.

What challenges are you facing?

  • Production consistency and growth
  • Patient scheduling/attrition & re-engaging patients yet to return
  • Acquiring enough new patients
  • Increasing case acceptance
  • Patient knowledge, misinformation, and the need for education and reassurance.

What increments will work best for you to get started?

  • Monthly and quarterly goals
  • Patient appointments & improved scheduling percentages
  • Reduced danger patients
  • Increased new patients
  • Increased case acceptance.

Where do you want and NEED your practice to be trending at the end of Q1?

What is the practice capacity to see patients daily?

  • Do you need to open another chair?
  • Do you need more designated “new patient” appointment times?
  • Do you need to expand operational hours or adjust to provide more convenience to patients with before-work and after-work/weekend availability?
  • Do you need to adjust call answer hours?
  • Do you need to adopt new payment options?

Marketing budget.

  • COVID slammed 2020, and maybe your monthly, quarterly/annual budget hasn’t been re-established.
  • If looking quarter to quarter, are you implementing enough to achieve the new quarterly goals?
  • Are you doubling down on what works and looking for new opportunities?
  • Do you know where results are coming from and re-targeting effectively?
  • When you reach the quarterly goal, does the marketing budget open-up for next quarter?

There is never too much information going out to patients and prospects. People crave quality information and want it to make good decisions for their families. As the trusted dental provider in your area, you and your practice can be a calming voice, the expert that educates your patients and community about the importance of oral health.

Dentistry is an essential service because of the significant impact it has on overall health and the ability to fight infections, like COVID-19. Patients are beginning to get the mouth/body link, but more patients need to know, and recognition and understanding take repetition. And one thing is for sure… the only way to reach 100% of your target audience is by direct mail, which is appreciated and consumed by ALL adult age groups daily.

And then there is accountability.

  • Are you ready to review and accept your current results and implement change?
  • How will you measure the achievement of goals?
  • When will you measure the achievement of goals?
  • What happens when you achieve your quarterly goals? Does this make room for additional investments in team reward, patient communications, or marketing in the following quarter?
  • What priorities HAVE TO happen each month or quarter, or growth could be compromised instead of realized? 

Schedule a FREE 2021 Planning Session & get connected to Practice ZEBRA for a FREE Demo

Here are 5 better metrics for dental offices to focus on for 2021 success:

  1. New patients versus net new patients
  2. Average patient value versus new patient value
  3. Patients scheduled versus patients lost
  4. Active patients versus patients in danger of leaving
  5. Inbound calls versus successful calls

With Practice ZEBRA, you can benchmark these 5 key performance indicators and monitor your progress towards goal achievement.

With Practice ZEBRA, you’ll also see how you stack up against industry average and top-performing dental offices when goal setting.

There are different practice models, some are high patient value, and others are high patient volume; others are steady as she goes. While one practice may have a patient value of $3500 and only 500 patients, another will have a patient value of $1000 and 2500 patients. Yet, another will be regularly onboarding over 50 new patients per month with annual contributing revenue of $2000 each. Some dental offices are looking at new opportunities for growth, and others just want stability.

The key here is to get visibility to your current metrics and situation so that you can set your own applicable goals, monitor progress, and actually get what you want in 2021.

Doing the same thing will bring about the same thing. Teams need and want to understand practice goals, understand the plan, and cheer successes. According to McKinsey & Co., breakaway companies scale by significantly outperforming in three categories; aligning on strategy, building the right foundations of data, technology, and people, and embedding analytics into decision-making and processes.

This is true for the successful dentists that we work with. It’s all about data, the plan that aligns data to goals, and clarity of results. Like you, they want a proven systematic process to clearly understand the current practice situation, establish goals, and then implement strategies and monitor the progress.

Our team and Practice ZEBRA can help you have a year that excites you, is full of achievement, and that will help you realize even more than you thought possible. Our proven, powerful, systems and solutions, and expert, caring account managers will help you evolve your practice, identify greater opportunities, and achieve the success you desire.

And the effort doesn’t have to be uncomfortable or hard or all on your shoulders. As business owners, we need better clarity of our metrics, critical supports and inputs, and the determination to put positive plans into motion.

With Practice ZEBRA dental software to enhance practice performance and Patient NEWS dental marketing solutions to fit your exact situation, you’ll have the metrics, the critical supports, and the inputs you need to achieve your goals.

Ariane de Bonvoisin says what the heart wants to feel is a better motivator than what the ego wants to get done. So, what is that for you – more freedom, fun, recognition, security – less stress, worry, headaches? What do you most want to feel?

We can help. Imagine how you will feel when you have a partner that is here to support you. That can provide complete clarity about your practice key performance metrics, practice intelligence, marketing intelligence, call handling intelligence, and marketing solutions for patient and community communication that are the best you can get. With Practice ZEBRA and Patient NEWS, you have the ability to take action, to make data-driven secure decisions, and watch the progress month over month. You don’t need to navigate all this alone – we can definitely help, and we want you to check in with your Account Manager or Marketing Consultant for a free one-on-one conversation about where you are and where you’d like to be.

Schedule a FREE 2021 Planning Session & get connected to Practice ZEBRA for a FREE Demo

You’ll see:

  • Where current patients are coming from
  • Competitor locations that are impacting
  • New patients versus net new patients
  • Average patient value versus new patient value
  • Patients scheduled versus patients lost
  • Active patients versus patients in danger of leaving
  • Inbound calls versus successful calls. 

You are stronger and more resilient than you may have thought.

Dental offices that made a concerted effort to maintain communications to both their patients-of-record and area households, and monitor their key metrics, realized production beyond pre-COVID levels. You can have this and more. Successful dental offices have to be predictive and proactive in decision-making to build practice security. Our lessons learned are that dental offices that invested in their patients and community have been able to reset and build resilience during the pandemic. We want to help more dental offices and teams do the same.

Schedule a FREE 2021 Planning Session & get connected to Practice ZEBRA for a FREE Demo

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