Dental Email Marketing is Cost Effective
Technology has become more proliferate with the increasing ubiquity of smartphones and 4G networks, and more people are staying connected to their email at all times than ever before. This has presented a great opportunity for businesses to engage in email marketing. Dentists should certainly consider the medium as one diverse facet of their overall multichannel dental practice marketing effort. Email marketing is cost effective and can be used to reach big groups of diverse demographics at all hours of the day. However, the marketing channel is not as simple as just clicking send. There are many nuances that go into an effective email marketing campaign. Here are some of the most common email marketing mistakes.
Mobile unfriendly emails
More and more people are relying on their smartphones to check their email while on the go. In fact, according to Business 2 Community, more than 75 percent of people read email on mobile devices. This necessitates the formatting of emails to ensure that they are mobile friendly. While this might sound like a daunting undertaking for dental practices, its actually a straightforward enough process when working with the right dental practice marketing company. Additionally, a little effort could go a long way toward pleasing potential patients.
Bad subject lines
According to Single Grain, the subject line is far and away the most important asset in email marketing. The subject line has to act as your introduction, your pitch and your action of persuasion all at once. It must be concise enough to not bore audiences while still being interesting, entertaining and compelling enough to draw readers in to open the email. It's also important to implement a system where you can track the response rates of your emails. Go through the data to figure out which emails are being opened most frequently and see if you can spot a pattern among effective subject lines.
Not providing fresh content
Ultimately, content remains king in the world of marketing, and email marketing is no different. Audiences and readers want to be enthralled or have a real reason to read the email. Simply providing links to your dental practice's blog or rethreading much of the same content will ultimately force audiences to tune out. Instead, you should be constantly providing updates on oral hygiene, the dental industry, the latest practices and special deals that will entice audiences to keep coming back to your emails.