It’s easy when you know where your best patients live
Your loyal patients-of-record are one of the most valuable assets in your dental marketing toolkit. They already know you are gentle and kind and that you care about their oral and overall health. They have experienced your team, are happy with the treatment options you provide, and they keep on coming back to your practice. Ideally, they are referring more than 50% of your new patients already, but here’s something you need to know…
You can use what you have to get what you need!
Generally, dental patients don’t travel great distances to receive their oral care. People perceive that all dentists are the same, so unless they have…
- specific needs you can fulfill
- have had a bad experience with one of your competitors
- have heard a rave review about you from a trusted friend or relative…
…a dental patient will not drive by one practice to get to yours.
By plotting your current patients on a map, you can see very clearly the neighborhoods in which you are most likely to find potential patients most like your best patients-of-record. This allows you to geographically target the homes most likely to respond to your marketing messages. You can also see areas with geographic barriers that automatically make residents less likely to choose your practice (e.g. having to cross a major freeway or having to drive an extra few miles to cross a river).
Where are your best new-patient opportunities?
A comprehensive demographic analysis of your practice neighborhood (which should be provided by your dental marketing agency) and the neighborhoods where your existing patients live will clarify how many more new-patient opportunities exist in your catchment area and whether these people are a good fit for your practice.
Define and refine your patient acquisition efforts. Analyzing income, major employers, stage of life, and purchasing habits, you can learn a lot about the people who live around your practice … and how to effectively target your dental marketing strategies so that they resonate with your desired new-patient group and prompts them to call your dental practice. For example,
- if your dental practice has a strong pediatric base, target families with children and exclude pockets with high concentration of singles and older couples.
- if your focus is on dental implants and full-mouth restorations, target those residents who have the means to pay for these treatments (based on income, home value, etc.)
- if you want to increase ortho and hygiene, target families whose head-of-household age is old enough to have teens and who are in the financial position to cover the cost.
How Many More Patient Opportunities Are In Your Neighborhood?
A comprehensive demographic analysis of your practice neighborhood and the neighborhoods where your existing patients live will clarify how many more new-patient opportunities exist in your catchment area and whether these people are a good fit for your practice.
Define and refine your dental marketing strategies to strengthen your patient acquisition efforts. Analyzing income, major employers, stage of life, and purchasing habits, you can learn a lot about the people who live around your practice … and how to effectively
target your marketing so that it resonates with your desired new-patient group and prompts them to call your dental practice.
When do you know you’ve found the perfect patient?
Your existing patients won’t all represent what you are looking for in an ideal patient. But when you know who your ideal patient is, you can determine which of your patients fit that ideal and where they live.
Your area demographic analysis gives you the opportunity to match current ideal patients with specific neighborhoods so that you can target similar people who are primed to use the services you offer. Then you can tailor your marketing message so that it speaks directly to these ideal new patients ... and that will amp up your new patient flow.
Patient News, the dental marketing agency, which has been helping dentists grow their practices for almost 25 years. Through a wide variety of marketing solutions for patient acquisition and retention, thousands of dentists like you have benefited from our unique solutions.
Our marketing experts are happy to give you a Free Discovery Session to discuss how you can find the best patients in your neighborhood. No cost. No obligation. Call 888-883-6142 today!