For dentists who want to make a significant impact in the industry, implementing an attention-grabbing dental marketing campaign can be worthwhile. Direct mail is proven to generate a 100 percent reach, which means you can keep your name in front of your intended audience without any hiccups. What's more, the marketing materials you send your patients can cover a wide array of topics, so your practice becomes the business that provides quality oral health care and educational information to guide patients throughout their journey.
Recent studies suggest that approximately 98 percent of consumers bring in their mail the day that it is delivered. Additionally, recent reports show that consumers of all ages and demographics prefer to receive special offers by mail - it creates more of an emotional response. Therefore, it is in your best interest to conceptualize and develop a dental advertising campaign based around direct mail. This outreach program should include dental postcards, patient newsletters and dental brochures.
If you want to generate lucrative responses and improve your return on investment (ROI), you should partner with Patient News. When you are a customer, Patient News works with you to create a compelling dentistry marketing campaign that spreads your promotional messages across various media outlets.
When you implement a marketing program that allows you to build up your patients-of-record and develop a unique reputation in your geographic area, you are more likely to become the preferred practice in the community. After all, dental care is often a local service, and you need to promote your best qualities to the customers living right around the corner. When you can convert local leads to loyal clients, you have a bigger chance of benefiting from word-of-mouth marketing.
As the marketplace becomes even noisier, you need to find ways to set your brand apart for your competition. This can be done in your marketing, as well-written content from Patient News is proven to target the right candidates with proven ability to pay, and your best attributes can make those recipients want to schedule appointments to improve their smiles and lifestyles. When your professional goal is patient acquisition, make sure you are using the right resources to build your brand within your community.