Older couple smiling together.

In the dental field, your patients are your biggest assets, and failing to retain their loyalty can put your practice in a significant bind. Therefore, you need to make sure you allocate comparable funding toward patient retention as patient acquisition. Failing to look at each practice as essential components to professional and financial growth can be a disaster, so make sure you have the resources in place to make patient retention organic and easy to manage.

If you already have a steady stream of patients scheduling appointments at your practice, you can easily retain their loyalty by providing superior customer service. The number one reason why patients switch oral health providers is when they feel unappreciated by their dentists. You need to make it a top priority to create a truly memorable patient experience, from the moment people walk through your front door to the second they take their first step out of it. However, even with a stellar appointment and an enthusiastic staff on hand, you need to keep your name in front of your patients-of-record to keep them coming back in the future.

Dental newsletters can be effective resources to use in patient retention, as these packets of information can educate, market and convert your current customers time and time again. Whether you want to introduce new services or products to your customers or simply remind them of the importance of good oral health, you can communicate your desired message through your patient newsletters.

Each newsletter can include eye-catching graphics and supplementary customer testimonials that speak to your audience members and resonate with their inherent interests. After all, when you use dental marketing solutions to reach female head of households, you are essentially targeting entire families. It's proven that women make the majority of oral health care decisions for their family, so when your materials communicate the value in your practice, and your dental advertising campaigns reach the appropriate people, you may find patient retention much easier than you imagined.

While you want your business to grow as quickly as possible, you need to make sure your entire staff does not neglect those people who have already enjoyed your services in the past and offered you their loyalty. In order to remain the most profitable and successful dentist in your community, you need to consider patient retention as important and as essential as acquisition. Otherwise, you may find it harder to remain afloat when your prospects instead find comfort in the care of your competition.