Patient NEWS
Phone Icon
Login

Joanne Bishop

  • Home
  • Author: Joanne Bishop
  • Page 2

Content Marketing & Increased Production

For a high-value service like dentistry, the higher the quality of your marketing content, the more valued your marketing will be to your target audience, and the more likely they will be to engage with your practice. By sharing interesting and helpful content, you build and strengthen your practice’s relationship…

One of THE Most Critical Parts of Direct Mail

The classic components for effective direct mail campaigns fall into three buckets: creative, offer, and LIST. As a dental entrepreneur engaged in local marketing, having a precisely targeted list is essential – essential to results and essential for effective cost management. No one wants to waste marketing dollars mailing to…

How Marketing Attribution Helps Dentists Increase Production

Marketing attribution will never be perfect. There is a famous attribution analogy by Kabeer Chaudhary, CEO at M&C Saatchi, that helps to simply explain attribution and how important it is to recognize all the touchpoints that impact decision-making. It goes something like this: Johnny is introduced to Jane by his friend Jack. Years later,…

Mastering Dental Phone Conversion

Phone skills are vital to the success of every organization, but learning the ins and outs of dental call handling is quite unique. Team members that answer inbound calls need to be “ON” for all calls. Their job as the practice’s representative is to WOW that new patient and wipe out their need or…

Dental Production Higher Every Month in 2023

How we deliver results like these Patient NEWS® dental clients have had another stellar month with September revenues HIGHER than the previous year – and almost 50% higher than pre-COVID! These results just keep coming through with revenues that were higher than the previous year every single month in 2023. And these dental…

Are Patient Reviews That Important?

Yup! For more new patients & your website ranking, too! After analyzing, designing, creating, and managing hundreds and hundreds of successful dental websites, it’s clear that having a healthy flow of patient reviews is a powerful tool that boosts the overall web presence of a dental practice. Attracting new patients…

Helping Your Dental Website Build Trust

An oral health survey revealed that 74% of patient respondents “strongly agreed” that the main reason they stay with their current dentist is TRUST. Interestingly, another long-term study shows that people trust each other less today than ever before. But what does trust have to do with your practice website?…

Is Your Marketing Working As It Should?

When There is Abundant Opportunity for Practice Growth? As an AACD member dentist, you have a significant differentiator which can be leveraged to maximize your popularity in your market area. If you’re not certain you are getting all you can from your dental marketing programs, this article will help you…

Reconnect With Your Inactive Patients

An Alarming Number Have Lapsed Creating an insanely positive and reassuring experience for dental patients has been tough over the last three years, but the dental industry has done an amazing job in recovery. Now, analysis of hundreds of different dental offices from across the country that utilize Practice ZEBRA® software…