Client Case Studies
SUCCESS STORY
Dr. Hazel Glasper
MARRIOTTSVILLE, MD
Dr. Michael Rodriguez
OCEAN DENTAL STUDIO
Dr. Jason Monroe
VILLAGE GREEN DENTAL
Dr. Douglas Pennino
PENNINO FAMILY DENTISTRY
Dr. Steve Sokolovskiy
BATAVIA FAMILY DENTAL
Dr. Monique Nadeau
FARMINGTON VILLAGE DENTAL ASSOCIATES
Dr. Elizabeth Taleski
DR. ELIZABETH TALESKI D.D.S.
Dr. Robert Doyle
COMPLETE DENTAL CARE
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Practice Focus:
Revive Dental provides its patients complete, comprehensive dentistry while raising awareness of the connection between oral and overall health. An experienced team educates patients so they can make informed decisions for their smile. General dentistry and cosmetic and restorative services are provided.
Top Reasons For Partnering With Patient News:
“I have a very loyal patient base, but I felt like I needed to do more. I felt like it was time to grow. Plus, I was bringing a new associate on board. We needed to bring new patients into the practice.” – Dr. Hazel Glasper
1st year results with Patient News:
- $500,000 increase in practice production
- 10:1 return on investment
How Patient News Marketing & Technology Helped:
- I was introduced to the technology side of Patient News. My account manager could tell me how many phone calls came in, how many of the patients were converted during those phone calls, and how successful my practice was compared to the industry average. Having my metrics discussed with me every month, or anytime I need it, opened my eyes to something that made Patient News invaluable to me.
- The data-driven technology that’s included with Patient News is a wonderful thing. It’s amazing.
- Being able to listen to the phone calls and be coached on better scripting for the front desk has been a game changer.
- I have doubled the amount of patients I see through the new-patient acquisition program [direct mail newsletters].
- I love the content in my newsletters. It was more in line with my brand. I have a practice that’s comprehensive. I needed marketing that would draw the patient who was a bit more discerning, maybe who has a higher dental IQ, or one I could educate to have a higher dental IQ.
- Education is critical to practicing comprehensive dentistry. It’s one of the reasons why I have a great deal of respect for Patient News. They explain things you can improve or might not have noticed with the data to back that up, and with ways to help you. It made me realize that I’m not in it alone. We’re in this together and it’s been amazing.
- Now I realize how much more I need to learn about my practice, and I know how to address challenges and overcome them.
- My experience working with Patient News has been better than I could have imagined.
Practice Focus:
PPO/FFS general dentistry practice, with big focus on customer service and providing a welcoming environment for patients. There is a smaller emphasis on cosmetic and implant dentistry. All general services are provided.
Practice Challenge & Goals When Patient News Hired
- Practice production more than doubled
- Patient-of-record numbers more than doubled
- Monthly new-patient average numbers have increased by 900%.
1st year results with Patient News
Our biggest challenge was getting our name out there so patients were aware that we were in the neighborhood. We also really needed to increase our new- patient flow. Before we started with Patient News, we were seeing 10-20 new patients a month, which was not enough to grow the practice.
How Patient News Marketing & Technology Helped:
- Practice ZEBRA™ is amazing. With this dashboard, you know everything that’s going on with your practice marketing, and way more than you even have time to look at. It’s incredible. I have worked with a lot of companies that didn’t even have 10% of the stats Patient News gives you.
- Call Tracking & Call Scoring helps to get the calls coming in, and also (and just as important), Patient News trained us on how to convert calls.
- Phone Power Video Training & Scripts were crucial and invaluable and training helped us excel at converting calls – it’s greatly increased..
- Demographic Analysis & List Development helped us target quality patients who usually walk in with their flyers in hand (they definitely keep them!). The new patients are very high-quality who refer other quality patients. Most have not seen a dentist in quite some time.
- The best thing about working with Patient News is that they have the best customer service of any marketing company, hands down. They are incredibly thorough.
- Our best tip to book more new-patient appointments is to focus on the problem or concern, assure patients that they are in good hands, and get them in the door right away.
- The offers patients have responded to most are no-charge consults.
If you are looking to grow your practice with new patients who will be long-term quality patients, I can’t imagine a better marketing strategy than one from Patient News. There’s no way you will not win.
“I recommend you try Patient News if you want to grow your practice with quality patients and an increased new-patient count. They over-deliver on the results.”
New Patient Numbers
Month 0 – 12
Month 1 – 22
Month 2 – 40
Month 3 – 50
Month 6 – 70
Month 14 – We doubled newsletter distribution & saw 90 new patients!
The Fun Stuff
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- The best thing I ever purchased for the practice is my intraoral camera.
- The biggest influence on my decision to become a dentist was that I had a great pediatric dentist when I was a kid. Also, I had close friends in college who were pre-dental.
- The best thing about being a dentist is being able to make a positive change in someone’s life and see their confidence improve.
- The worst thing about being a dentist is back strain.
- Younger dentists today should focus on mastering their craft. Take CE on full-mouth reconstruction, occlusion, implants, etc. Master your skills so you can be the best, most-productive dentist possible for your career and your patients.
- The last books I read were How To Win Friends And Influence People; The Personal MBA; Dentistry’s Business Secrets; Change Your Questions, Change Your Life; Everything is Marketing.
- The CE courses I took in 2017 and 2018 were the Misch Surgical Implant Program, Implant Complications, Clinical Master Ultimate Occlusion, Live Aesthetics in the Op, Oral Sedation Implant Seminars, business masters course, Biohorizons Teeth Express.
- When not practicing dentistry, I love to relax and fish on my boat!
In Closing
The investments I’ve made that pay the most have been CE and good marketing that gets patients to call to your practice. So far, hands down, the Patient News newsletters have provided the best results – a phenomenal way to build your patient base and bring quality new patients in the door.
Practice Focus:
Village Green Dental has a reputation for delivering its patients exceptional customer service and conveniences that make their lives easier. It has served the communities of Aurora and Naperville, IL since 1983.
Why I Partnered With Patient News:
“We were getting to a point in our practice where we didn’t know what more to do, and we weren’t sure what was working and what wasn’t. Then came Patient News & Practice ZEBRA™ with marketing techniques that would propel us into the future.” – Dr. Jason Monroe
With Practice ZEBRA, results are fully visible. Since starting:
- Added almost 3,000 new patients – including 400 reactivated
- 135% increase in website traffic
- Increased production by 120%
- Increased new-patient production by $100,000/month
- Improved patient scheduling by 150%
How Patient News Marketing & Technology Helped:
- The one thing that stands out the most about Patient News is the quality of the product. It’s very intentional. It does everything I want it to do all in one place.
- Practice ZEBRA allowed us to put our emphasis and energy in the right places. WOW does it deliver. There are so many useful tools. There is no comparison. It’s provided the best opportunity to evaluate what marketing techniques were working and which ones weren’t. Now we utilize marketing more efficiently than ever before.
- Practice ZEBRA put everything in one place and allowed us to generate the results we felt we deserved.
- I cannot believe how much we’ve improved our online presence with WebLift™. We were amazed. We now find that’s one of the number-one ways people find out who we are.
- One of our favorite marketing solutions is our newsletter. It’s done so beautifully. We were pleasantly surprised with our increase in new-patient flow.
- You can’t just get the phone to ring. You have to make the right first impression. With Phone Power training, we’ve converted more leads than ever.
- Patient News blew our previous marketing campaigns out of the water. Our current year is around $4 million in production and $5 million is our goal.
Practice Background:
We are truly a family practice in the way we function internally and how we view and treat our patients. With our son ready to join our practice we wanted to create growth through new-patient acquisition and improving communication and follow through with our existing patients, so we called Patient News.
Outstanding Practice Results:
Since I started working with Patient News in 2015, practice revenue has increased by 30%, our new patients per month have increased from 22 to 39 each month, and our patients-of-record have increased by 1,125. Our hygiene team is thrilled to have a fuller schedule, we have increased website views, and our new patients are referring friends and family.
Advice to other dentists & their teams…
- The offer that really drives new-patient calls is our New Patient $99 Cleaning Special
- Our #1 tip to book more new-patient appointments is to ask if anyone else in the family needs an appointment.
- Be sure to listen to ALL calls that come in and review with staff members for “positive” and “needs improvement”.
- The Marketing Performance Dashboard has helped us improve our front desk scheduling of new patients.
- Insurance can be tricky so we offer complimentary benefit checks and call new patients back with information.
- Our internal patients LOVE the Patient Newsletter.
- Be sure to follow the guidelines Patient News gives you for your front desk in order to book more patients.
- I recommend you try Patient News if you are looking for more new patients.
About Dr. Pennino
- The best thing I ever purchased for the practice … CEREC® Omnicam.
- The biggest influence on my decision to become a dentist … wanting to help people.
- The best thing about being a dentist is … being your own boss.
- The worst thing about being a dentist … I haven’t found it yet!
- Younger dentists today … should strive for non-stop self-improvement.
- When not practicing dentistry, I love to … Fish, golf, and anything outdoors.
Practice Background:
Batavia Family Dental is a general family practice in New York with a focus on making “patient experience” their differentiating factor. Services also include same-day crowns, implants, and Invisalign®. As active marketers, they were searching for a format that would reflect their unique attributes and help to improve their marketing ROI. Batavia hired Patient News to update their website, amp up their SEO efforts, and target a select group of homes surrounding the practice with a custom neighborhood newsletter. Here are their fabulous results in less than one year!
A strategic focus on new-patient growth lead to:
1. Direct mail ROI 17:1!
- 60,000 people in 12 mile radius, 15,000 families, 16 dental offices, 900 people/dentist available
- Targeted 5,000 select homes. Practice is up over 600 new patients, trending to hit 1000 for the year.
2. Website/SEO ROI 13:1
- Page speed moved from poor to good (great is virtually impossible)
- Previous listings score was “F” and now they rank in 97th percentile with an “A”!
The Marketing Performance Dashboard has helped us … stay focused on objectives.
The results analysis and trajectory reports provided by our Account Manager help us … keep it simple.
The best thing about working with Patient News is that our customer experience has been exceptional & they’ve been a great asset to manage our front desk effectiveness…
I keep track of my marketing ROI … by looking at patient lifetime value. I recommend you try Patient News … if you are a successful dentist wanting to take it to the next level. What I can tell you about Patient News … is that they’re a great partner!
The Fun Stuff
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- The best thing I ever purchased for the practice … is a same-day mill.
- The best thing about being a dentist … is our ability to impact the community & help people.
- The worst thing about being a dentist … is the hours!
- Younger dentists today … should focus on serving their community & establishing a good reputation.
- I support my local community … through events & education.
- The last book I read … was Outliers by Malcolm Gladwell.
- When not practicing dentistry, I love to … travel & spend time with my wife and kids.
Practice Background:
Dr. Monique Nadeau owns and operates Farmington Village Dental Associates with
her husband Dr. Eric Krause. Since 2001, the practice has provided comprehensive family dentistry.
Outstanding Practice Results:
- Revenue has more than tripled
- Monthly new patients have doubled
- Year-after-year practice growth
Advice to other dentists & their teams…
Our top tips to book more new patient appointments are (1) be friendly, helpful, answer questions concisely, and offer an appointment asap and (2) never put up barriers.
The best call-handling script advice is if a caller’s main concern is insurance, offer to do a complimentary benefits check.
The offer that really drives new patient calls is a FREE consultation.
The best 2 things I have purchased for my practice are actually 4 things … Diagnodent™, intraoral cameras, digital x-rays, and a cone beam CT scanner.
What makes our practices unique is that we view patients like friends and family and treat them as such. We ensure the level of care our patients receive – clinical and emotional – far exceeds their expectations. We offer clinical excellence, but the way we make a patient feel makes a lasting impact on them. We take the time to listen.
We hired Patient News because after many years in business, new patients still said that they had no idea we were here. We wanted to make sure everyone knew we existed.
The best piece of advice I can share about marketing your dental practice is don’t worry about what other people think of your marketing. Just do it.
I recommend you try Patient News if you want your phone to ring more.
About Dr. Nadeau
- The biggest influence on my decision to become a dentist were my dental experiences when I was a child.
- The best thing about being a dentist being my own boss, providing my team with a great work environment, and caring for people … possibly even changing a patient’s life. The worst thing is that sometimes I care more about my patient’s teeth than they do.
- Younger dentists today should take business classes. Business knowledge is essential to practice ownership. Also, make sure dentistry is really what you want to do. Many dentists end up unhappy because they didn’t anticipate the stress.
- I support my community by trying to never say “no” when a patient asks me for sponsorship. This year, our local donations included cancer fund raisers, athletic competitions, the fire department, and a day of free dentistry.
- The last books I read were Quiet and The Ice Twins
- When not practicing dentistry, I love family time, being active, and traveling.
Practice Background:
Dr. Taleski became sole proprietor of her practice in Windsor in 1998 after working for 2 years as an Associate. She is proud of the relationships that have been built with her community and to have practiced in the same location for over 15 years. Focusing on general dentistry, Dr. Taleski also provides implants, endodontics, and orthodontics.
Results directly from acquisition program
- 100% practice revenue improvement in the past 3+ years
- Overall 20-30% year-over-year revenue increase
- 10-20% increase patients-of-record
- 20-30 new patients per month, on average
Advice to other dentists & their teams…
The best thing about working with Patient News is that they have experience and go to any length for us. Content, changes, new ideas, choosing new routes, times, area … the community exposure is continually there and our results have always been above a very satisfying number
Our number-one tip to book more new patients appointments is to be consistent with advertising. Let people see that you are not just fishing, but you’re there to service, educate, give value, that you’re serious about treating them. Then fulfill what you promise.
My best piece of marketing advice is to do demographic reports (PN will take care of this for you) and constantly review your targeting. We cover a wide range of people and incomes, and we accept all. We don’t do much advertising outside of Patient News; we don’t see the need. Our exposure is continual. In addition, our staff reads every newsletter – they are on top of it – and we have monthly meetings to review it.
I recommend you try Patient News – In 20+ years, we have sent more than ½ million flyers to the same area. Patients look forward to each new newsletter. We have built a relationship with our community and as we grew, we gave patients service who cared about results. We were rewarded. Don’t just go for the money. Do the service and the money will come.
About Dr. Taleski
- I support my community through my heritage. I’m of Macedonian descent and there’s a large ethnic group in Windsor. Through them, I support social events to raise money for different associations and various charities citywide.
- The best thing about being a dentist is that I can create beautiful smiles.
- The worst thing about being a dentist? There’s no such thing.
- Younger dentists today should listen to their patients’ needs and go from there.
- What makes our practice unique is our motto: treat the patient the way you want to be treated. With respect, professionalism, and punctuality.
- Accept emergencies asap no matter the business of the day, whether they’re patients-of-record or walk-ins.
- When not practicing dentistry, I love to spend time with family, paint nature, and play the piano.
Practice Background:
Dr. Robert Doyle put himself through college and now owns 2 practices – in
Steubenville and Martins Ferry. His goal is to increase this number to 5 and he
is well on his way! His practices are comprehensive, but his focus is on family and
cosmetic dentistry. Since receiving his doctorate in Pittsburgh in 1991,
Dr. Doyle continues to invest significantly in continuing education and has been
recognized for this with the AGD’s Lifelong Learning & Service Recognition,
something only a few dentists have achieved in the U.S.
Outstanding Practice Results:
- 24:1 ROI from Patient News’ patient acquisition marketing
- 200% increase of new patients per month
- Year-over-year revenue increase – $900,000 to $2 million
Advice to other dentists & their teams…
The best thing about working with Patient News is that the staff is accommodating and knowledgeable about how to best market my practice. The quality of the newsletters is fantastic and I am proud to have it associated with my practice.
Our number-one tip to book more new patient appointments is to keep the phone calls short. Rather than answering too many questions on the phone, the focus for each call is to get the new patient in for their appointment.
The offer patients have responded to most is our New Patient Special.
The best things I have purchased for my practices are intraoral cameras and big-screen TVs for each exam room.
What makes our practices unique is our dedication to ultimate patient care.
The reason we decided to hire Patient News was to get more new patients. The staff is great and the products are of great quality.
About Dr. Doyle
- The biggest influence on my decision to become a dentist was having a job with which I could control my future.
- The best thing about being a dentist is the ability to earn a great income while helping people.
- The worst thing about being a dentist? Having to sell yourself and your personality every day.
- Younger dentists today should consider the business side of dentistry.
- When not practicing dentistry, I love to spend time with my wife Gina and our two children.