Client Success Story

Dr. Steve Sokolovskiy, New York

  • “I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!”


Practice Background

Batavia Family Dental is a general family practice in New York with a focus on making “patient experience” their differentiating factor. Services also include same-day crowns, implants, and Invisalign®. As active marketers, they were searching for a format that would reflect their unique attributes and help to improve their marketing ROI. Batavia hired Patient News to update their website, amp up their SEO efforts, and target a select group of homes surrounding the practice with a custom neighborhood newsletter. Here are their fabulous results in less than one year!

A strategic focus on new-patient growth lead to:

1. Direct mail ROI 17:1 (with first-year production only)!

  • 60,000 people in 12 mile radius, 15,000 families, 16 dental offices, 900 people/dentist available
  • Targeted 5,000 select homes. Practice is up over 600 new patients, trending to hit 1000 for the year.

2. Website/SEO ROI 13:1

  • Page speed moved from poor to good (great is virtually impossible)
  • Previous listings score was “F” and now they rank in 97th percentile with an “A”!

    The Marketing Performance Dashboard has helped us … stay focused on objectives.

    The results analysis and trajectory reports provided by our Account Manager help us … keep it simple.

    The best thing about working with Patient News is that our customer experience has been exceptional & they’ve been a great asset to manage our front desk effectiveness.

    I keep track of my marketing ROI … by looking at patient lifetime value.
    I recommend you try Patient News … if you are a successful dentist wanting
    to take it to the next level.
    What I can tell you about Patient News … is that they’re a great partner!

    The fun stuff

    The best thing I ever purchased for the practice … is a same-day mill.
    The best thing about being a dentist … is our ability to impact the community & help people.
    The worst thing about being a dentist … is the hours!
    Younger dentists today … should focus on serving their community & establishing a good reputation.
    I support my local community … through events & education.
    The last book I read … was Outliers by Malcolm Gladwell.
    When not practicing dentistry, I love to … travel & spend time with my wife and kids.

    Let’s partner on your success. Book a free consultation.
    or call 888-377-2404
    STAND OUT from the competition and Grow with Patient News!

    Client Success Story

    Dr. Steve Sokolovskiy, New York

    • “I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!”


    Practice Background

    Batavia Family Dental is a general family practice in New York with a focus on making “patient experience” their differentiating factor. Services also include same-day crowns, implants, and Invisalign®. As active marketers, they were searching for a format that would reflect their unique attributes and help to improve their marketing ROI. Batavia hired Patient News to update their website, amp up their SEO efforts, and target a select group of homes surrounding the practice with a custom neighborhood newsletter. Here are their fabulous results in less than one year!

    A strategic focus on new-patient growth lead to:

    • 60,000 people in 12 mile radius, 15,000 families, 16 dental offices, 900 people/dentist available
    • Targeted 5,000 select homes. Practice is up over 600 new patients, trending to hit 1000 for the year.

    2. Website/SEO ROI 13:1

    • Page speed moved from poor to good (great is virtually impossible)
    • Previous listings score was “F” and now they rank in 97th percentile with an “A”!

      The Marketing Performance Dashboard has helped us … stay focused on objectives.

      The results analysis and trajectory reports provided by our Account Manager help us … keep it simple.

      The best thing about working with Patient News is that our customer experience has been exceptional & they’ve been a great asset to manage our front desk effectiveness.

      I keep track of my marketing ROI … by looking at patient lifetime value.
      I recommend you try Patient News … if you are a successful dentist wanting
      to take it to the next level.
      What I can tell you about Patient News … is that they’re a great partner!

      The fun stuff

      The best thing I ever purchased for the practice … is a same-day mill.
      The best thing about being a dentist … is our ability to impact the community & help people.
      The worst thing about being a dentist … is the hours!
      Younger dentists today … should focus on serving their community & establishing a good reputation.
      I support my local community … through events & education.
      The last book I read … was Outliers by Malcolm Gladwell.
      When not practicing dentistry, I love to … travel & spend time with my wife and kids.

      Let’s partner on your success. Book a free consultation.
      or call 888-377-2404
      STAND OUT from the competition and Grow with Patient News!