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Attract more new patients

Are Patient Reviews That Important?

Yup! For more new patients & your website ranking, too! After analyzing, designing, creating, and managing hundreds and hundreds of successful dental websites, it’s clear that having a healthy flow of patient reviews is a powerful tool that boosts the overall web presence of a dental practice. Attracting new patients…
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Helping Your Dental Website Build Trust

An oral health survey revealed that 74% of patient respondents “strongly agreed” that the main reason they stay with their current dentist is TRUST. Interestingly, another long-term study shows that people trust each other less today than ever before. But what does trust have to do with your practice website?…
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Is Your Marketing Working As It Should?

When There is Abundant Opportunity for Practice Growth? As an AACD member dentist, you have a significant differentiator which can be leveraged to maximize your popularity in your market area. If you’re not certain you are getting all you can from your dental marketing programs, this article will help you…
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Reconnect With Your Inactive Patients

An Alarming Number Have Lapsed Creating an insanely positive and reassuring experience for dental patients has been tough over the last three years, but the dental industry has done an amazing job in recovery. Now, analysis of hundreds of different dental offices from across the country that utilize Practice ZEBRA® software…
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A Look Into How To Leverage GA4 For Dental Practices

Website Analytics for Dentists 11 years after the introduction of Universal Analytics, Google has introduced Google Analytics 4 (GA4) and we believe this is a game-changer for dental marketing. Since the shutdown of Universal Analytics on June 30th, 2023, the introduction of the new analytics platform, GA4, has brought new…
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Postcard Users: Stop Advertising & Start Educating

Advertising versus marketing. It matters. In today’s highly competitive business landscape, marketing and advertising play integral roles in promoting products and services. While they may seem synonymous, they have distinct characteristics and objectives. This blog explores the differences between marketing and advertising, highlighting the advantages of Patient NEWS® educational newsletters as…
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Is Your Marketing Working As Good As It Can?

Uncovering Gaps You Might Not Realize There are abundant opportunities for growth for dental offices. Given that the average dental practice has around 2,000 patients in a market opportunity of 50,000, 60,000, or more (I’m talking within a few miles at most), you really can’t market enough to increase awareness…
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The KPIs Dentists Should Care About But Don’t Always Know

Today, I heard someone say that missed calls at a dental office are an epidemic, which is dramatic, but it’s kinda true. Call handling metrics are something we’ve been analyzing since 2013. After scoring something like 2 million dental patient phone calls, we can tell you that around 400,000 were…
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