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Attract more new patients

10 things hurting your dental website

Managing a great dental website is one challenge. Managing one that gets great results is another. A high-performing website isn’t just a nice-to-have in 2022, it’s imperative if you want to maximize practice success, profits, and valuation. Scan through this blog to get the statistics that really matter when it…
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Do you know a bad dentist?

Because we deal with such great dentists and dental teams, and we’re managing print and digital dental marketing campaigns that feature stories about your great work and great results, we forget that there are not-so-great dentists out there. It was a surprising reminder this week to hear from one of…
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Wordle for dentists!

Wordle is the talk of the world, so this blog is just for dental marketing fun. Have you gotten caught up in the new online sensation “Wordle”? There’s no app, you simply go to the URL (link below) and with zero clues, determine the 5-letter word of the day. The…
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Retain More Patients

Patient newsletters work for dentists Direct marketing expert, author, and speaker, Dan Kennedy, says “Every dental practice should have some kind of patient newsletter, that, at a minimum, hit their [patients’] doorstep once a month. Preferably it would be a real, printed newsletter.” Why is that? He describes that a…
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Happy Dental Marketing New Year!

Well, it’s 2022, 22 years after the start of the new millennium. At Patient NEWS, in 1999, we were excited because we added silver to our then two-color newsletters and watched the clock for the Internet to break at midnight! That was just a bad rumor, but it was the…
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40% of dentists report lower volumes

Are your savings costing you? I recently read a promotion that stated it “costs” 7x less to retain a patient than to attract a new one. And there’s a pretty standard message for marketers and business owners that acquiring a new customer can “cost” 5x more than retaining an existing customer.  Except dentistry is different. The “cost” of…
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Is an educated patient a better patient?

Yes, 100% of our clients say yes. Patient NEWS clients are killing it with production levels 25% above industry average. Our clients have consistently improved on their pre-COVID production. That’s because marketing works. Because a focus on key actionable metrics and improved call handling works. Dental offices that proactively communicate…
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Dental marketing trends to maximize 2022 profits

If you haven’t yet, it’s time to look at current business results, the latest consumer trends, and begin to formulate your plan for what changes or improvements can be made to make 2022 different. And better. For your practice, your team, your patients. Our team works hard to continually make…
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Trending Topic For Dentists

The efficacy of the patient newsletter When it comes to marketing for dentists, a foundational piece that has fallen by the wayside is the “patient newsletter.” When I say newsletter, you might immediately think email newsletter, but what I’m referring to is a printed, mailed patient newsletter. This format, one…
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