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Reconnect With Your Inactive Patients

An Alarming Number Have Lapsed Creating an insanely positive and reassuring experience for dental patients has been tough over the last three years, but the dental industry has done an amazing job in recovery. Now, analysis of hundreds of different dental offices from across the country that utilize Practice ZEBRA® software…
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A Look Into How To Leverage GA4 For Dental Practices

Website Analytics for Dentists 11 years after the introduction of Universal Analytics, Google has introduced Google Analytics 4 (GA4) and we believe this is a game-changer for dental marketing. Since the shutdown of Universal Analytics on June 30th, 2023, the introduction of the new analytics platform, GA4, has brought new…
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Postcard Users: Stop Advertising & Start Educating

Advertising versus marketing. It matters. In today’s highly competitive business landscape, marketing and advertising play integral roles in promoting products and services. While they may seem synonymous, they have distinct characteristics and objectives. This blog explores the differences between marketing and advertising, highlighting the advantages of Patient NEWS® educational newsletters as…
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Is Your Marketing Working As Good As It Can?

Uncovering Gaps You Might Not Realize There are abundant opportunities for growth for dental offices. Given that the average dental practice has around 2,000 patients in a market opportunity of 50,000, 60,000, or more (I’m talking within a few miles at most), you really can’t market enough to increase awareness…
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The KPIs Dentists Should Care About But Don’t Always Know

Today, I heard someone say that missed calls at a dental office are an epidemic, which is dramatic, but it’s kinda true. Call handling metrics are something we’ve been analyzing since 2013. After scoring something like 2 million dental patient phone calls, we can tell you that around 400,000 were…
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4 Ways To Supercharge Your Website

Are you struggling to attract more patients to your dental practice through your website? To ensure you’re maximizing your web traffic and conversions, it’s essential that your site is optimized to attract and convert potential patients using best practices and effective optimization programs. Here are four top strategies to help…
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3 Ways To Get More New Patients

Are you looking for ways to boost your new patient flow and add production? Direct mail is the number one way to build awareness and attract more new patients to your practice. And then, there are three distinct ways you can get more from your current neighborhood direct mail program…
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Unlocking The Secret To Google’s First Page

The past decade has seen search engines become an essential tool in our daily lives. We’ve grown accustomed to turning to Google for guidance on everything from where to eat to where to send our children to school. Google’s vast database of information has become a primary source of knowledge…
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