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Increase practice value

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Leverage our 30 years of dental marketing know-how

1993 – 2023 2023 marks 30 years that Patient NEWS® has been helping dentists stand out and grow. THIRTY YEARS! You would never guess it when you look at Wayne Lavery, CEO, and Karen Galley, President. First, they look awesome, and second, they are as engaged, interested, and dedicated to the…
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Do you want more production?

How traditional ads are beating digital Oh boy, time flies! It’s November, every day seems busier than the last, and now the holidays are fast approaching. Which means plans and projects could begin to stall or be waylaid – but they don’t have to! Knowing the upcoming season could be…
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Do you know a bad dentist?

Because we deal with such great dentists and dental teams, and we’re managing print and digital dental marketing campaigns that feature stories about your great work and great results, we forget that there are not-so-great dentists out there. It was a surprising reminder this week to hear from one of…
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Wordle for dentists!

Wordle is the talk of the world, so this blog is just for dental marketing fun. Have you gotten caught up in the new online sensation “Wordle”? There’s no app, you simply go to the URL (link below) and with zero clues, determine the 5-letter word of the day. The…
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Retain More Patients

Patient newsletters work for dentists Direct marketing expert, author, and speaker, Dan Kennedy, says “Every dental practice should have some kind of patient newsletter, that, at a minimum, hit their [patients’] doorstep once a month. Preferably it would be a real, printed newsletter.” Why is that? He describes that a…
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Happy Dental Marketing New Year!

Well, it’s 2022, 22 years after the start of the new millennium. At Patient NEWS, in 1999, we were excited because we added silver to our then two-color newsletters and watched the clock for the Internet to break at midnight! That was just a bad rumor, but it was the…
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40% of dentists report lower volumes

Are your savings costing you? I recently read a promotion that stated it “costs” 7x less to retain a patient than to attract a new one. And there’s a pretty standard message for marketers and business owners that acquiring a new customer can “cost” 5x more than retaining an existing customer.  Except dentistry is different. The “cost” of…
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Increase Your Dental Practice Valuation

The ADA reports that dental-patient volume continues to pace at about 85% of pre-pandemic levels, while Patient NEWS dental marketing clients are at 115% of pre-covid numbers. That is going to help them build an improved practice valuation and successful sale … the long-term goal of just about every dentist.…
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Is Your Marketing Agency A Trusted Member Of Your Team…

Or are they inadvertently hindering your growth? With so much activity in the M&A market, it is important to determine who is on your bus – meaning, are the people you work with aligned with your vision and positively contributing to the overall development of your organization? Or are they…
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