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Marketing Tips

40% of dentists report lower volumes

Are your savings costing you? I recently read a promotion that stated it “costs” 7x less to retain a patient than to attract a new one. And there’s a pretty standard message for marketers and business owners that acquiring a new customer can “cost” 5x more than retaining an existing customer.  Except dentistry is different. The “cost” of…
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Is an educated patient a better patient?

Yes, 100% of our clients say yes. Patient NEWS clients are killing it with production levels 25% above industry average. Our clients have consistently improved on their pre-COVID production. That’s because marketing works. Because a focus on key actionable metrics and improved call handling works. Dental offices that proactively communicate…
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Dental marketing trends to maximize 2022 profits

If you haven’t yet, it’s time to look at current business results, the latest consumer trends, and begin to formulate your plan for what changes or improvements can be made to make 2022 different. And better. For your practice, your team, your patients. Our team works hard to continually make…
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Trending Topic For Dentists

The efficacy of the patient newsletter When it comes to marketing for dentists, a foundational piece that has fallen by the wayside is the “patient newsletter.” When I say newsletter, you might immediately think email newsletter, but what I’m referring to is a printed, mailed patient newsletter. This format, one…
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10 Statistics For Direct Mail & Dental Offices

Direct mail has a 90% open rate, 70% of consumers say direct mail is more personal than online interactions, and over 50% of consumers want direct mail. Thriving dental offices recognize the important role direct mail plays in their success, but we also come across our fair share of skeptics.…
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Dental Marketing To Help You STAND OUT & Grow

Welcome to Patient NEWS dental marketing! I recently signed up for a new app and a few days later a “tips & tricks” email came through asking me if I was getting the most out of the system, with a link to check out a blog post that was sort…
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Dental Health, Money, & Digital “Seniors”

Boomers, Gen X – What’s a senior?! Google commissioned a research study to collect qualitative and quantitative data on the digital habits of boomers and “seniors.” According to WHO, most developed countries characterize old age starting at 60. Boomers, Seniors, and Gen X. This data is important to dentists because…
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Walking On Dental Sunshine

Writing a dental marketing blog week after week, month after month, year after year is hard! What do we know or what have we learned that will share insight? What will provide value to our clients and industry colleagues? And be entertaining! Today I was blank, so I went back…
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8 Ways To Get More New Patients

More new patients. When they call us, that’s what almost every dentist says. As one of the leading dental marketing agencies in the industry, getting more new business for our clients and helping their dental practices (and group organizations) grow is our number-one task. Here are 8 ways to get…
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