Dental Practice Competitive Analysis | Patient News

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Dental Practice Competitive Analysis

Find Out Who’s Between You and Your Patients & Prospects


A map indicating where other competitve dental practices may be


Competition for the dental patient is fierce.

Dentists are being impacted by the decline in adult dentistry, the increase in competition and the potential of corporate and group practices swooping in – if they haven’t already.

As a dentist, it’s imperative that you understand your local competitive landscape so that you can better determine where and when to allocate your marketing resources.


A magnifying glass zones in on a specific demographic area, highlighted red, on a map




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Example of a SWOT table containing the words strengths, weaknesses, opportunities, threats in coloured boxes



Are you on top of your dental practice SWOT?

When is the last time you conducted a SWOT analysis with your team? That’s the identification of internal strengths, weaknesses and external opportunities and threats.  As a small business you may not realize how revealing a session like this will be and how helpful your team can be in coming up with solutions to take better advantages of your strength’s and/or how to eliminate a weakness.





Knowing where competitors are located helps us:Demo on a tablet

  • Identify barriers and/or areas that are densely competitive
  • Determine which market areas you can most easily dominate
  • Decide which prospective patients to target
  • Avoid waste of marketing dollars 
  • Focus marketing investments for maximum ROI


Here are a few useful tips: Five gold stars

  • Start a competitor market basket. Your dental team members that live in the practice market area can collect every flyer or advertisement received at their homes from dental/healthcare competitors.
  • Patient facing staff should report their biggest competitive challenges or obstacles (ie Dr. Jones has Saturday appointments and we don’t) at weekly huddles.
  • Survey your dental patients to find out what services they want – and what they don’t care about
  • Read competitor reviews and look for 1-2 star reviews. What do people dislike about your competition? If you’re performing better that’s your opportunity to stand out as a unique option for your community.
  • Brainstorm ways to improve practice operations and make strengths stronger


Competition can make you stronger.

Weaknesses can become opportunities for growth.

Know who you’re up against so you can give your prospects concrete terms with regard to why you are better. And know where your competitors are located so you can better allocate resources for better marketing results.


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Call 888-377-2404 or CLICK HERE.