Practice Transitions | Patient News

Maintain & Grow Revenue During Times of Change

Practice Transitions

Programs to aid the seller & the buyer to help maximize practice value. Boost patient activity and referrals, and mitigate attrition. Awareness building will ensure both parties get the most from their investment. 

A woman smiling while painting a wall with the word CHANGE beside her

People Don't Like Change.

According to the Huffington Post, it's not just that people fear change, it's also that they genuinely believe (often on an unconscious level) that when you've been doing something a particular way for a long time, it must be a good way. Change isn't just about embracing unknown, it's about giving up something old (and therefore good) for something new. 

When faced with practice transitions, new locations, new dentists, new team members, new policies or processes, effective communication wins the day. 

Don't Lose Money During A Practice Transition
Dentists To Do List

Move With The Cheese

swiss cheese

If you haven't read this little business book called "Who Moved My Cheese" by Spencer Johnson, we recommend it. As an entrepreneurial business, we've experienced many changes in the past 24+ years. If you're making a significant change at your practice we can help retain existing patients of record through the change.

A systematic approach to educational communication, focusing on the benefits of the change, can have a big impact. A regular newsletter introducing new faces will build trust outside of the practice. After all, trust is built from repeated positive experiences. You'll want to let patients know that the change is for good, and will benefit them with new conveniences, or new technologies. Our extensive content libraries and marketing formats can assist any solo practice or group of practices transitioning a dental practice from losing important revenue and instead retain patients, and increase referrals through the transition. 


Tangible Communications Improve patient engagement pre-sale

  • Increase patient engagement before the sale for a higher active count
  • Reduce no-shows, increase visits & boost elective services

Communicate The Good Overcome objections

  • Mitigate potential negative reactions from patients
  • Quality communications remove anxiety & increase satisfaction


Very satisfied with service and product quality! Have heard good response from patients about our newsletter!

- Dr. Michael Shewchuk ,

Patient Newsletters

Tell Patients Why Change Is Good. Communicate using a custom patient newsletter.

The Power Of Positive

Share the positive impact. Remember that your patients have a choice. Lure more new patients to call, ensure existing patients to return and refer by adopting a welcoming and optimistic attitude.