The monthly email patient newsletter is personalized with your logo and contact information. But as described, it’s a set-it-and-forget-it solution. The reason we created dentists’ email anytime is because you want to be able to email anything you want. With that solution, we’ll even help you write the copy and deploy your message for you. It’s a custom email service your dental office can take advantage of – anytime!

The healthcare industry reports a 19% average open rate, but with our monthly dental email patient newsletters, Patient NEWS clients average over 38%. Dentist emails from Patient NEWS are much more than open rates; they’re about engaging patients, keeping them better-connected to your practice, providing value, and increasing patient lifetime value.

You want to aim for more than 90%. As you know, we have double the industry average open rate, so if you are missing 30% of your email addresses, that means that 40% of 70% will see your message – that’s 280 on a household count of 1,000. So, without a strong focus on collecting both email and cell numbers, you won’t get the most out of your marketing automation programs. Online review requests will be missed, dental appointment reminders won’t be as useful, and monthly patient newsletters or referral requests won’t improve the patient experience. That’s why email is only part of your dental marketing mix. Direct mail – patient mailings or neighborhood newsletters and postcards – will reach 100% of your target audience and should also be a core part of your patient acquisition and retention marketing strategy.

There are anti-spam laws and our system is vetted and follows specific guidelines and laws to ensure your emails are sent effectively and safely. We include an unsubscribe link, your brick-and-mortar address, and track and keep unsubscribe requests. You should avoid purchasing an email list as that’s no longer a safe bet for email marketing. With your patient list, dental patients who have chosen you as their dental provider and given you their contact data, it’s highly unlikely that emails would be flagged as spam. With our dental email services, we keep you safe and compliant by not emailing any patient who has not had a transaction with your practice in over two years (but you can pull that list and send a traditional mail reactivation campaign). Plus, we craft legitimate content so that it won’t be flagged as suspicious sales material.

With Patient NEWS and Practice ZEBRA, you have a dedicated team of specialists who are available to you virtually, by phone, text, email, chat, and tickets. We take care of our dental clients on a one-to-one basis and pride ourselves in providing our 100% guarantee in quality and service.