Dental SEO – Elements Of “Off Page” Optimization
Part 2 of a 2-part series
By Grant Gooley | December 10, 2018
Last month I discussed the importance of “On-Page” SEO and how architecture, content, links, and keywords play a roll in rankings of your dental website. What about the “Off-Page” SEO strategy?
Off-Page SEO increases (or decreases) your ranking by assessing traffic on any of your webpages that is generated by third party links (links to your webpages on completely different, independent websites).
In this blog, you will learn how to increase your rankings with off-page tactics and strategies, especially through social media and online listings, and how they play a critical roll in your SEO strategy.
How does social media help my SEO strategy?
Social media strategies such as Facebook, Instagram and Twitter will affect your website traffic and overall brand awareness, but we need to understand this does not mean you will rank higher in search engines as a result of likes, comments, and shares. There are myths that social media likes or Twitter followers will help your rankings, this myth is debunked by Googles SEO spokesperson Matt Cutts.
Social Media is a tool to help humanize your brand and create engagement with current patients or prospects.
- With a sound social strategy, you will get likes, shares, and comments.
- Engagement will broadcast your brand message to relevant prospects who are potentially interested in your service
- Interest drives more traffic to your website and prompts potential patients to call your practice and make appointments.
Do not mistaken your social strategy as a rankings driver. It’s a tool to drive more traffic to your website which creates ranking opportunity for you.
Social Channels Are Search Engines Too!
Remember, people spend lots of time searching inside channels like Facebook. As you post engaging content and generate likes, comments, and shares, you will help social channels to rank your page inside Facebook for searches or recommendations.
Management For Dental Practices
Proper listing management is a key component to your online success today and plays a factor in your off-page SEO strategy. Example listings: Yelp, Yellow Pages, and Google My Business. These are three important listing that get traffic every day. If the name, address and phone number (NAP information) are inconsistent or wrong, search engines like Yahoo, Google and Bing will lose trust, and in turn, drop your overall ranking for local dental practice searches.
Let’s not forget, correct listing information is important for search engines, but equally important for prospects looking for your dental practice.
“80% of consumers use search engines to find local information like business address, hours, and directions.”
It’s an easy fix, right? Just update your listings, make sure they are optimized and updated with correct name, address, and phone number. But what if I told you there are potentially hundreds of listings across the Internet, all boasting incorrect information about your practice? It would take you 100s of hours to clean each of these listings with correct information. An agency like Patient News can help you take care of all these listing issues right away! Search engines will begin reading your listings with correct information and ranking your practice website for dental related searches in your area.
Make sure to read the blog ON PAGE SEO from last month that dives into the important aspects that also affect off page SEO like links and keywords.
In closing, I’d like to mention that your Dental SEO strategy is complex and involves many moving parts. In the two-part SEO series, I have taken the most important elements and broken them down in a simple format, that doesn’t mean that anyone can facilitate these strategies. For best results in quality traffic generation, I highly suggest that you work with a professional team, like the one at Patient News, who has the tools and reports to help you gain traction.