Call Tracking AND Scoring

Improve your dental marketing results

You’re investing time and resources into the development of your new-patient marketing campaigns because you want to attract a steady flow of incoming quality new dental patients. But…

Are you proactively tracking which campaigns are driving the best results?

With so many moving parts in your marketing plan, and so many moving parts at your front desk, it’s virtually impossible to accurately track results manually.

Professional female with phone headset on

Make strategic decisions
based on accurate dental marketing data.


It's important that you:

  • Know which campaigns are driving calls and when
  • Monitor how many calls are being missed or lost to voicemail
  • Stay nimble by having reliable data on which you can confidently act

For a dentist, implementing call tracking is simple.

A unique phone number is added to each marketing initiative and it links directly to your dental practice phone line. Your call handlers answer the way they would answer any inbound call. Calls are tracked, logged to each campaign, and recorded.

You can view a listing of all inbound calls, including the name and number of each caller, the date, time, and the length of each call.

Most dentists, however, don't have enough time to review, analyze, and listen to all their inbound calls let alone consolidate the findings to take actionable steps to improve practice performance.

That's why Call Scoring and our Marketing Performance Dashboard will make a significant positive impact on practice productivity.

More than tracking... Patient News provides Call Scoring!

Using our proprietary new dental patient grading system (based on our best-practice Phone Power training program), we listen to every call, score on key call-handling elements (from how the greeting is handled to reinforcement of the practice competitive advantages, and of course, successfully setting of appointments).

We support your team in their efforts and help them improve their skills with comprehensive leading-edge Phone Power telephone training modules.

Offering superior customer service and patient care is probably a key component of your mission, vision, and philosophy. But when it comes to managing to excellence at every patient touch point, time can run short.

That’s why scoring your inbound marketing calls can be so invaluable. When you incorporate call scoring on all your dental marketing campaigns, not only will you maximize results on specific campaigns, you will also increase practice production across the board.

Call scoring provides you with the insights needed to: 

  • Identify training and coaching needs
  • Implement the scripts and guidelines you expect for new patient calls
  • Respond more quickly to new patient inquiries & provide better customer service
  • Increase individual conversion rates.

Don’t mistake your call tracking system with call scoring. With Patient News and our Marketing Performance Dashboard, you get the best of both worlds.

Call tracking and call scoring plus marketing analytics provide you with complete visibility to your marketing and practice results. When used properly, your team will continually schedule more and more appointments.

Call Scoring Insights

Immediate Missed Call And Voicemail Alerts

You might think that new patients will leave a voicemail message, but most do not. To stop patients from calling the next dentist on their list, your team needs to respond quickly and effectively.

Because all calls that your team answers live are queued into our scoring process, we can immediately alert your team when a call is missed or is sent to voicemail so that they can contact potential new patients immediately – before they book with your competition.

These instant alerts include the caller’s name, call-back number, and the call recording so you can WOW them with speedy knowledge-based service.

All of this is available through our Marketing Performance Dashboard.

Improve Call Conversion With Call Tracking
And Call Scoring

Today’s new patient is looking for great service, value, and convenience.

Estimated to have a value of $5,000 (plus referrals) for a dental practice, it’s imperative that you and your team catch that interested patient before they move on.

Call tracking, call scoring, team training, and our instant missed/voicemail call alerts ensure your dental practice stands out as THE ONE to choose in your community.