Market Area Diagnostics
Who are your best prospective patients?
And where, exactly, do they live? Opening a dialogue with your most ideal patient begins with knowing who they are and what their interests, preferences, and buying behaviors are.
We help you find the best patients in your area – and stop them from calling anyone else!
PRIORITIZE your area neighborhoods and go after the households most likely to choose your dental services. Finding your ideal target audience and nurturing them into new patients for your dental practice requires a deep understanding of just who you are targeting and what they are interested in.
Our advanced analysis and demographic study of the neighborhoods surrounding a dental practice ensures that the dental marketing campaigns get targeted to the right consumer – the ones most likely to respond (increasing marketing ROI). These critical analyses also uncover the associated consumer preferences so we can create dental marketing campaign strategies that will resonate with the prospects most likely to respond – again, increasing ROI. When you understand your market area, you can develop marketing campaigns that will drive higher response.
We begin by drilling down beyond basic demographics using the most sophisticated mapping analysis to provide accurate and detailed information on the socioeconomic composition of your neighborhoods. The power of this allows us to profile your consumers in a number of ways.
We really dig into this, and by utilizing this extremely detailed information, we help you pinpoint where your marketing dollars are best spent for the biggest return. You get to know exactly who your CORE market is, which areas look promising for DEVELOPMENT, where you may have some NICHE areas for testing, and also the areas you want to AVOID. No money is wasted by going after the wrong consumers in the wrong way. Request a FREE Area Analysis report today.