business listings
online patient reviews
social media
website performance
digital advertising & SEO.
How strong is your dental website? Is it converting new patients? Are your social media posts elevating your brand and building loyalty with patients? Do your reviews stack up against competitors? Are you happy with your overall online presence or do you think you could (and should) be getting more?
If your online presence isn’t what you want it to be and you want more black & white clarity about your true position and results, start with a free online website audit for dentists from Patient NEWS.
To attract attention to your practice from patients and new patients, you don’t want to be camouflaged and invisible.
With access to award-winning dental marketing needs assessment technology, you’ll receive valuable findings to help you set up a successful digital marketing strategy to build an enviable online presence.
Learn where your dental practice is excelling, identify gaps in your marketing, and find the right digital solutions to help you get more patients and hit your goals.
Business listings aren’t just “listing directories” anymore. These are an essential part of your online digital marketing strategy – they help patients find you. Listing accuracy is one of the most effective ways to improve the visibility of your practice for local search and one of the most common challenges revealed when we run a website audit for dentists
Some of the business listing sites you may be familiar with include Google, Facebook, and Twitter. But there are many others! And over time, when various team members add your practice to different listings, typo’s, outdated information, and general mistakes can make listings incorrect. Something as simple as a zip code or street versus road mistake will hurt your ranking when search engines are trying to give accurate data to their users. Our report aggregates data from more than 70 directories to show you…
We’re also able to show you how you stack up against the competition.
More than 80% of consumers read online reviews for local businesses (this includes dentists!) and 97% say reviews influence their buying decisions. That means, getting a steady flow of positive reviews along with a high star rating is essential to the growth of every practice and maintaining a positive reputation.
The website audit for dentists reviews data from more than 30 customer review sites to let you know:
Again, your practice is evaluated against other dental businesses and receives a grade. Are you hoofin’ your way to the top? Or slowly strolling along with reviews showing up here and there?
Did you know… The team at Patient NEWS can help you get more positive online reviews with Review Booster? It’s a handy best-in-class marketing automation solution that does all the work of asking and getting positive reviews for you – and you can just watch the reviews roll in.
Social media has proven to be an effective channel to raise awareness of your brand, build a following, and increase engagement with your patients. It’s also become a popular communication tool, with patients submitting questions and appointment requests through messenger apps.
Sites like Facebook, Instagram, and Twitter are here to stay. Would you like to maximize their potential for your practice?
Our analysis of your social presence compares your business to similar businesses in terms of number of posts, “likes,” shares, and audience size. We can quickly determine where improvements can be made to turn more prospects into patients, increase activity and engagement, drive more traffic to your website, and elevate your presence as a dental authority.
If you don’t yet have a social presence, we can ensure you have a successful launch. And we’ve got a large library of engaging, fun, and informative content that can be customized for your posts and other social marketing solutions to drive growth.
A dental website can’t just look good. It needs to be fast, responsive, offer an excellent user experience, answers visitors’ queries, and be designed to increase conversions.
This part of our free website audit for dentists leverages Google PageSpeed Insights to gauge your site. We’ll look at the following areas:
During this performance check, we’ll let you know if there’s anything pressing you should fix now and give you a heads up about things that should be enhanced in the future to improve site speed.
Over 80% of people will go to your website before they call your practice for an appointment. And half the visitors to your website expect it to load in less than two seconds! The longer the load time … the higher your bounce rate (those who abandon after visiting one page).
We can help improve your web game and give you an ultra-fast (like zebra-speed!) site with WebLift. And we can support and drive traffic to it with our comprehensive digital solutions.
New residents in your community or those who have a dental emergency or dental need like teeth whitening or implants are going to look for services online. You want your practice to show up ahead of other nearby dentists when prospects search for elective services!
The digital space is a great place to invest in patient acquisition marketing – with a sound strategy behind your paid media campaigns. We can help.
Effective Google and Facebook ads (PPC for dentists) will raise awareness of your dental practice with targeted audiences, putting your practice top-of-mind at the right time – during the buying-decision phase of the patient journey.
Through our in-depth reporting, we’ll look at data on your digital advertising performance and potential. We’ll recommend keywords you can “own,” so that your online marketing reaches who you want it to – your target audience.
There are many opportunities with search, social, and display advertising. We can pinpoint where they are and give you an idea of how much exposure you can gain.
Search engine optimization (SEO) consists of the tactics you use to boost the rank Google or Bing gives your practice website and the quality and quantity of your website traffic. SEO is not easy. The good news is, most of your competitors aren’t doing a great job on theirs!
In addition to quality website design and content, effective SEO tactics will help you win the race. These include website structure, meta tags, site speed, schema, optimization, content, blogging, citations, reviews, etc. SEO helps create a website that prospects find first.
SEO insights that we’ll put together for you include:
Our complete website audit is like a report card that lays out how your practice is performing online. There are probably things you’re already doing well. Let’s celebrate that! Maybe you only require a few minor adjustments to realize your practice’s full potential. Perhaps you’re about to go ALL IN on establishing your digital footprint and want to be sure you do it right.
No matter what the case, this detailed analysis will give you black and white clarity on where you’re at, and from there, our experts will recommend the dental marketing solutions and strategies to help you win and achieve exponential growth.
or better yet, call us at
888-377-2404 & talk to a real person!
What does the FREE website audit for dentists include?
Included in the FREE dental website audit is a report that identifies issues and success metrics across your website, listings, SEO optimization, reputation, and social media. All the most important aspects of your digital footprint!
How can inaccurate listings harm your business?
Here’s one scenario. A person is interested in getting a full smile makeover. They decide to pop over to your office. The problem is, they’ve found outdated information in one of your business listings. They drive up and down the wrong street only to find out you’re somewhere else. This experience could cost you the patient. Incorrect listings also drop your search ranking. A dental website audit will reveal how your listings rank and what you can do to improve.
How long does it take to do the dental website audit?
The free website audit for dentists is handled by our team of experts and can be prepared and ready for your review within 48 hours. You don’t have to spend any time worrying about the website audit, we take care of it all and will schedule an appointment time that’s convenient for you to review the data, part of the our proven process to drive great results when you engage in any dental solutions by Patient NEWS.
Will the dental website audit include my keywords?
Yes, our team will add a list of keywords that you could/should be ranking for as part of the free website audit, and we analyse where you need improvement and where you are currently succeeding.
Does the free dental website audit reveal much about my competitors?
Good news! We do a high-level analysis and benchmark your results off your top 3 dentist competitors. The competitors are chosen by proximity and added to the dental website audit. You will receive information such as how they are ranking, their social metrics, and share of voice.
