6 Parts To SEO Success – Just 4 Dentists!
Every dental procedure is made up of a series of components that makes it all come together. The same can be said for dental marketing, right down to a dental office website and its related search engine optimization (SEO) for dentists.
Taking a holistic approach to SEO is a key step for any local business – in our case, dental offices – to compete in their geo area and show up for their targeted audience. That means coordination of on-page and off-page content, optimization using best-practices, and link building with focused keywords all in a way that sends the right signals to Google and other search engines. And with the fast-paced, ever-changing algorithms hitting regularly, SEO is a worry for many dentists.
We can help.
Google’s mission is to organize the world’s information and make it accessible and USEFUL. We all appreciate their commitment to making our search results hyper-relevant to what we’re looking for. There is NOTHING more frustrating than searching for something specific and not getting the results you expect or want!
As dental marketers, we must help search engines know what our keywords are so that they will present us online when our audience searches. That’s where SEO comes into play.
There are a series of components that are necessary to boost web results from a search optimization perspective. SEO is long-haul business, so it’s not going to get you to page one tomorrow – the best way to give your web presence immediate prominence is both paid media and direct mail to targeted households featuring your URL and promoting your positive reviews, which will drive more visitors to your site (and also help convert). Long-haul SEO is the stuff you just have to invest in for the long-term health of your web presence.
6 Components Of SEO For Dentists
- Website optimization
- Off-page optimization & listings
- On-page optimization
- Site speed.
Did you know that it’s estimated that reviews account for over 15% of how Google ranks your business? That’s right, and Google also says that responding to your reviews improves your SEO. They like that you’re working to enhance your patient experience. Take a look at your Google My Business page and see how your reviews look.
- Do you have a good quantity of reviews?
- Do you have “close” to a 5-star average? (As a dental practitioner you definitely want to be over 4.7.)
- Do you have a steady flow of recent reviews?
- Have you responded to every review?
So … not to mention that 90% of patients will check your reviews before choosing your practice … reviews boost SEO!!
Our reputation management system is best-in-class – designed exclusively for DENTISTS. I like to emphasize in my blogs that we ONLY WORK WITH DENTISTS. We are exclusive to the dental industry, unlike many of our competitors, so why not use us?!
Review BOOSTER™ helps you obtain reviews without effort, with components designed to really make you stand out with patients – more than just “hey leave us a review,” our system offers value-added benefits that make you look great to patients at the moment you’re asking for a favor – and it redirects not-so-happy patients back to you, rather than straight to a review site. The dashboard in Practice ZEBRA allows you to easily respond to reviews and tracks your results. On average, users of Review BOOSTER gained almost 3X the amount of reviews after launch versus prior.
Website optimization makes sure the backend of your site, the code, is written in a way that Google needs to see it in order to index pages for ranking. This optimization ensures that Google understands the content and its intent, so it can be useful to end users searching for that type of content. These are things like title tags, alt tags, meta descriptions, site maps, etc. which must be present to help Google navigate the site. Ongoing optimization by a quality partner makes sure that all of these elements are present and written in best-practice format.
Off-page content is content submitted to local or industry websites or directories relevant to the top keywords. This is totally SEO content and not meant for patients to view, but key content for a powerful linking strategy. You can also be looking for ways to get inbound links for your practice, e.g. your local chamber of commerce, local associations you’re a part of, local businesses you refer to, and other local directories. You also want your website listed on all key online directories, and you want to ensure they are constantly synced back to your correct Google My Business listing. Incorrect name and place information (it happens over the years) can negatively impact. Talk to your web provider to ensure your listings are all up to date (or talk to us and get a free web audit)!
On-page content is patient facing, but again, you must ensure that you have enough relevant and related content to your top keywords. As long as your website was written by a dental marketing expert, most sites have sufficient content for SEO purposes. If you’re writing your own content, just make sure that it’s relevant to both your targeted keywords, and your local area, news, events, etc., related to your practice focus and industry.
Website speed is just critical. Google likes fast sites and ranks them better, and consumers have less patience than a goldfish, so you better make sure your site is fast on desktop and mobile. How patient are you when you get the loading circle? Not very. WebLift by Patient NEWS offers the FASTEST websites in dentistry, and they’re SSL secure, and mobile optimized. Don’t waste any more time with your old, outdated website. We can help you improve your online presence asap!
If you’re interested in knowing all the ins and outs of SEO for your dental website, please call our team for a free consult, and they’ll be pleased to prepare a full demographic and competitor analysis and web audit. All free!