DENTAL MARKETING SOFTWARE
Smart Dental Marketing Software for Growing Practices
Tech-enabled marketing just works better. Forget manual tracking and guesswork, and get your eyes on your results in black and white. Practice ZEBRA dental marketing software’s accurate attribution powers better decisions to fuel practice growth. Setup is easy!
OUR SERVICES
Unlock the full potential of your practice. Add the dental marketing software that helps dentists & DSOs take production to the max!
Upscale Marketing Performance
With accurate and advanced marketing attribution (phone, email, and address) normally only available for large corporations, dental offices have access to data they need to make good decisions.
Empower Everyone
With deep practice insights, ZEBRA or ZEBRA Enterprise focuses on actionable, mission-critical KPIs with a user interface that’s easy to analyze for practice, group, and marketing decision-making.
Supercharge Growth
With predictive analytics and goal setting that allow you to visualize your future with current metrics to predict how small changes to key performance metrics can significantly impact production over one or two years.
Improve Marketing Results
Get call tracking, unlimited call scoring and training all at your fingertips. Track campaigns, get feedback, unlock insights, and drive production. Built for dental offices, with real-time actionable data to understand the patient experience, and pinpoint growth opportunities.
Move Faster
With automated patient communications. Reduce manual tasks and effectively communicate with patients, schedule more, get more reviews, promote special services, save time, and boost production.
Improve Patient Satisfaction
With eZ Online Scheduler for your website. Don’t lose business to dentists offering a convenient option. Directly integrated with your practice management software, improve the patient experience with convenient (and customized) 24/7 access to your schedule.
What Our Customers Say
Dr. Hazel Glasper
Revive Dental
I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.
Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics
Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.
Dr. Dilip Dudhat
Dudhat Dental Group
I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.
Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry
Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.
Dr. Paul Goodman
Dental Nachos
As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.
Dr. Carlo Biasucci
Elite Practice
Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.
Dr. Kevin Guze
Workwell Dental Group
At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!
Amy Pennino
Pennino Family Dental
We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!
Dr. Emerson Godbolt
Northern Peaks
We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!
Chris McClure
Co-Founder
Aligned Dental Partners
Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.
Dr. Skylor Morton
Morton Dental Group
I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.
Megan Winters
Wincrest Orthodontics
Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!
Dr. Christopher Phelps
Phelps Institute
I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.
Dr. Douglas Pennino
Pennino Family Dentistry
The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.
Dr. Jason Monroe
Village Green
It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.
Dr. Harvey Katz
I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!
Dr. Hiren Patel
Regal Oaks Dental
I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.
Dr. Monique Nadeau
Farmington Village Dental
The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.
Dr. Alex Giannini, CSO
Aligned Dental Partners
I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.
Dr. Nathan Kennedy
Smile Solutions
The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!
Dr. Steve Sokolovskiy
Batavia Family Dental
I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.
Kelly Schwartz
Schwartz Consulting Group
Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.
Lisa Philp
CVO, Transitions Group North America
As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.
Dr. Rod Johnson
Total Health Dental
We get responses and we love all the call reports showing our patient flow.
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.
Dr. Dennis Marangos
I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.
Dr. Brian Thompson
Global Strategies
I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.
Dr. Bradley Broughton
Batesville Dental
If you need an increase in production, I recommend Patient News.
Dr. Bill Dorfman
I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.
Dr. Anthony Stefanou
Connect The Dents
As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!
Dr. Alan Fernandes
Brock North Dental
Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.
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David Raborn
ROI Corporation
Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!
With Black & White Visibility For Transparent Results
Know what levers to push or pull. Every metric in Practice ZEBRA is designed to be actionable, making it easy to spot and understand the variables that contribute to successful marketing and practice performance.
Questions? Talk to our team
ZEBRA Enterprise for Groups & DSOs
Enhance the patient experience and increase profits at each location. Track the ebbs and flows, zero in on what and where needs work, and compare results in roll-up enterprise reports. Benchmark each practice and monitor ongoing progress for multi-location success.
Questions? Talk to our team
For Solo & Multi-Office Management
Effectively track, measure, and facilitate every step of the patient journey. Get all of your practice performance metrics and trends with clickable, easy-to-access reporting, including roll-up enterprise reports and industry averages.
Questions? Talk to our team
Truly Understand Results From Every Dental Marketing Campaign
See where patients are coming from – by production value to create like-audiences, improve targeting, and attract more ideal new patients. Clear attribution & reporting down to the penny patients spend in production per campaign allows for more informed decision-making!
Questions? Talk to our team
Improve Results & Grow Production. Benefit From A Modern Dental Marketing Platform.
Set Realistic Goals & Track Results
Maximize production. Truly data-driven planning to identify the biggest gains for the practice, then set your goals and track variances, revise strategies, and proactively close gaps.
Questions? Talk to our team
Supercharge New Patients With Call Scoring
Understand every aspect of your new patient calls. Reveal performance, identify insights, know why patients don’t book, and implement improvement actions for every new patient call. Empower your team with visibility and recognition and generate more new patients!
Questions? Talk to our team
Make It Easy For New Patients To Book
Directly integrated with your practice management software, our eZ (peazy) Online Scheduler improves the patient experience with 24/7 convenient access, increasing web conversions. Add-on with Practice ZEBRA.
Questions? Talk to our team
Increase Patient Reviews On Your Website
Reviews influence 97% of buying decisions. Review BOOSTER (text AND email), adds value with educational content that delights patients and increases reviews. Add-on with Practice ZEBRA.
Questions? Talk to our team
Appointment & Recall
Reminders
Increase production, make your practice more efficient, keep your schedule booked, and improve patient care. Save time, minimize no-shows, and improve productivity with appointment and recall reminders!
Questions? Talk to our team
Reactivation Booster
Increase appointments from lapsing patients. Re-engage patients who haven’t had a transaction with your practice in 9-24 months with fun and engaging campaigns.
Questions? Talk to our team
Monthly Patient Email Newsletters
High-quality newsletter content in a set-it-and-forget-it program. Each month, patients enjoy the engaging content, and ready-to-go templates help you email anything at anytime!
Questions? Talk to our team
2-Way Texting
95% of texts are read in three minutes. Share last-minute changes, appointment openings, and more to improve patient satisfaction and convenience.
Questions? Talk to our team
Dental Membership Plan Booster
Convert low-value, non-insured patients to high-value member patients with customized, automated cadences that engage and help boost production!
Questions? Talk to our team
FEATURED QUESTIONS
Practice ZEBRA FAQs: How It Helps Dentists Work Smarter
What makes Practice ZEBRA different from other dental marketing software?
Practice ZEBRA isn’t just another dental marketing software platform – it’s a centralized dental marketing performance and reporting system built specifically for practices that want measurable growth. While many tools focus only on running campaigns, Practice ZEBRA connects marketing activity directly to patient acquisition, production, and revenue outcomes.
Powered by Patient NEWS – a trusted leader in dental marketing for decades – the platform brings strategy, automation, and clear performance tracking together in one place. Instead of juggling disconnected tools for campaigns, reporting, and attribution, practices gain a unified view of what’s driving results.
In short, Practice ZEBRA doesn’t just help you market. It helps you measure, optimize, and grow with confidence.
Is Practice ZEBRA a dental marketing automation software?
Yes, and it goes beyond traditional dental marketing automation software.
Practice ZEBRA supports patient acquisition and retention campaigns through structured workflows, automation tools, and comprehensive performance tracking. From newsletters and outreach initiatives to engagement monitoring and reporting, the system helps keep marketing efforts organized, consistent, and measurable.
What sets it apart is the visibility it provides. As a dental marketing analytics platform, it consolidates campaign, patient activity, and production data into clear dashboards so practices can see how marketing efforts correlate with appointment conversions, new patient flow, and revenue outcomes. Rather than replacing strategic decision-making, it equips practices with the data needed to evaluate performance and make informed growth decisions.
How does Practice ZEBRA track marketing performance?
Practice ZEBRA functions as a true dental performance tracking platform, giving practices clear visibility into marketing ROI.
It connects new patient activity, campaign engagement, call insights, and production data back to specific marketing efforts. Rather than just reporting clicks or impressions, it shows how campaigns contribute to booked appointments and revenue.
Through consolidated dashboards, practices can evaluate which channels attract high-value patients, identify missed opportunities such as unanswered calls or unbooked forms, and refine marketing investments accordingly. When performance is measurable, improvement becomes intentional – and scalable.
Why choose Patient NEWS for dental patient marketing software?
Patient NEWS has been a trusted leader in dental marketing for decades. Practice ZEBRA represents the evolution of that expertise and is a purpose-built dental marketing performance platform designed around how dental practices operate.
With a deep understanding of production goals, seasonality, recall challenges, and growth strategies, Patient NEWS developed Practice ZEBRA to provide meaningful insights – not just surface-level reporting.
Rather than relying on generic marketing tools that weren’t designed for dentistry, practices gain a centralized marketing management system tailored specifically to dental workflows. You’re not just implementing software – you’re leveraging industry experience backed by data-driven clarity.
What is the best marketing software for dentists?
The best marketing software for dentists is Practice ZEBRA. This comprehensive platform is specifically designed for dental practices, offering tools that help improve patient engagement, retention, and overall marketing performance.
Practice ZEBRA provides features that dentists need to maximize practice production. From a myriad of key patient metrics, like percentage of danger patients, those that haven’t had an appointment in over 9 months, net gain or loss on the active patient count, predictive analytics that focuses on which key metrics can move the needle the fastest – and goal setting makes it easy to track results.
When considering marketing software for dentists, also consider that you can have one amazing software platform rather than separate systems for communications, online scheduling, reviews and dental membership promotion. That makes ZEBRA the best marketing software for dentists, in our opinion, allowing dental practices to streamline their marketing efforts and focus on delivering better patient care. With its targeted approach, Practice ZEBRA helps dentists grow their practices efficiently while keeping patients informed and connected.
Choosing the best marketing software for dentists can feel overwhelming, given the numerous options available. To ensure you're making the right decision, consider the following key factors:
1. Specific Dental Industry Focus
Tailored Features: Look for software that specifically caters to dental practices, offering features like automated appointment reminders, recall systems, and dental-specific CRM (customer relationship management).
Case Studies or Testimonials: Find software providers with a strong track record of working with dental offices, as evidenced by case studies or client testimonials from dentists.
2. User-Friendly Interface
Ease of Use: The software should have an intuitive interface that you and your staff can easily navigate without extensive training.
Training and Support: Evaluate the quality of customer support, including training materials, onboarding processes, and ongoing assistance.
3. Integration with Practice Management Systems
Seamless Integration: It’s essential that the marketing software integrates well with your existing dental practice management software (PMS), such as Dentrix, Eaglesoft, or Open Dental (and now Dentrix Ascend for Practice ZEBRA), as well as 98% of all practice management systems. This ensures streamlined data flow and prevents duplicate work.
4. Automation Capabilities
Efficiency: Choose software with powerful automation for tasks such as sending appointment reminders with integrated online scheduling, follow-up emails, reactivation of lapsed patients, and review generation.
Customization: Ensure that automation features are customizable to your practice’s specific needs, allowing for tailored communication with patients.
5. Performance Tracking and Analytics
Real-Time Reporting: Good marketing software provides robust analytics to help you track the success of your campaigns, patient acquisition rates, and return on investment (ROI).
Actionable Insights: Look for software that offers actionable insights, helping you understand which marketing tactics work best and where improvements can be made.
6. Reputation Management
Review Generation: Since online reviews are critical for attracting new patients, choose software that automates review requests and helps monitor and respond to patient feedback on platforms like Google or Facebook. Google remains king.
7. Scalability
Growth Potential: Ensure the software can grow with your practice, whether that means supporting multiple locations or scaling up marketing efforts as your patient base expands. Practice ZEBRA offers enterprise views for regional and corporate reports, making managing multiple affiliates or clients a breeze for dental group organizations and dental practice management consultants.
8. Cost-Effectiveness
Budget Alignment: Compare the cost of the software with your budget and ensure that it aligns with your practice's goals. Don’t overpay for features you won’t use. ZEBRA is extremely cost effective at a rate below what you might pay for an alternative solution (or several to get all you can from ZEBRA).
ROI Potential: The software should ultimately help you achieve a positive ROI by driving patient growth and improving retention.
9. Compliance with Regulations
HIPAA Compliance: Marketing software for dentists must comply with HIPAA regulations, ensuring that patient data is secure and handled appropriately.
By assessing software options based on these criteria, you can better identify the best fit for your dental practice's marketing needs.
How fast can I see my key performance metrics?
Within minutes you’ll be able to pull a complete benchmark report showing your dental practice KPIs and trends for any time frame. You’ll be able to view the geo-plot maps showing you the neighborhoods where your dental patients reside, by value, and the areas you’re drawing new patients for better marketing targeting (no wasting dollars going into areas not primed to respond). You’ll immediately start receiving Weekly KPI reports so you can act and start maximizing your dental production within days.
How do I get started with Practice ZEBRA dental marketing software?
To get started, schedule an initial call today. We’ll review your practice goals, and set you up for a free live demo, and if you’re interested can prepare a complete market research report for your dental office. Our friendly team of dental marketing experts will guide you through the process.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Reveal Report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your free initial call.
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