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Dental PPC Experts Helping Dentists Get More Patients
Drive a significant increase in new patient inquiries, with conversion rates for dental outpacing the general industry average. Be seen by dental patients the moment they’re searching for dental services through strategic use of Google Ads.
OUR SERVICES
Gain The Competitive Edge In Your Market!
Dental Expertise
Ensures clear understanding of dental patient behavior and local market focus as we set objectives, complete audience analysis, and competitive research.
Structured Campaigns
Are tailored to the unique goals and services of your dental practice with defined keywords and engaging ad copy.
Sophisticated Targeting
Ensures your ads reach prospective patients the moment they’re searching for dental services.
Powerful Performance Management
With advanced strategies to optimize ad performance, with best-in-class keyword selection.
Measurable Results
With robust analytics that allow tracking of a variety of metrics from clicks to impressions to conversions … down to the penny patients spend in production!
Optimized For Growth
With a patient-centric approach to not just attract clicks, but to convert and retain quality patients, and proactive campaign management for continuous improvement and dedicated support.
What Our Customers Say
Dr. Hazel Glasper
Revive Dental
I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.
Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics
Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.
Dr. Dilip Dudhat
Dudhat Dental Group
I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.
Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry
Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.
Dr. Paul Goodman
Dental Nachos
As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.
Dr. Carlo Biasucci
Elite Practice
Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.
Dr. Kevin Guze
Workwell Dental Group
At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!
Amy Pennino
Pennino Family Dental
We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!
Dr. Emerson Godbolt
Northern Peaks
We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!
Chris McClure
Co-Founder
Aligned Dental Partners
Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.
Dr. Skylor Morton
Morton Dental Group
I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.
Megan Winters
Wincrest Orthodontics
Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!
Dr. Christopher Phelps
Phelps Institute
I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.
Dr. Douglas Pennino
Pennino Family Dentistry
The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.
Dr. Jason Monroe
Village Green
It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.
Dr. Harvey Katz
I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!
Dr. Hiren Patel
Regal Oaks Dental
I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.
Dr. Monique Nadeau
Farmington Village Dental
The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.
Dr. Alex Giannini, CSO
Aligned Dental Partners
I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.
Dr. Nathan Kennedy
Smile Solutions
The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!
Dr. Steve Sokolovskiy
Batavia Family Dental
I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.
Kelly Schwartz
Schwartz Consulting Group
Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.
Lisa Philp
CVO, Transitions Group North America
As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.
Dr. Rod Johnson
Total Health Dental
We get responses and we love all the call reports showing our patient flow.
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.
Dr. Dennis Marangos
I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.
Dr. Brian Thompson
Global Strategies
I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.
Dr. Bradley Broughton
Batesville Dental
If you need an increase in production, I recommend Patient News.
Dr. Bill Dorfman
I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.
Dr. Anthony Stefanou
Connect The Dents
As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!
Dr. Alan Fernandes
Brock North Dental
Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.
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David Raborn
ROI Corporation
Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!
Generate High Quality Dental Leads That Convert
With 30+ years of experience, our proven paid media programs appeal to qualified dental patients looking for the services you want to attract. From account setup, keyword research, creative development, deployment, and results tracking, you can count on your Patient NEWS team to expertly manage Google Ads for dental practice.
Questions? Talk to our team
Clicks Aren’t Calls – Get More Real Leads
Advanced call tracking, dynamic number insertion, unlimited call scoring, dedicated forms and advanced attribution maps the journey patients take when contacting your practice back to the production they spend – so you know your exact ROI and cost per acquisition.
Questions? Talk to our team
Attract Local Patients Looking For Specific Dental Services
Over 80% of users actively engage in local search. We hyper-target your ads to position your dental office at the top of the list with your unique and relevant terms in engaging ad copy, prioritizing your visibility and increasing new patients with Google Ads.
Questions? Talk to our team
PPC: Google Ads For Dentists
We work exclusively with dentists and DSOs and understand dental patient buying behavior. Using that expertise we prime your campaign to hit the top of Google. Campaigns are continuously refined to ensure your practice stands out and generates quality new leads.
Questions? Talk to our team
OUR PACKAGES
Increase Your Visibility, Get Found
Online Easily & Boost New Patients!
Tracking & Analytics
With Patient NEWS paid media programs you get all the insights, not just clicks and vague conversions data. You can monitor click-through rates (CTR), ad impressions, conversions, AND new patients and production to clearly see the value your PPC campaign is bringing to your practice.
Questions? Talk to our team
Supercharge New Patients With Call Scoring
Understand every aspect of your new patient calls. Reveal performance, identify insights, know why patients don’t book, and implement improvement actions for every new patient call. Empower your team with visibility and recognition and generate more new patients!
Questions? Talk to our team
Custom Landing Pages Relevant To Your Services
Your PPC landing pages feature great content on the services you want to attract. Designed for success it includes relevant content that builds trust along with a strong and convenient call to action.
Questions? Talk to our team
Online Scheduling Captures More New Patients
More and more patients are looking for fast, convenient scheduling. Our eZ Online Scheduler improves the patient experience with 24/7 convenient access, increasing web conversions. Add-on with Practice ZEBRA.
Questions? Talk to our team
Patient Reviews Influence New Patient Decision-Making
Our reputation management tool, Review Booster, adds unique value for patients with educational content that delights patients and increases reviews. Add-on with Practice ZEBRA.
Questions? Talk to our team
2-Way Texting
Every call scoring line provides your practice with the ability to respond to texts from new patients.
Questions? Talk to our team
Dedicated Account Management
Our amazing team works diligently to take care of every detail, is highly responsive to your practice and needs, and ensures you get the results you’re looking for. No ticket system – and we answer the phone!
Questions? Talk to our team
FEATURED QUESTIONS
Dental PPC FAQs: What You Need to Know Before You Pay
What are dental paid media services and how do they drive growth?
Dental paid media services are not simply digital ads – they are structured acquisition systems designed to convert active patient demand into measurable production. The reality is that most practices participate in advertising without connecting spend to case value, attrition offset, or long-term growth strategy.
In nearly every market, patients are already searching for implants, Invisalign, emergency care, and comprehensive dentistry. The question isn’t whether demand exists – it’s whether your practice captures it or your competitors do. Without intentional targeting and Patient News’ conversion structure, advertising becomes exposure rather than acquisition.
Strategic dental paid media services by Patient NEWS prioritizes high-value procedures, geographic dominance, and lifetime patient economics. Campaigns are aligned with production categories, not vanity metrics like impressions or clicks.
When structured correctly, paid media becomes a controllable growth lever. It offsets natural patient attrition, strengthens market share, and provides predictable demand generation tied directly to revenue - not just traffic.
Why is professional dental PPC management critical for ROI?
Most dental practices underestimate how quickly inefficient PPC campaigns erode profitability. Pay-per-click advertising can generate immediate visibility – but without disciplined management, it also accelerates wasted spend.
Professional dental PPC management ensures campaigns are structured around production value, competitive density, and conversion efficiency. Instead of chasing broad keywords, strategic management evaluates which procedures justify higher bids and which patient types generate long-term value.
PPC environments shift constantly due to algorithm changes and competitor bidding behavior. Without ongoing oversight, cost-per-click increases while lead quality declines. Many campaigns appear active but lack alignment with appointment conversion tracking or revenue modeling.
Sustainable growth requires evaluating every advertising dollar against acquisition cost and production return. At Patient NEWS we manage campaigns so dental PPC becomes a scalable growth engine – defending visibility in competitive markets while generating measurable patient acquisition tied directly to revenue stability.
How does dental Google Ads management differ from basic campaign setup?
Launching Google Ads is easy. Building a performance-driven acquisition system is not.
Basic campaign setup often prioritizes speed over structure. Ads go live, budgets are assigned, and impressions accumulate, but little attention is given to case value, search intent segmentation, or conversion psychology. Having ads active is not the same as owning a strategic growth channel.
True dental Google Ads management involves continuous refinement of bidding strategy, keyword intent alignment, landing page performance, and call tracking analysis. It evaluates booked appointments and production yield – not just clicks.
Most dental websites and landing pages are built for appearance rather than conversion. Strategic management integrates messaging clarity, competitive differentiation, and geographic dominance to capture high-intent searches effectively.
Without disciplined oversight, practices pay premium rates for low-value traffic while competitors capture high-production procedures. With strategic Google Ads management, visibility becomes predictable, scalable, and aligned with revenue goals.
Are Google Ads for dentists effective in competitive markets?
Competitive markets increase advertising costs – but they also validate strong patient demand. The reality is that corporate groups and multi-location practices aggressively defend search visibility. Practices that rely solely on organic presence gradually lose high-intent cases.
Google Ads for dentists are highly effective when campaigns are structured around emergency services, clear aligners, Invisalign and other big-ticket services mixed with geographic targeting precision, and conversion optimization. Broad visibility without strategic alignment becomes expensive quickly.
In saturated environments, success depends on narrowing focus to high-value services, refining radius targeting, and differentiating messaging. Visibility must align with in-market patient behavior – those actively searching and ready to act.
Sustainable growth requires defending your presence at the moment of intent. When structured correctly, Google Ads function as a controllable demand generator that offsets attrition, protects market share, and expands production capacity – even in crowded environments.
Why work with dental advertising experts instead of general marketers?
Dentistry operates on production categories, lifetime patient value, referral momentum, and hyper-local competition. Most general marketing agencies do not model those variables.
Dental advertising experts at Patient NEWS understand proximity-based search intent, insurance positioning impact, demographic demand trends, and service-area bidding strategies. Campaign structure must reflect procedure economics, not just lead volume.
Without industry-specific knowledge, advertising often generates low-production cases that fail to support growth targets. Budget disperses across broad keywords rather than concentrating on high-value procedures.
The difference between generic marketing and dental-specific strategy is measurable in acquisition cost and production yield. With over 30 years of experience in the dental space Patient NEWS advertising experts ensure your campaigns are built around predictable growth, competitive defense, and long-term market positioning for both top-and-bottom funnel initiatives.
What does comprehensive dental paid media management include?
Comprehensive dental paid media management by Patient NEWS is not a collection of ads – it's a coordinated growth framework.
Most practices treat advertising as isolated efforts: run ads, monitor calls, adjust budget. Strategic management integrates targeting, creative messaging, landing page conversion psychology, call analysis, retargeting, and performance tracking into one accountable system.
True oversight evaluates which procedures produce the strongest lifetime value and reallocates investment accordingly. Testing cycles refine messaging, bidding, and targeting continuously to improve acquisition efficiency.
Without disciplined structure, advertising results fluctuate unpredictably. With comprehensive management, performance becomes measurable, repeatable, and scalable.
When paid media aligns with production targets and conversion data, it transforms from a cost center into a predictable engine for patient acquisition, revenue growth, and long-term practice stability.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Research report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your Free Initial Call.
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