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 Exclusively dental since 1993

Dental Marketing That Works

Attract and convert more qualified dental patients, increase production, and generate ROI for years to come with seamlessly branded digital and direct mail campaigns.

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A man and a woman are hugging each other in an advertisement for a dental practice.
A man and a woman are posing for a picture with the words
A screenshot of a website called practice zebra.

For Dentists & DSOs that want to STAND OUT

Build Relationships

Get Results

Find Out How

We are real people. We get to know our clients, and with comprehensive research, together, we create campaigns that best position the practice to maximize new patient flow.

You’ll have an experienced, dedicated team of dental marketing professionals who care about your success, take care of the details, and deliver results.

  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 

“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”

Dr. Hazel Glasper

Owner, Revive Dental

“ Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend. ”

Dr. Ben Winters

The Bentist

“ I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices. ”

Dr. Dilip Dudhat

Dudhat Dental Group

“ Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns. ”

Dr. Travis Campbell, The Practice Whisperer

380 Family Dentistry

“ As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence. ”

Dr. Paul Goodman

Dental Nachos

“ Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant. ”

Dr. Carlo Biasucci

Elite Practice

“ At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun! ”

Dr. Kevin Guze

Workwell Dental Group

“ We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you! ”

Amy Pennino

Pennino Family Dental

“ We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them! ”

Dr. Emerson Godbolt

Northern Peaks

“ Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient. ”

Chris McClure, Co-founder

Aligned Dental Partners

“ I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended. ”

Dr. Skylor Morton

Morton Dental Group

“ Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough! ”

Megan Winters

Wincrest Orthodontics

“ I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results. ”

Dr. Christopher Phelps

Phelps Institute

“ The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works. ”

Dr. Douglas Pennino

Pennino Family Dentistry

“ It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people. ”

Dr. Jason Monroe

Village Green

“ I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later! ”

Dr. Harvey Katz

“ I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver. ”

Dr. Hiren Patel

Regal Oaks Dental

“ The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding. ”

Dr. Monique Nadeau

Farmington Village Dental

“ I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News. ”

Dr. Alex Giannini, CSO

Aligned Dental Partners

“ The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars! ”

Dr. Nathan Kennedy

Smile Solutions

“ I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended! ”

Dr. Steve Sokolovskiy

Batavia Family Dental

“ We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News. ”

Dr. Yelena Obholz

Aesthetic & Family Dentistry of Washington

“ Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice. ”

Kelly Schwartz

Schwartz Consulting Group

“ As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice. ”

Lisa Philp

CVO, Transitions Group North America

“ We love working with Carrie at patient NEWS. She is knowledgeable about the dental industry, she keeps us informed, helps us plan, and helps us retain current patients as well as add new patients each month. It has been worth it. ”

Jennifer Simper

Southridge Dental

“ Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice. ”

Dr. Luke Szot & Dr. Joey Woo

Springbank Dental

“ I’ve been working with Patient News for several years. Excellent customer service. Very pleased with their work on our website and marketing. Highly recommend them. ”

Dr. Nadine Cordero

“ We get responses and we love all the call reports showing our patient flow. ”

Dr. Rod Johnson

Total Health Dental

“ I've been sending out neighborhood newsletters in our area for years. Our average production generated from the newsletter is over ten times the cost of the service. I am pleased that my experience with Patient News has been very positive. In today's world, it's unusual to find a company that actually follows through on promises and commitments, but Patient News has delivered. Thank you Patient News! ”

Dr. Mike Malone

“ The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program. ”

Dr. Guy M. Lewis

Texas Center for Cosmetic Dentistry

“ I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice. ”

Dr. Dennis Marangos

“ I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars. ”

Dr. Brian Thompson

Global Strategies

“ If you need an increase in production, I recommend Patient News. ”

Dr. Bradley Broughton

Batesville Dental

“ I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News. ”

Dr. Bill Dorfman

Dr. Bill Dorfman, DDS

“ As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER! ”

Dr. Anthony Stefanou

Connect The Dents

“ Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation. ”

Dr. Alan Fernandes

Brock North Dental

“ Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it! ”

David Raborn

ROI Corporation

Stand Out & Unlock Production Growth for Your Dental Practice or DSO

Find Out How
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Grow Your Practice

Proven processes get results for Solo Dentists, Small Groups, Dental Consultants & DSOs

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Optimize Your Marketing Results

We are exclusively dental and have been for 30 years. Let us guide you through our discovery phase and share how we can help you hit your goals. It is our pleasure to work with successful dentists, consultants, and DSOs.


Marketing Program Design

We know every dental office is unique & can be differentiated. With us, you get flexible, customized digital & direct mail solutions that build awareness & make your practice STAND OUT in your market.


Campaign Management

We take pride in being a trusted and reliable partner for our clients. Your dedicated team loves what they do and will bring your campaigns to life for your brand – with transparent results in Practice ZEBRA.


 Latest News

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By Joanne Bishop 11 Jul, 2024
Determining where to invest your limited marketing budget can be challenging. You want more new patients, but they need to be quality new patients. Should you invest in SEO for the long-game strategy, would direct mail help you stand out more in a cluttered digital world, or should you get into the Google Ads game and compete alongside everyone else? How do you know if Google Ads would work for your practice? There are a few key questions that will help you answer that question. Are patients searching for your services? The simple answer is yes. The search term “dentist near me” is a money-maker. It’s the most widely used search for dentistry – but you do want to complete comprehensive research on the terms that are relevant to your practice and your audience before implementing. But guaranteed, patients are searching for dental services around your practice and you could be catching their eye. If the answer here is a resounding yes for you – schedule a consultation to discuss Google Ads for dentists today. Schedule Now Are competitors taking patients? Have patients come in and had teeth whitening or another service with a different practitioner? Have people mentioned that other dental offices are more prominent in your community? Has your new patient flow declined? Go ahead and search for dentist near me and see who you’re up against and the search terms they’re using. If those are services that you want to be known for, they’re demonstrating that there is opportunity. Do the numbers make sense? On average, a single new dental patient contributes close to $2,000 in first-year production. If you invest $2,000 in Google Ads, achieve a cost per click around $10, and convert three percent, you add six new patients. That equals an added production value of $12,000. The numbers make sense. But do temper your expectations. Dollars spent this month mean patients booked next month and case acceptance beyond that. It also takes time to warm up a campaign and drive a steady flow, so you will want to plan on a consistent long-term campaign. Do you have the capacity to take on more new patients? That may seem like a crazy question, but to be successful at Google Ads you need to have available new patient appointments within a week or so. To be successful at adding new patients, in general, means you need to have appointment availability. Also, check your online scheduler. When is the first new patient appointment showing today? I just went into one of our clients who is struggling to generate new patients, and even though they want more new patients, the first new patient appointment available is a month from now, at 3:00 pm. Ugh. New patients aren’t that patient! Would you have advertised in the Yellow Pages? LOL – I know, it’s a crazy question! But dentists used to advertise heavily in the Yellow Pages. They were one of our biggest competitors for the marketing dollar when we started out—and even up to a dozen years ago. Today, Google is today’s Yellow Pages. It’s where people go to find the services they want in their area. So, if you “probably would have” used YP in the “old days”, then you should be on Google. 😊  Can you invest dollars to test the waters? It goes back to your numbers. To be successful and grow, a dental office needs a steady flow of quality new patients. Successful dental practices can and should invest in new patient marketing. Google Ads really don’t take a huge financial commitment. You can even jump into your own Google Ads account and use their process, but it’s easier to use an expert to manage your campaigns, bids and budgets, optimizations, troubleshooting, and all the daily and monthly tasks to ensure you achieve the results you want. Do we have lots of positive five star Google reviews? Having a good amount of 4.8 – 4.9 star Google reviews makes a difference. And if you’re getting a steady flow of new reviews at a pace of two to three each week, you’re set up for significantly improved success with a Google Ads campaign. Would Google Ads PLUS target direct mail work better? A complete, multi-channel campaign always works to build more awareness and attract new patients to your practice. It makes sure your practice is visible everywhere your patients are. Precisely targeted neighborhood newsletters set you apart, and they also get to patients before search. That means you proactively reach your audience when they’re not even thinking about dentistry. Google Ads catch people at search – direct mail will trigger more people to be interested over just waiting for search patients. Need help? Let us take you step by step through the development of a targeted marketing strategy that will ensure you get the quality new patients you want. Get in touch now!
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