TRUSTED BY 9,000 DENTISTS OVER 30 YEARS
The dental marketing company dentists choose to STAND OUT & GROW
40% more new patients than the industry average. Our dental marketing services combine AI-powered digital & direct mail solutions with real practice data to attract qualified patients and grow production.
Dental Marketing For Dentists & DSOs That Want To STAND OUT
Build Relationships, Get Results
Dental practice marketing only works when it's built around how your specific patients actually learn, search, call, and book. That means mapping where your patients live, layering in their value, and reading your local competition. From there, we determine which channels your audience will respond to. Whether you're running a single private practice or managing marketing across a multi-location group, growth comes from consistent execution across websites, SEO, direct mail, and paid media, not from picking one channel and hoping it carries the rest. Every campaign we build ties back to production data, so you're never guessing which activity actually moved new patients through the door. Our dental marketing agency is committed to helping our dental clients STAND OUT & Grow!
Patient NEWS Dental Marketing gives you real results, responsive support, and a team genuinely invested in your dental practice from day one.
Founder & Co-Owners of Patient NEWS & Practice ZEBRA
- Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier.
- Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier.
- Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier.
- Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier.
- Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier.
- Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier.
Dr. Hazel Glasper
Revive Dental
I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.
Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics
Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.
Dr. Dilip Dudhat
Dudhat Dental Group
I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.
Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry
Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.
Dr. Paul Goodman
Dental Nachos
As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.
Dr. Carlo Biasucci
Elite Practice
Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.
Dr. Kevin Guze
Workwell Dental Group
At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!
Amy Pennino
Pennino Family Dental
We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!
Dr. Emerson Godbolt
Northern Peaks
We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!
Chris McClure
Co-Founder
Aligned Dental Partners
Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.
Dr. Skylor Morton
Morton Dental Group
I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.
Megan Winters
Wincrest Orthodontics
Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!
Dr. Christopher Phelps
Phelps Institute
I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.
Dr. Douglas Pennino
Pennino Family Dentistry
The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.
Dr. Jason Monroe
Village Green
It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.
Dr. Harvey Katz
I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!
Dr. Hiren Patel
Regal Oaks Dental
I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.
Dr. Monique Nadeau
Farmington Village Dental
The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.
Dr. Alex Giannini, CSO
Aligned Dental Partners
I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.
Dr. Nathan Kennedy
Smile Solutions
The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!
Dr. Steve Sokolovskiy
Batavia Family Dental
I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.
Kelly Schwartz
Schwartz Consulting Group
Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.
Lisa Philp
CVO, Transitions Group North America
As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.
Dr. Rod Johnson
Total Health Dental
We get responses and we love all the call reports showing our patient flow.
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.
Dr. Dennis Marangos
I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.
Dr. Brian Thompson
Global Strategies
I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.
Dr. Bradley Broughton
Batesville Dental
If you need an increase in production, I recommend Patient News.
Dr. Bill Dorfman
I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.
Dr. Anthony Stefanou
Connect The Dents
As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!
Dr. Alan Fernandes
Brock North Dental
Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.
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David Raborn
ROI Corporation
Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!
Stop blending in. The dental marketing agency that makes your practice impossible to ignore.
Hear what leading dentists have to say
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Brush Floss & Smile
Dental Marketing For Dentists That Actually Works
Proven Processes. Real Results. For Solo Dentists, Group Clinics, and DSOs.
Exclusively Dental. Deeply Experienced
We work with dentists and DSOs, and no one else. Thirty years of dental-specific knowledge means we understand your patients, your market, and what drives production growth in ways a generalist agency simply cannot.
Built Around Your Practice.
Every dental office competes in a different market. We design customized digital and direct mail marketing systems around your specific patient demographics, local competition, and growth goals.
Real ROI, Not Just Clicks & Calls.
Practice ZEBRA, certified partner of Dentrix, Dentrix Ascend, Eaglesoft, and Open Dental, connects your marketing to production growth and new patients. The clearest picture of ROI in dental marketing.
Latest News
Marketing Insights for Dentists & DSOs
Patient NEWS Dental Marketing FAQs
What dental marketing services does Patient NEWS offer for private practices and multi- location groups?
Our dental marketing services are designed for both independent practice owners and growing dental groups. We provide comprehensive solutions including dental website design, dental SEO, Google Ads management, direct mail, targeted neighborhood newsletters, patient newsletters, social media marketing, reputation management, content creation, automated communications, email and text, analytics tracking, and strategic growth planning. For solo dentists, we focus on strong local visibility and patient acquisition. For DSOs and multi-location practices, we build scalable marketing systems that protect brand consistency while driving measurable growth across every market.
How do dental marketing services help increase new patient numbers?
Effective dental marketing services combine unique customization per location with demographic and market analysis for data-driven systems for local SEO, targeted paid advertising, optimized websites, precisely targeted new patient acquisition campaigns, and conversion-focused messaging to attract qualified patients who may not even be aware they need or want treatment, to those actively searching for care. Instead of relying on referrals alone, your practice shows up where patients are both in the neighborhood and online, in homes, Google search, Google Maps, and social platforms. When those channels are aligned with strategic messaging and clear calls to action, practices see consistent increases in calls, appointment requests, and high-value treatment cases.
What makes dental marketing services different for dentists compared to other industries?
Dental marketing services require deep industry expertise. Patient behavior, insurance dynamics, compliance considerations, seasonality, and local competition all impact strategy. Marketing a dental practice is not the same as marketing retail or hospitality. It requires an understanding of ad guidelines, treatment mix, lifetime patient value, case acceptance psychology, and geographic targeting. Specialized dental marketing ensures your strategy supports both patient acquisition and long-term retention - not just website traffic.
How long does it take to see results from professional dental marketing services?
The timeline depends on the practice situation, competitive levels, and mix of strategies. Paid dental advertising can generate leads within weeks. Search engine optimization and organic visibility typically show meaningful traction within three to six months. Brand awareness, authority and reputation growth compounds over time. Sustainable dental marketing services should feature systems that focus on building long-term equity rather than short bursts of activity, so your growth becomes predictable instead of seasonal or reactive.
Are dental marketing services worth it for established practices that already have steady patients?
Absolutely. Naturally occurring attrition will eat away at roughly 20% of an active patient base annually, and then competitive elements, insurance changes, and complacency can increase that amount to 40%. Established practices will plateau and even begin to decline without dental marketing services that protect market share and prevent stagnation. Competitors are investing in SEO, paid ads, direct mail, and aggressive branding. Without proactive marketing, patient flow can quietly decline over time. Strategic marketing strengthens your visibility, improves online reviews, increases higher-value procedures, and positions your practice as the clear leader in your community.
How do dental marketing services support multi-location and DSO growth strategies?
For group practices and DSOs, dental marketing services must balance brand goals and budgets with local customization. Each location will require a different approach, different brand, different team, different market, different patients. This requires a unique combination of strategies designed to optimize local search presence for each affiliate. Ala carte, flexible, scalable systems, centralized reporting, including practice, regional, and enterprise dashboards in Practice ZEBRA, allow leadership teams to measure ROI across markets, identify opportunities for growth, and make informed decisions for growth.
How do you measure the success of dental marketing services?
Successful dental marketing services are measured by meaningful growth metrics. With our advanced attribution, results are as clear as black and white. We track new patients by phone, email, and address so practices can follow the patient journey, and see exact production results by campaign. Calls, forms, conversions, impressions, clicks, CPC, CTR, CPA, keywords, new patient leads, traffic, search rankings, website conversions, review growth, new patients, visits, production tied to marketing channels – hundreds of metrics to support client success. Clear reporting allows practice owners and executive teams to see exactly how marketing investment translates into revenue growth and long-term brand strength. That’s what you should expect from professional dental marketing services.
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