Feel like no one can tell your
dental practice is different?

Our marketing solutions help Dentists & DSOs stand out & maximize production

One stand-out zebra with red, black, white, and grey stripes in a herd of regular zebras

Hear what leading dentists have to say

Patient NEWS testimonial video featuring Dr. Hazel Glasper of Revive Dental


Patient NEWS testimonial video featuring Dr. Michael Rodriguez of Ocean Dental Studio


Patient NEWS testimonial video featuring Dr. Jason Monroe of Village Green Dental


Patient NEWS testimonial video featuring Dr. Shana Friedman of Brush, Floss & Smile



Aylmer Family Dental


Premier Dental Center

Practice ZEBRA®

Marketing software that helps dental teams maximize production & ROI

Results In Black & White

Practice ZEBRA is an all-in-one Cloud-based dental software platform that supports every stage of the patient journey.

The Patient Journey
Dental Marketing Company

The Patient Journey

Practice Action Steps

Practice Awareness
Dental Marketing Agency

Consumers need to know you’re there

  • Practice Identity
  • Direct Mail
  • Paid Google/Facebook
  • Adwords/SEO/Community Events
  • Neighborhood Newsletters & Postcards
  • Word-Of-Mouth
Dental Marketing Agency
Patient Research
Dental Marketing Agency

Make it easy for patients to find what they need

  • Up-To-Date Website
  • Positive Reviews & Reputation Management
  • Directory Listings
  • Remarketing/Display Advertising
  • Blogs/Content
  • Social Media
Dental Marketing Agency
Buying Decision
& Conversion
Dental Marketing Agency

One chance to WOW your new patient

  • Call Tracking & Recording
  • Call Scoring & Analytics
  • Telephone Training
  • Website Tracking & Conversion Pages
  • New-Patient Scheduling Blocks
  • New-Patient Brochures
Dental Marketing Agency
Patient Experience
Dental Marketing Agency

Consumers want superior service

  • Patient Newsletters
  • Electronic Communications
  • Email Newsletters
  • Referral Campaigns
  • Reactivation Campaigns
  • Scheduling
  • Patient Loyalty Campaigns
Dental Marketing Agency
& Practice Growth
Dental Marketing Agency

Patients become loyal advocates
and practice growth drivers

  • Friend & Family Referrals
  • More Positive Online Reviews
  • Event Promotions
  • Community Involvement
  • Patient Surveys
Dentists Advertising Agency

What our dental marketing company will do for you


The PNpZ Process

4 proven steps to help dental offices stand out and grow.


You’ll begin with a discovery session, full practice assessment, market research, demographic analysis, online and competitor analysis to better understand your situation, target audience in order to strategically plan campaigns for success.


You’ll be assigned a dedicated team of experts who will use all assessment analytics and information to make informed decisions, create relevant marketing messaging that will resonate with your audience, implement team training and set your practice up for success.


With practice intelligence, established benchmarks, call scoring and practiceZEBRA your account team will help you review the results information you need to find opportunities, take action and grow production.


Informed coaching, fact based feedback and continuous KPI analysis will help you and your team improve practice efficiencies and generate loyal patients that return and refer. Distinguish your practice and achieve your goals with patientNews and practiceZEBRA.

Your Questions Answered

Open FAQs To Read Frequently Asked Questions About Patient NEWS Dental Marketing & Technology

or better yet, call us at
888-377-2404 & talk to a real person!


In general, what do clients say about your dental marketing company?

Our valued clients will say, “they’re a great company.” Clients feel like an equal partner and that we provide superior customer service. They are always impressed with the quality of the content that goes into their direct mail for dentists, dental newsletters, dental websites, paid media campaigns, and patient retention programs, and other communication materials. And they love being able to monitor all aspects of their practice and see their true marketing ROI with the technology that’s packed into Practice ZEBRA!

One classic line from Dr. Michael Rodriguez is that Practice ZEBRA is like an x-ray for your practice. We love our clients! We have fun working together, we form a bond, and you’ll see that in our reviews and case studies. Clients repeatedly say that patients show up with newsletters in hand, that the content on their website has helped their patients make educated decisions for themselves and their families, and that our dental marketing solutions have helped them increase production consistently.

We would love to welcome you to our dental marketing company. Please take advantage of a FREE consultation today!

What type of experience should I expect from your dental marketing agency?

One that you’ll never forget, of course! And for all the right reasons. We’ll get to know you, your business, your practice(s), and your goals. We’ll be real with you. We’ll cheer you on as you reach new milestones that you’ll see with black and white clarity in Practice ZEBRA. We’ll recommend adjustments to your marketing campaigns when necessary and offer support to your team to convert more new patients (that includes Phone Power training!). We’re accessible and readily available in terms of support and customer service. We’ll promptly answer your questions and address your concerns. We’ll help you overcome roadblocks you might be facing when it comes to managing your practice or group. Our dental marketing agency does all this – while recommending effective dental marketing solutions – because we want to see you hit your goals just as much as you do!

What is the Patient Journey and why is it important to dentists for dental marketing?

It’s the experience your patients have with your practice at every touch point (Awareness, Research, Consideration, Buying Decision, Active Patient Experience, and Advocacy). The goals you have in mind for your dental office or group will inform your communication strategy through these phases. Equal weighting or more focused at various phases. As a dental marketing agency, we can assist you with patient communication strategies at each touchpoint. Review our infographic and talk to one of our Marketing Consultants about the areas in your practice where you’d like to improve your patient touchpoints, add more value or improve results. As a tenured dental marketing company, we truly have focused on helping you enhance your patient journey at every phase to support your goals for a more secure and profitable practice.

What do Zebras have to do with a dental marketing company?

We love to have fun at Patient NEWS! We started by showing a group of zebras with one “stand-out” in full color because that represents our mission and service promise – and that’s to help your dental practice, or group of practices, stand out & grow. That image demonstrate that is is our goal to help differentiate you from dental competitors. Our high-quality products, like dental newsletters, dental websites, patient newsletters, social marketing, all with superior educational content, truly set dental offices apart. When our dental marketing agency was branding our dental software platform, it was just natural to call it Practice ZEBRA as an extension of our brand. And unlike our stand-out dental marketing zebras, Practice ZEBRA gives you your results with black & white clarity. And fun fact. Did you know group of Zebra’s is called a dazzle? Our dental marketing company wants to make you dazzle for your patients and community. 😊 Schedule a free consultation today!

Why should I choose your dental marketing company?

Since 1993, our dental marketing company has helped more than 7,000 dentists across North America gain and retain more dental patients, increase production and profits, and differentiate their practice from the competition. Exclusively serving the dental industry, our print and digital solutions work because we do in-depth research on your practice or group of practices, the competitive landscape in each location, and determine the ideal target audience. This all happens before you invest a dollar into a dental marketing campaign. Our dental marketing agency will get to know you and your practice(s), and clearly understand your goals, both short and long-term. At Patient NEWS, we’re all about providing an exceptional customer experience. “They’re a great dental marketing company” is often said by both past and present dentist clients.
And in recent years, our dental marketing agency invested significantly in technology development with the introduction of Practice ZEBRA. It’s the only real-time dental software platform that shows you the results of your marketing campaigns down to the penny patients spend and provides business intelligence, call conversion technology, and marketing automation, with practice, regional, and enterprise views. Practice ZEBRA, from our dental marketing agency, kicks butt!

What are things I should look for if I want the best dental marketing company?

When thinking about which dental marketing agency to partner with, there are few things to keep in mind. First, tenure. How long have they served the dental marketing community? Are they exclusively dental? Have they won awards for dental marketing content, outstanding service, and corporate culture? Do they have case studies, client videos, and positive reviews? If you don’t want to have to go to multiple providers for your dental marketing multi-channel strategy, see if they are a true full-suite agency. That means all your needs – from direct mail for dentists to dental websites and digital marketing to practice and marketing intelligence – can be met in one place.

Top-notch customer service is just as important as the quality of products available. The team you work with should genuinely care about your success, be accessible to you, be friendly, attentive to your needs, and knowledgeable about the products and services you’re using. You deserve a stand-out experience from start to finish!

And finally, regular reporting is crucial. It’s imperative to know how your dental marketing campaigns are performing (more than click reporting), so you can make any necessary changes at your office to convert more of the leads you’re getting. The best dental marketing company will help you make informed business and marketing decisions for the success and profitability of your dental practice. Patient NEWS is the best dental marketing company you could choose. We promise! Give us a call. We’ll show you our proven processes, you can meet our people, and see for yourself!

What should I do if I feel overwhelmed with all the dental marketing options to choose from?

It can be overwhelming! That’s OK! You need a dental marketing company that is available to you in terms of support like this, one that sincerely listens to you and what you want for your dental practice, and who doesn’t overwhelm you with technical jargon and mixed messages. You’ll know when you’ve teamed up with experts who care.

At Patient NEWS, our start-up process is straightforward. We start with a discovery session to understand you and your current situation. We complete a full area analysis for you (free), and then we go through a solutions presentation to discuss where you’re at and which solutions would help you get where you want to go. We do all that with zero obligation by you. That’s what a great dental marketing company does.

Beyond that, you can trust in our proven processes that provide you with access to top-of-the-line technology to ensure your dental marketing campaigns get off to a smooth start and the results are measurable. Plus, when you choose a dental marketing agency with many years of experience working with thousands of dentists and dental groups just like you, you’ll know a team of professionals is working for you. They include marketing consultants, project managers, writers, graphic designers, tech experts, and passionate Account Success Managers. We make it easy, keep your campaigns on target, on time and on budget – leaving you more time to focus on what you enjoy: your business, your practice(s), your team(s), and your patients.

What’s the difference between a dental marketing agency and a dental website provider?

A dental marketing agency will help you grow your practice or DSO & group of practices. A dental marketing agency considers your current overall situation from area demographics and competition to business intelligence, market share, and practice trends. A dental marketing agency won’t move forward with a marketing strategy recommendation until these benchmarks are reviewed and the goals clearly defined so that they can help the dental office make the right choice for their practice.

A dental website provider will sell you a website and some paid online advertising. A dental marketing agency, once informed of the overall practice situation and goals, will recommend solutions that may or may not include a dental website. A dental marketing agency will focus on helping you achieve your goals. You’re never on your own, and you receive constant support along the way. A website provider is not likely to be able to offer everything you should have to run a successful website campaign. Be sure to do your research and select a reliable provider that offers excellent customer service. We’d like that to be Patient NEWS. Start with a free consultation today!