About Us | Patient News, Your Dental Marketing Partner.

Trusted Dental Marketing Team

About Us

The Patient News staff of dental marketers

24+ Years  •  7000 Dentists

Patient News is the only dental marketing company that truly connects you with your target market and provides ALL the data and support you need for continuous business improvement. 

Trusted dental marketing partner of thousands of dentists like you, and known for our top-quality dental patient newsletters, our strategic analytical approach to attracting new dental patients will distinguish your practice from competitors and improve your overall marketing results. Not only will you experience better marketing effectiveness, we guarantee your satisfaction with quality and service. 


STAND OUT & grow with Patient News.


Our History

PNP’s CEO Wayne Lavery was the marketing manager for Health First Doctors Offices, the largest group of corporately run medical facilities in Canada. There, Wayne introduced a number of marketing solutions, including patient newsletters, identifying a niche market opportunity. After an exhaustive competitive review, Patient News was established and we produced and mailed our first patient newsletter for Dr. Paul Piccinnini (dentist to the Toronto Argonauts) in 1993.

Meet the team behind Patient News. CEO Wayne Lavery, President Karen Galley, VP Joanne Bishop

The same year Wayne and Karen Galley, co-owner and President, moved to Haliburton where the Patient News headquarters is located today. Karen’s background in sales and business management drove the development of our excellent customer servicing guidelines, unique business management strategies, and core cultural decisions earning Patient News an early reputation as a great company to work with. Together they developed a team of dedicated and talented marketers, with a special and unique corporate culture.

From the start we had our eye on product development and excellence in innovation and quality. Our patient newsletter core product quickly grew to direct mailnew patient newsletters, practice brochures, referral cards, patient surveys, and innovative solutions like our unbelievable market research and our amazing Marketing Performance Dashboard. Everything we do at Patient News is driven by our commitment to helping our clients build and strengthen their patient relationships. We make sure they STAND OUT in their practice communities. With a dedicated focus on quality, customization, and flexibility, Patient News quickly earned the reputation as the best provider in the industry.

We have a pretty cool story. As we approached the millennium year (that was way back in 2000 when everyone thought our computer systems worldwide would explode), we determined that we had a product that would be extremely competitive in the US. Karen, along with Joanne Bishop (VP), led the launch in February 2000 at the Chicago Midwinter Meeting. The tremendous welcome we had from our initial US clients lead to expansion across the country. Subsequently Patient News became the largest provider of customized newsletters in North America.

Our core purpose is to build and strengthen our clients’ patient relationships and our core values guide our business decisions to this day. They include innovation and product quality, excellence in customer serviceour corporate culture, commitment to the environment, a fun and creative working environment, and support of our community.

Our commitment to innovation and quality has driven our product development team to continuously apply best practices. Detailed research, experience, and market analysis have expanded our dental marketing solution line up which now includes industry-leading research-based direct mail, digital, and social programs. Our dental marketing solutions are driven by our commitment to improving our clients' marketing and practice results and growth. 

Patient News has been the recipient of many awards including being named a Top 100 Employer for four consecutive years – as compared to more than 70,000 companies across the country. Patient News has received multiple awards for graphic design, direct marketing, and our environmental efforts. Our clients give us an NPS (Net Promoter Score) level of 86, putting us in the same company for service as Zappos and Amazon.

You can trust Patient News to help you build and strengthen your patient relationships. 


Dr. Sam J. Nechamkin

Finding Patient News was like a dream come true. I love the idea of giving them a call and having it “done.” The phone rings off the hook all month long and the fact that the results are trackable is icing on the cake!
– John Geren, Marketing Director, Dr. Sam's Premier Dentistry

- Dr. Sam J. Nechamkin, Dr. Sam's Premier Dentistry



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