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A picture is worth a thousand words

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No cookie-cutter here. Every website we create is written and designed with unique content and custom branding. We go through rigorous duplicity checks to ensure Google puts your website first – including coordinating your photo shoot to elevate your brand, build trust, and boost conversions!


Please don’t dread updating your website. We make it all easy and convenient! It won’t disrupt your processes, it won’t create work for your team, and it will improve results!


Do you know who originally said the very common phrase, “A picture is worth a thousand words”? It’s primarily attributed to Freddy Barnard, who wrote about images in advertising in 1921! Others are credited with the sentiment, including da Vinci, who said, “A painter can depict something in an instant, while a poet would be overwhelmed before they could describe it in words.” No matter who coined the adage, the fact is that humans process visuals 60,000 times faster than text – and images impact emotions quicker and more powerfully than words.


Don’t dread changing your website. A modern, high-converting website with your own imagery will improve results and positively impact all your dental marketing campaigns. Plus, we make setup a breeze and include custom photos that will engage patients. Let us take care of it all for you!


Schedule a consultation to find out more! 

 

Build Trust

Perception of competence significantly and positively influences patient decision-making. Did you know that beyond the landing page of your website, the next most important page for a dental clinic is the About page? From a branding perspective, having up-to-date images and content when introducing yourself and your team is critical. Potential patients want to see their potential dentist and team and get a genuine feel for what the practice will be like.


Create Emotional Connections

Positive, fresh, and current photos of you and your team will help build a warm connection with your visitors, triggering positive emotions and building trust with the potential patients checking you out online. Great pics help people feel more connected when they see your authentic self, which makes them more likely to choose to do business with you.


You don’t have to face any hassle trying to find and book a professional photographer, prepare for the shoot, figure out what type of images to capture, how to pose, or what to say. This will all be taken care of by the team at Patient NEWS!


Get professional photography and video solutions with your website design and update. Schedule a consultation, and our team will run a complete online audit at no cost to you. You can also find out how we create like audiences based on your best patients to better customize and target your campaigns. This is all free as part of our consultation process.


Find out more with a quick consultation


Resonate with patients.  With our professional system locked down, you can rest assured that your high-end photography session will yield great results and build an authoritative, accurate, true, and trustworthy brand image.


Cohesive branding.  By scheduling a professional session, we’ll be able to create a cohesive presentation of all doctor and team photos, plus interior and exterior shots of the practice to show patients the great experience they will have when they choose your practice.


Show who you are.  Updated, professional photos and videos will demonstrate to prospective patients what you’re like, the personality of the practice, and help form a trusted bond before they step into your office.


Repurpose across all marketing.  Once you have new imagery, it can be repurposed and used across all marketing campaigns, social media, direct mail, Google profile, Meta ads, local news outlets, etc. This will help build and enhance practice brand consistency and recognition.


Encourage action and boost conversions.  High-quality visuals are 43% more effective!


With your new, high-converting website, users are more likely to take action. Our sites are fast, secure, video-enabled, accessible, SEO-optimized, and feature a mobile-first design. They also include social posts, unlimited call scoring, an analytics dashboard, online forms, and much more! Plus, our SEO programs deliver results. And with our amazing Account Managers at your side, you’ll never have to use a ticket system again!


With Patient NEWS, it’s EASY (as easy as saying yes) to get a beautiful, high-converting website!


Find out more by scheduling a free consultation meeting to see how you can benefit from a high-converting website from Patient NEWS. Our awesome team would love to help you get there!


Call your Account Manager today to find out more, or
schedule a call here!

Joanne Bishop

Joanne Bishop

As Senior Vice President, Joanne has 25+ years of dental marketing and business development experience. She holds a Degree in Marketing Management/Strategic Marketing from York University and Advertising from Centennial College. She’s fired up about Patient NEWS and all the ways we can help dentists, DSOs and their teams STAND OUT & Grow!

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