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When it comes to dental marketing, we’ve seen it all in our 30+ years of working exclusively with dentists. Check out today’s article for 25+ best dental marketing strategies for 2025 to help you grow your clinic, increase awareness and visibility, and make 2025 your most triumphant year yet! Schedule a free consultation The best growth marketing strategies for dentists are data-driven, consistent, and highly focused on local marketing. A successful multichannel strategy includes the best tactics to acquire and retain quality patients, expands your practice, and increases production in both digital and traditional marketing. No dental marketing strategy will have a 100% response, but every campaign can be optimized to improve results. In no particular order … 1. Examine your current website . User experience should align with practice goals. Want more new patients? Conversion needs to be easy, with quick access to contact information via multiple methods, which improves the experience. 2. Like audiences. When launching any new patient acquisition program, use analytics to create like audiences to geofence and precisely target those primed to respond. 3. Competitors. Understand the level of competition you’re facing and level up your investment in staying visible in market and top of mind in search. 4. New photography. We’re all guilty of leaving that picture up from five years ago. We looked pretty good, but fresh, current photography in your materials will give your brand an up-to-date feel and appeal. 5. Encourage reviews . Reviews are a key factor in building trust. Patients read reviews. Thoughtfully manage reviews with positive responses to every review. Consumers appreciate it when a business responds. Never engage or be defensive in negative feedback; instead, politely redirect those back to the practice. That’s your opportunity to show professionalism, honesty, and integrity. 6. Promote reviews on Facebook. The importance of reviews can’t be overstated for dental clinics. Social proof shows patients the quality of care they can expect from your practice. Create a standard template and cut and paste the actual review to use as a post. This adds valuable information that patients want to see to your feed. 7. Local SEO. Almost half of all searches have local intent. Your website and relevant keywords should be fully optimized, all listings accurate, and your Google profile connected. 8. Google Business Profile. Optimize your profile with relevant keywords and consistently add service posts linking back to your website for brand consistency and authority. Keep your information updated – especially contact information. 9. Build your social media presence. These are free opportunities for your practice to increase brand awareness and stay connected with existing and potential patients. Have fun sharing what your practice is all about, and get some ♥ ! 10. Digital ads. To truly stand out online, digital and retargeting ads can help get you to the top of search for your relevant keywords while building your SEO foundation. They also help ensure you reach potential patients at the right time. 11. Google Ads. Thousands of consumer search studies prove that more than 90% of people choose results that are featured on the first page of SERPs. Get fast, transparent results and accelerate your website traffic through highly targeted campaigns for your ideal demographic. 12. META (Facebook/Instagram) Ads. Unlike Google Ads, which catch people while they’re searching, META campaigns build top-of-funnel awareness by getting into people’s feeds. You’ll want a comprehensive awareness campaign that includes authority-building, lead generation, and conversion elements and optimizations. 13. Direct mail. No other marketing tactic will build more awareness for your practice in your target area – when done well. This is not a hit-and-miss campaign. Dentists who mail consistently to their target audience, month over month, while their practice intends to stay in its current location, reap the best rewards. 14. Stay with the plan. Remember: People may overlook or ignore marketing messages for various reasons. Some may not be in the market for a new dentist at the moment, some may miss a message or be unable to differentiate from other dentists, and some may be busy with other priorities but keeping your name back of mind for the future. Others may simply need education! It’s like brushing and flossing to keep teeth and gums healthy. Flossing every once in a while – or for a couple of days in a row – and expecting great results will not work. Stick with the plan. 15. Track and score inbound calls. Critical to maximize results from your new patient marketing campaigns. Not only does this help track campaign activity, but more importantly, it reveals the percentage of inbound calls that are answered live and what percentage move on to an appointment for the practice. This informs decision-making around staff training, job assignments, business decisions, and operations. Top tip: Just answer more inbound calls live, and you will onboard more new patients … regardless of source! 16. Email marketing. This is a very powerful tool, especially when you can automate an ongoing series of touchpoints. These keep your name top of mind with active patients and leads. 17. Retention campaigns. Nothing loses a patient more than perceived indifference. Invest a small portion of your budget in activities outside of transactions or emails. A quarterly mailed patient newsletter that hits homes has a significant impact on retention and referrals, and keeps patients connected to your practice in a way that many clinics simply don’t. Important statistics: Just 40% of working adults visited a dentist last year. 25% of patients are in “danger status” with no visit in over nine months. 75% of working adults PLAN to visit a dentist in the coming year. How will you capture some of the 75% planning to see a dentist? Schedule a free consultation 18. Loyalty programs that reward patients for commitment. This improves engagement and satisfaction. Every practice loses 20% of its patients annually due to naturally occurring attrition. Subscription models, contests, VIP gifts, referral games, and events are all worth consideration. That patient newsletter is a loyalty play, too, helping promote referral programs, membership opportunities, elective services, and more. 19. Reactivations matter. As noted above, on average, a dental practice hasn’t seen around 25% of their patients in over nine months. What happens when your reminder system peters out? Most patients just fall off the radar. Reactivate lapsing and inactive patients with a dedicated win-back campaign. These people know and (hopefully) love you and your team! 20. Become a local sponsor. Or focus volunteer efforts on one major cause that the practice can get behind to build community awareness and engagement. 21. Encourage word-of-mouth referrals. Outstanding customer service will always hit the mark, so don’t forget to ask every patient if there is anyone else in their household who needs an appointment. Make it easy for them to get one! If allowable in your area, offer referral incentives and contests. 22. Use attractive promotions . Don’t discount the discount! Most consumers want a quality dental experience, and new patient value proves that offering initial discounts, free consultations, bonus items, etc., to initiate that first visit does not impact the revenue contribution to the practice. In 2025, the average new patient will spend $2,000 versus $1,000 from an active patient, plus the referrals of other friends and family members. 23. If available in your area, invest in a membership program. These prove especially effective for practices working to reduce insurance participation, and they give front-office team members a way to convert patients looking for an in-network provider. Often, the annual membership to your practice will be less expensive than insurance coverage with more benefits to the patient. Patients and prospective patients should be consistently educated on this offer. 24. Train your office team on call conversion. The average practice misses 25% of new patient inbound calls and converts around 50% of those answered. The team answering the telephone needs to be “on” for all calls. Their job as the practice’s representative is to WOW all new patients and wipe out their need or desire to interview other competitive practices. To a new patient caller, your front-line team IS your practice. Clarity and enthusiasm give motivation to the call handler and others. It’s not always easy; it’s a skill, and it’s critical for marketing success. 25. Say thank you. As a company that has scored almost three million dental patient calls, it’s incredible how seldom call handlers thank the patient for calling or booking an appointment. Say thank you on the phone, in texts, in emails, and in person. Gratitude research has found that not only does saying thank you feel good to the giver, but it also helps build trust and closer bonds. 26. Bonus tip! Pay for the right advertising and stick with the plan. We look at strategies on an annual basis because it takes work and effort to increase practice visibility and gain the attention of very busy consumers in competitive markets. It takes time to coach teams to answer and convert calls, as well as establish practice authority with prospective patients … but repetition builds recognition and results. For a marketing plan to be successful, it needs to get your practice in front of your target audience – consistently. Of course, you want to ensure individual campaigns are performing so you can make educated decisions about future ad spend, but don’t be too quick to cut when trajectories look good. Tracking and attribution are difficult for all businesses, and this is only going to get more challenging as we move into 2025. A prospective patient receives direct mail, visits your website, drives by your location, talks to a friend, gets more direct mail, sees an ad in their social feed, and then calls from your billboard. Which touch gets attribution? First touch or last? It’s hard to say, but follow the patient journey and consider that if you’ve added one new initiative to your marketing campaign, and “coincidentally,” new patients increase…. 27. Bonus tip #2! Start your year off right with a complete market share, competitor, and demographic analysis. You can get your own 24-page detailed report from the team at Patient NEWS at no cost to you – a $795 value! Book a time to speak with one of our experts today and find out more. Schedule a free consultation