Dental website services from Patient NEWS:


  • Secure, modern, & FAST
  • Killer local SEO (Search Engine Optimization) strategies just for dentists
  • Social marketing, reviews & reputation management
  • Interactive patient forms
  • Paid media (PPC) campaigns

Get The Fastest Dental Website In The Industry!

…And a 100% white-hat SEO strategy to help you rank higher on search engines


Elevate your dental practice or group of practices, be more visible, and grow production with a stand out dental website from Patient NEWS.


Are your phones lighting up because of your dental website? Is it converting lots of new patients? Does the design still reflect your brand? Do you like the service you’re getting from your current provider?


If you’re not getting the results you want, our dental website design and unique SEO packages will help you achieve your goals. And you’ll love our great service!

“I can’t say enough positive things about Patient NEWS. They helped guide our office with a website/rebrand … always quick to respond and so helpful. Absolutely recommend their team for your website/office needs!”
– Tracy Griffith, Dr. Roger Humphreys

WebLift™


  • Fast, professional, results-driven dental websites!
  • optimized custom content about you, your team & your practice
  • turbo technology for speed which Google likes to rank, and visitors love the experience
  • digital new-patient forms & updated screening forms
  • online appointment requester giving you complete control over your schedule
  • social media content, posting & a system for your team to follow
  • top service articles, with HD patient education explainer videos to promote your services
  • integrated video & motion on landing pages to catch patient attention
  • reputation with reviews displayed on a dedicated page to increase SEO
  • secure hosting, SSL secure & responsive on ALL devices
  • digital analytics & campaign results attribution reporting
  • call tracking, recording & CALL SCORING with INSTANT alerts for missed and lost-opportunity calls with call coaching to support your team to help you convert more new patients
  • dedicated project managers, account managers & digital experts to manage campaigns and conduct strategic reviews with you


“My website looks fantastic!” – Dr. Craig Etts

New patients will do their research & look you up online

When a prospective dental patient has a need – you want to be the dentist they choose!


Today, dental patients are more discerning than ever. They want to make the right choice when it comes to selecting a dentist who will care for their smiles and those of their family. While direct mail is the only way to reach 100% of your target market (and is often the biggest driver of new patients to a dental practice), online search comes from many triggers, so when patients look online for more information, you want your practice to be found and to look great.


With Patient NEWS, you can complement your awesome WebLift website with direct mail, reviews, and one our distinct (SEO) packages to boost your online presence. Using indepth market area demographic and competitive analysis, we’ll help you with the best overall dental marketing campaign to help your practice achieve your goals.

LOCATION-DRIVEN 100% WHITE-HAT SEO PACKAGES


  1. WebLift Booster – for local areas with lower competition. With focused keywords and effective links, you’ll optimize search and get more traffic.

  2. WebLift Pro – for mid-competition areas. Level up with local marketing strategies, increased link building, and custom content edits based on SEO needs.

  3. WebLift Power – for high-competition areas. Build domain authority and rank above your competitors with an aggressive SEO content strategy including press releases, videos & YouTube submissions, citations/directory links, guest blogs, Google My Business posts, & more.

Your Patient NEWS marketing consultant will provide you with the metrics for your area so you know exactly which package will work for your practice.

As part of the patient journey, for example, if someone is looking for a new dentist, if they’ve relocated to your area, they will go online and search “dentist near me” (or a similar phrase). And if your practice is actively targeting new patients with dental brochures or newsletters, they’ll also seek out more information online.

It’s critical to BE THERE & make a great first impression when they find you!

With WebLift, you’ll have a modern, responsive dental website design that is FAST. Speed is important because Google ranks fast sites, and patients will love how easy it is to interact with your site.


We are also EXCLUSIVE to dentists. The dental content we write for your site will elevate your practice, reflect your professionalism, and communicate why your practice is unique.


And these aren’t just beautiful dental website designs. The team at Patient NEWS has invested significantly in research and studies of online behavior. All of our dental marketing solutions have been pressure-tested with consumer neuroscience research and analysis to understand exactly how consumers view content – where their eyes – move to ensure that your dental website is set up in the most precise way to increase patient conversions. Patients will act on how they feel when they view your content. We present your voice, your brand and your philosophies and services in a way that engages patients and increases response.


With WebLift, you will... Be noticed. Be relevant. Be contacted!


Using the latest research and technology, we’ve assembled a digital product that shines the spotlight on your greatest attributes and motivates visitors to pick up the phone and call your practice.

Listen to what the team at Aylmer Family Dental has to say about Patient NEWS, Practice ZEBRA & WebLift!

A picture of a woman with five stars on it.

Patients expect responsive,
fast-loading dental websites

Boost your patient acquisition with a lightning-fast sight for a great patient experience. If you’re like most people, you’ve probably experienced the pain of slow website load times and pages that don’t adapt to the device you’re on. Research shows that dental patients are five times more likely to bounce off the site and move on to a competitor when this happens. With WebLift, we optimize page speeds, and using our turbo technology, make sure your website is lightning fast and looks great on desktop, mobile, and tablet. 70% of dental search is via mobile, so speed is a must-have! In speed tests against 6 top competitors, WebLift websites BEAT them ALL for both desktop AND mobile!

Enhance your dental practice’s existing content


Elevate your reputation with great educational content that appeals to the female head of household who makes over 85% of all dental buying decisions. With our dental website design, we can leverage any existing content and photos you love and create new, fresh content that reflects your current brand image. Think of it as taking your dental practice’s best features and amplifying them. What’s not to like about that?

A website isn’t complete without an optimization strategy

Whether you run a solo practice or manage a group with multiple locations, taking a holistic approach to search engine optimization (SEO) is a key step for any local business. Great SEO helps dental offices compete in their area, show up for targeted audiences, and attract and convert new patients. Great SEO includes the coordination of on-page and off-page content, using best-practices, in a way that sends the right signals to Google and other search engines.

With the fast-paced, ever-changing algorithms hitting regularly, SEO is a worry for many dentists. We can help with our 100% white-hat program based on competitive levels and practice goals.

 

We work to elevate your authority and that means more new patients will find your website through searches. If Google doesn’t deem your website relevant because it is missing key elements, it will be impossible to rank on page one. There’s a science to it, just like there’s a science to your dental website design.

Our content packages include:

  • Competitive review and market area analysis
  • Dental marketing expert keyword analysis for best organic traffic results
  • Local link-building strategy to build your rankings and domain authority
  • Structured data, new tags, descriptions, and content for increased traffic
  • Off-page optimization and listings
  • On & off-page content tailored for SEO success and search engine rankings.

At Patient NEWS, we’re passionate about your practice’s digital success. Contact us today for a full evaluation of your current online presence. There’s absolutely no obligation!

WebLift dental website design & SEO including WebLift Booster, WebLift Pro or WebLift Power will help your practice:

  • Strengthen your brand
  • Attract more patients
  • Generate more new-patient calls
  • Elevate your authority
  • Improve practice productivity (easy & secure online intake forms)
  • Increase revenue.

Results Reporting & Analytics

Your WebLift package includes call tracking, recording, and scoring with results presented in Practice ZEBRA. With Practice ZEBRA dental software, you get much more than call intel, you’ll know how your website and practice is performing through the live dashboard and weekly reporting – including website results from phone and form tracking – right down to the penny patients spend in production.

With your dedicated WebLift tracking AND SCORING line, you’ll get instant alerts through ZEBRA’s AI the second a quality new patient hangs up without scheduling. You’ll be able to monitor and listen your own calls with call tracking and recording (but who has time), so call scoring by our expert, trained team will provide you with easy to monitor metrics to support your team, as well as providing the essential new dental patient call training to help your practice overcome the biggest new-patient objections. And, of course, ZEBRA Enterprise provides roll-up data for effective group practice management!

Reviews account for over 15% of how Google ranks, and responding to reviews improves SEO! We support your WebLift campaign with Review Booster. This best-in-class solution (better than most because it includes quality patient education and directs not-so-great feedback to you instead of review sites) will increase reviews and allows you to easily respond to reviews in one dashboard. Users gain an average of 3X reviews after launch.


And with Google Analytics connected to Practice ZEBRA, you won’t have to go searching through multiple platforms. All of your reporting is in one convenient dashboard with 24/7 access.

Your Questions Answered

Open FAQs To Read Frequently Asked Questions about dental websites & our SEO Content Packs!

Or better yet, call us at 888-377-2404 & talk to a real person!

  • What is WebLift™ and how does it work?

    WebLift is a complete dental presence solution that helps dentists, dental teams, and groups launch, improve, and manage their online presence. We’ll begin with a complete analysis of your market area, online and offline, identify your ideal patients, complete a creative interview to understand exactly what you want from your dental website design and dental marketing plan, we’ll know what you want to keep from your previous website and what you want to be updated and improved. We then go through a swift draft process using an easy online portal that tracks your changes or requests, and once approved, your WebLift is pushed live. This usually happens within 20-30 days. Your WebLift includes review widgets, customized digitized patient forms, listing management, social marketing, and call tracking, recording, and scoring. You’ll see the results of your campaign in Practice ZEBRA where you can log in anytime, which will be reviewed regularly with your Account Manager. You’ll also receive regular monthly email reports keeping you in the loop.

  • Is my dental website design custom-built?

    Yes. Your WebLift dental website will be built on WordPress, which the world’s top brands use for many reasons. It’s the #1 choice. If you already have a WordPress website, we can transfer it and take over content management and help you boost conversions. At Patient NEWS, our proven systems have been pressure-tested to deliver results for all our dental marketing solutions. Our expert on-site designers, writers, marketing consultants, and digital project managers will analyze your market, your target audience, your current branding, and build a personalized dental website to meet industry best practices and conversion techniques. A dental website that you’ll absolutely love with emotionally engaging content that your patients will love. We promise that!

  • How many changes do I get per month in dental website design?

    Your WebLift dental website design package comes with monthly changes and yearly refreshes to keep a modern touch and feel in all aspects of your digital presence. Changes can include (but aren’t limited) to new team member bios, new specials, updated contacted information, etc. Beyond that, extra changes or custom adjustments are always available. You’ll simply work with your Account Manager as needed.

  • What kind of results should I expect from a dental website designed by Patient NEWS?

    First, we 100% guarantee your satisfaction with our quality and service. Your website will be secure and modern with quality imagery. Campaigns will stay on time and on budget. Our team will always be friendly and helpful and your Account Manager will demonstrate initiative and help problem solve. We guarantee we’ll redesign and/or rewrite anything that doesn’t meet your satisfaction prior to campaign approval and launch. This is the measure of confidence we have in our team and our work and how much we respect you and your business. Results from your dental website will be positive, although speed of growth will depend on location, competition, the existing web presence of the practice including reviews, existing reputation and traction, and effectiveness of the team to convert patients. We support all of these areas and work with you to generate positive results. For a fast start, paid media (PPC for dentists) may be required (if you search “dentist near me” and you get 5 “Ads,” PPC will be the only way to break through). Patient NEWS will work with you to achieve the results you are looking for from your dental website using marketing channels from the entire patient journey to assist.

  • Do I get to keep my dental website if I cancel?

    Yes! You will. Clients retain exclusive ownership of all content which the client provides to Patient NEWS. This includes the website domain. For clarity, all other website elements including plug-ins, stock licensed videos, new-patient intake form, licensed stock imagery, managed social marketing, local SEO, licensed images, reputation monitoring, etc., cannot be transferred with a web cancellation. BUT let’s not talk cancelation before we even start. Just know we will work our butts off to make sure you love your dental website and love the service you get from Patient NEWS and stay with us for the long-haul. And you’ll see your production results in black & white in Practice ZEBRA. We are dedicated to helping you stand out & grow!

Top Blogs From Our Dental Marketing Agency

Google Reviews & AI: Why Dentists Need Review BOOSTER

By Joanne Bishop • November 4, 2025
Google’s AI updates have officially rewritten the playbook for dental marketing. Today, regular Google reviews don’t just boost your reputation – they determine if your practice appears in AI Overviews and local search at all. If you’re wondering about Google Maps, look at your reviews. Strong online review volume and engagement will boost your local authority and trust signals, two key factors Google uses to decide who gets top Maps placement. This article is about reviews and the AI era, but I’ll tell you that we’ve been discussing the importance of Google reviews for years. A consistent flow of reviews (or not) directly impacts direct mail results, paid media results, and new patient flow. Take this seriously if you want more new patients. This is why dental offices across North America use smart solutions like Review BOOSTER — the easiest way to build consistent, high-quality Google reviews that make your practice stand out in the AI era. BOOK A CALL Most local businesses that actively manage their reputation aim to generate 1-5 reviews per week. Your practice wins when it drives and engages with real patient reviews, so remember to have your team prompt patients in addition to using Review BOOSTER or any automated tool. The New Power of Google Reviews in Dental SEO Google reviews for dental practices have always mattered. But with AI Overviews and LLM (Large Language Model) citations, Google now uses review signals, sentiment, volume, and recency to decide which businesses it considers trustworthy. Simply put: AI trusts the crowd. It looks for fresh, frequent, and authentic feedback. A dental office with regular positive reviews from the past few weeks will now outrank one with hundreds of stale reviews. Google reviews are star ratings and patient comments on your Google Business Profile. They validate credibility and feed directly into Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm framework – and now, AI-driven visibility. How AI Overviews & LLMs Use Review Data With Google’s AI-powered Overviews, local search no longer stops at “best dentist near me.” The AI system reads your reviews, interprets language, and extracts context (“gentle hygienist”, “great with kids,” “pain-free fillings”) to create summarized answers. And because LLMs like Gemini and ChatGPT integrate citation data, they actively look for trustworthy sources – especially verified Google Business Profiles with ongoing engagement. Your reviews are effectively training data for the AI that recommends you. That’s why consistent, high-quality feedback and timely responses are essential for staying visible. Review Volume vs. Recency – What Matters Most Now In the past, a large number of total reviews might have been enough to dominate local SEO. But Google’s latest updates emphasize recency and engagement. Recency signals relevance. Fresh reviews tell AI that your practice is active and trusted today. Engagement (your replies to reviews) shows responsiveness and builds your credibility score. So, a practice collecting steady feedback and replying within 48 hours will now outperform one with double the reviews but little recent activity and/or without responses to patients. We see that all the time! Your patients took the time to compliment you, so make time to say thank you. This also gives you the opportunity to add your important keywords in your thanks when it's natural too! Why Review BOOSTER is a Game-Changer You already know reviews matter. The challenge? Getting patients to leave them – and ensuring that feedback supports your online reputation instead of hurting it. That’s where Review BOOSTER from Patient NEWS makes all the difference. Here’s how it works (and why it’s the perfect match for AI-driven marketing): Dual-channel outreach: Email & text Reach every type of patient. Review BOOSTER automatically sends both email and SMS requests after each visit, dramatically increasing response rates. Redirects unhappy patients privately If a patient isn’t feeling great about their experience, you want to offer them an alternate way to let you know, privately and directly to you. With Review BOOSTER, they’re guided to share feedback directly with your practice, not on your public Google page. This protects your rating and gives you valuable insight for service recovery. Smart responder dashboard Every review (Google, Facebook, etc.) feeds into one easy-to-use dashboard in Practice ZEBRA. You can monitor and reply, because response time now influences how AI interprets your reputation. AI monitors responsiveness Google and other engines track review responses as engagement signals. Review BOOSTER makes it effortless to reply quickly and personally, strengthening your SEO trust metrics. Real-time alerts & analytics Get notified of new reviews instantly and monitor trends, so you’re never blindsided by feedback or missing opportunities to shine. 5 Key Benefits of Using Review BOOSTER Amplify visibility: More reviews, across more patients – faster. Protect your reputation: Redirect unhappy feedback before it goes public. Save staff time: Manage all reviews from one intuitive dashboard. Boost SEO credibility: Responding shows Google you’re active and engaged. Increase patient trust: Fresh, authentic reviews reassure new patients instantly. Why Google Reviews Are Mission-Critical for Dentists In the AI era, dental reputation management isn’t just about getting stars – it’s about managing signals. AI models analyze tone, recency, and your responsiveness to determine whether you’re a trusted expert in your area. Here’s what’s happening behind the scenes: Frequent, recent reviews feed AI Overviews with real-time trust data. Review content adds treatment-related keywords naturally. (Great for dental SEO.) Review responses boost your authority and “Experience” score under E-E-A-T. AI models reward active practices with higher placement in conversational search. Negative reviews, handled professionally, improve authenticity ratings. Consistent engagement drives better click-through and appointment conversions. Review BOOSTER makes all of this automatic. You get the ongoing patient feedback that Google (and your prospective patients) are using to decide who’s most trustworthy. How Review BOOSTER Helps You Thrive in the AI-Driven Search Era Google’s AI doesn’t just rank based on keywords anymore (emphasizing “just” because keywords and web content are still very, very important). AI will rank on credibility and connection. The practices that will dominate AI Overviews are those showing fresh engagement every week. Review BOOSTER makes that effortless: It automates review collection, so you stay consistently visible. It protects your rating with intelligent filtering. It helps you reply faster and smarter, which AI sees as proof of reliability. The Bottom Line AI-driven search is rewriting the rules of dental marketing. Google reviews for dental practices are now your most influential ranking signal, not just for human readers but for the AI systems deciding who gets recommended. The key? Consistency, authenticity, and responsiveness. And that’s exactly what Review BOOSTER delivers – seamlessly, automatically, and intelligently. If you’re ready to get more reviews, protect your reputation, and stand out in Google’s new AI landscape, call Patient NEWS at 888-377-2404 to see how we can help your practice shine online. FAQs 1. How do Google reviews affect dental SEO? Google reviews build trust signals that directly impact rankings in both local search and AI Overviews. Review BOOSTER helps you capture more authentic feedback automatically. Learn more about Reputation Management Services. 2. Do AI Overviews use Google reviews? Yes. Google’s AI Overviews analyzes reviews for sentiment, recency, and engagement. Frequent, authentic reviews boost your visibility in AI-driven search summaries. 3. Why is responding to reviews important for a dental clinic? Google tracks responsiveness as an engagement signal. Replying quickly shows credibility and customer care. Review BOOSTER’s dashboard makes it simple to manage every response in one place. 4. How does Review BOOSTER protect against bad reviews? If a patient leaves negative feedback, the tool redirects them privately to your office instead of a public review site, helping you resolve issues before they affect your rating. 5. How can dentists get more Google reviews quickly? Automate the process. Review BOOSTER sends both email and text invitations after each appointment – doubling your reach and results. Call 888-377-2404 to get started today!
A light bulb is shining brightly in a dark room surrounded by other light bulbs.

Top 26 Dental Marketing Ideas For 2026

By Joanne Bishop • October 28, 2025
Discover the top 26 dental marketing ideas for 2026 to boost your practice's growth. Learn innovative strategies to attract new patients and enhance your brand's online presence.
Person holding magnifying glass over AEO, surrounded by AI and SEO icons.

Future-Proofing Your Dental Practice: SEO, GEO, AEO, and LLM Integration

By Joanne Bishop • September 1, 2025
Stay ahead of Google & AI changes with SEO, GEO, AEO, and LLM integration. Discover how Patient NEWS helps dental practices stay visible, trusted, & competitive.
A woman is holding a piece of paper in front of a mailbox.

How long does it take direct mail to deliver results?

By Joanne Bishop • July 28, 2025
There’s no question about it – direct mail drives patient interest, but conversion hinges on trust. Successful campaigns come when practices are committed to growth. Positive reputation, fresh reviews (without any unresolved patient complaints), a great online presence, fast website, branding alignment across channels, a clear value proposition, a team trained to convert and onboard new patients, and a consistent omnichannel approach are essentials. REPUTATION A positive reputation increases the likelihood that direct mail recipients will take the next step. Make sure you have a strong Google presence with plenty of five-star reviews. Our clients average over 250 reviews. And recency matters. ONLINE PRESENCE Direct mail is the only channel that reaches 100% of your target audience, which helps you dominate name-based search, extending your brand far beyond your brick-and-mortar location. Successful campaigns will have an optimized web presence as recipients look you up online. A modern, fast-loading website that’s mobile-optimized with custom imagery, clear calls-to-action, and phone number visibility is essential. CALL HANDLING A phone call is often the first real interaction a potential patient has with your practice. If the team sounds rushed, distracted, uninterested, or unprofessional, trust and confidence drop immediately. A warm, welcoming tone makes people feel valued. Patients choose offices where they feel cared about. Trained teams can convert 60-80% of calls, while untrained teams average less than 35%. For the average dentist, every missed new patient equates to a loss of $2,000 from annual revenue. Do that once a week, and you’re down by $100,000. Many new patients feel nervous about going to the dentist; a great call handling team can ease worry and motivate action. Practices that add direct mail differentiate themselves from the average. It’s the difference that generates an extra boost in new patients beyond average. For our clients, that’s 30% MORE new patients than industry average as compared to over 40,000 dental clinics. HOW LONG DOES IT TAKE? Typically, you’ll see web traffic increase and calls come through within the first three to six weeks of your campaign launch. Consistency is key, though, and through the next three to six months – and as newsletters continue to hit homes monthly – your practice continues to build awareness and credibility within the local community. This brand stacking effect drives more name-based searches, making you the practice people think of first when they need care. REPETITION You can do it. You’re trending to $2 million in production. You want growth. You have capacity. Your team is ready. Repetition builds reputation and trust. On average, our clients will trend to a 6X ROI within the first year of monthly distributions. To put that into context, invest $45,000 and generate around $300,000 in production. That’s a pretty decent return on investment within a year or so! We are able to share this metric because we track new patients by address and phone calls, following your new patients from your mailing area across the entire patient journey, from address to web visits to calls. This is critical. People who receive your newsletter will look you up online. They check out your website, your reviews, your social pages. And then they access your practice via another channel. Without address-level tracking, you might mistakenly assume your mail isn’t working when it actually is. Especially when these conversions can easily be misattributed to organic search or direct website traffic instead of your direct mail campaign. You want your marketing partner to provide you with complete visibility to the overall patient journey so that you can make good decisions for growth. And be prepared to stay committed over time – or for as long as you want to build visibility within the local market surrounding your location. THE HALO EFFECT People need to see your brand, message, and value proposition multiple times before taking action. Some say that can take at least seven to 10 impressions. Direct mail isn’t about quick wins. It’s about creating visibility in your community; it’s a foundation that supports all of your marketing efforts. Dental practices that stick with direct mail for the long term (considering you’re not planning on moving) see the compounding effect of higher patient acquisition rates and improved retention as the campaign establishes your clinic as the trusted local choice. Practices in competitive areas can outperform others by staying top of mind. PRO TIP: The best results come when direct mail is combined with a strong online presence and is part of a consistent, process-driven campaign.
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