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Increase Dental Marketing ROI With The Right Game Plan

Get the insights you need for informed decision-making

Are top-quality patients coming to your practices in droves? Is your team booking as many appointments as they could? Are data and extensive research driving your marketing strategies? If you don’t have all the answers, you can get them – and increase dental marketing ROI faster than you think.

When you invest in your team, technology, and marketing, you will watch your bank account and your business grow. If you feel you haven’t hit rock star status yet but know you can get there, Patient NEWS and Practice ZEBRA can help.

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Increase dental marketing ROI by way of…

“When you commit to a strategy, commit to it for a minimum of 12 months.”
– Dr. Luigi Massa
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Research Is Key Before Launching A Marketing plan

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Not all patients are the right patients for your practice. You don’t want to attract those who will be no shows, won’t accept treatments, or refer friends and family. They are the kind of patients who won’t be loyal to your practice and, let’s face it won’t generate the production you need to thrive as a dentist and business owner. You never want to take a “spray and pray approach” hoping that something will sti ck. It’s just not an effective use of marketing dollars.

Start by identifying your ideal patients and core draw area.

Who in your community do you want to attract to your practice? Who do you want to be in front of first as they embark on the all-important patient journey? Who will become a high-value patient that your competitors would love to steal? Determining where to position your dental marketing efforts will be a breeze if you know where your best new patients spend time. Analyze your existing patient base to pinpoint those top draw areas that will increase the odds of attracting and keeping valuable patients, which will increase dental marketing ROI. Who in your community do you want to attract to your practice? Who do you want to be in front of first as they embark on the all-important patient journey? Who will become a high-value patient that your competitors would love to steal? Determining where to position your dental marketing efforts will be a breeze if you know where your best new patients spend time. Analyze your existing patient base to pinpoint those top draw areas that will increase the odds of attracting and keeping valuable patients, which will increase dental marketing ROI.
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Know who you’re up against.

Pro athletes and teams study their competition before they step in the ring or on the court. As a CEO, you’ve got to do the same. By finding out who may have their eye on patient s, you can ensure you differentiate your practice with an airtight Unique Value Proposition (UVP) and marketing content that communicates why they should choose you instead. A comprehensive analysis will show you which dental competitors need to be on your radar so you can have the upper hand.

Dentist and team member look at dental call scoring metrics on desktop computer

The information gathered from these in-depth analyses is used t o launch various effective dental marketing campaigns, including those that fall under direct mail and digital marketing.

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Evaluate Your Current Digital Presence

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Can new and existing dental patients easily find your practice online? Will they be impressed by what they see? Will they call you? Whether prospective patients learn about your practice through a newsletter campaign or a referral, they are very likely to do more research. It’s part of the patient journey. With options available to them, they will do their homework before picking a dentist to care for their family’s smile needs. They want to make sure they’re going to get the best care and the best patient experience.

To get the maximum ROI from marketing campaigns like direct mail, you have to have a digital presence that converts. Visitors to your website expect a fast load time, that all the answers to their key questions about your services are answered, and that they can get in touch easily.
And that’s not all. There are other things new patients will look at as part of their research, including:
  • online reviews
  • social media pages (Facebook, Twitter, Instagram)
  • listings (including Google My Business)..
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So how do you get your practice’s performance grade? A thorough Website Audit For Dentists will give you the insights you need to make better marketing decisions now and in the future, ultimately increasing your dental marketing ROI. It’s free and available from our experienced team of experts.
FREE WEB AUDIT

Phone Call Data Tells A Story

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Once your marketing campaigns reach prospective patients, and they contact your office, your frontdesk team must work their magic. At this stage, whether you get that patient into your office or not is in their hands. They have to provide superior customer service and know how to persuade the caller to book an appointment. If this one key piece is missing, your dental marketing campaigns will fail to deliver the ROI you expect.
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How do you get these insights to make strategic decisions?

With call tracking and scoring. Call tracking and scoring make it possible to give patients what they want – an exceptional customer service experience. Call tracking allows you to see the exact call response generated by each of your marketing initiatives. Call scoring will enable you to increase the number of new-patient opportunities your practice converts by evaluating how inbound calls are handled. You’ll be able to make operational decisions to improve your new-patient flow with ease. Practice ZEBRA from Pat ient NEWS makes it possible with real-time data at your fingertips – anywhere, anytime, and on any device.

Dentist and team member look at dental call scoring metrics on desktop computer
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Marketing Intelligence To Monitor Campaign Results

Dentist and team member look at dental call scoring metrics on desktop computer
It’s essential to have insight into which campaigns drive the most calls to your practice and which ones just aren’t delivering. That’s how practices can be agile and make adjustments to get the most out of every marketing dollar spent.

When you measure marketing impact with advanced analytics and attribution, you’ll know if your targeted marketing efforts are working. You’ll know which marketing channels are most effective for your practice – and Practice ZEBRA even connects targeted direct mail campaigns to new patients and their specific production value! You’ll see exactly where patients are coming from.

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Practice ZEBRA is the dentists’ marketing and practice performance dashboard. It takes the guesswork out of all your marketing and puts you in a position to achieve your big and small goals. You’ll always know where your patients are coming from, where to direct your marketing budget, and where to make improvements within your practice to boost your bottom line.

Get the actionable insights you and your team need today! And when you sign up, you’ll get the
support of one of our dedicated account success managers. Find out why so many successful,
driven dentists just like you are using ZEBRA.

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Your Questions Answered

Open FAQs To Read Frequently Asked Questions About Social Marketing

or better yet, call us at
888-377-2404 & talk to a real person!

FAQ

How do I calculate my dental marketing ROI?

There are several ways you can calculate ROI for the dental marketing campaigns at your practice. We recommend looking at two key numbers: your initial investment and the monthly revenue increase that can be attributed to brand new patients.

Is marketing for dental offices any different than marketing for other businesses?

For the most part, no. It’s important to consider the patient journey, which is similar to the customer buying journey. You want to impress, understand your target demographics’ needs, and establish trust and long-lasting relationships with your patients. There are many things to keep in mind when it comes to fostering these relationships, including solid communication strategies (staying in touch after the appointment), brand awareness, and creating a personalized experience when patients walk through your door.

Why is Practice ZEBRA so great for quickly calculating my dental marketing ROI?

Because Practice ZEBRA connects campaign results to actual patient spend. This is made possible through unique call tracking numbers that are tied to each campaign. By connecting to your Practice Management Software, ZEBRA pulls the numbers you need to know. For example, you see how much new patients are worth to you now, and based on that, what their annual production is expected to be. Important note: Practice ZEBRA does not attribute one new patient to multiple campaigns. First, your direct mail target area receives attribution of all new patients generated from those zones to confirm effectiveness. The following new patients came into your practice via a combination of campaigns (e.g., target area and website) which confirms your marketing mix and conversion effectiveness.

What’s the best product to increase dental marketing ROI?

The only way to reach ALL of your patients is with a multi-channel communications strategy, with mail at its core. Not only that, but mailing something of value is the true way to the heart of your patients and will make your practice stand out.

What kind of dental marketing ROI can Patient NEWS and Practice ZEBRA provide?

On average, clients who partner with us experience a 6:1 ROI on their direct mail campaigns. For some, it’s even better. For all campaigns, whether it be digital or print, we apply all the same analytics, targeted rules, and processes to get results. Practice ZEBRA gives you the evidence you need to know that our strategies are delivering.