Messy Mistakes in Dental Websites

Direct from the team at Patient NEWS, here are some of the items they discover on existing websites when launching a direct mail or paid media campaign or building a new dental website for clients:

1.     Lack of attention to detail. Broken links, error pages, too many colors, different fonts, and spelling mistakes.

2.     No mobile optimization. No click to call! Resulting in a poor user experience.

3.     No search optimization. No relevant keywords. Neglecting local SEO tactics.

4.     Neglecting paid advertising opportunities or having them set up for a sloppy patient experience.

5.     Slow load times. Empty screens that circle waiting for video/content to load.

6.     No clear guide to users for action steps. Missing or hidden call to action (C2A) buttons.

7.     Lacking or low-volume recent positive reviews. Plus, failure to respond promptly.

8.     No call tracking, no Google Analytics, no search console. Zero tracking to evaluate results.

9.     Poor user experience. Difficult to navigate. Barriers to booking, i.e., online booking with no convenient appointments, outdated content (yes, do remove COVID messaging now), hidden navigation, i.e., hamburger menu on desktop.

Consumers don’t want to wait; they don’t want to figure things out. They do want to get what they expect when it comes to fast, convenient, modern website navigation. There’s no reinventing how people search and navigate, especially as a small local business.

We know it’s easy to have your website content and design drop down on your priority list. It may feel like an overwhelming project to even look at, let alone tackle, but it’s easier than you think (with help from an amazing team like ours). And what’s online could be hurting your practice more than you know. Why not have another look? Book a quick call with one of our experts, get a free web audit, and find out how easy it can be to update and refresh your online presence.

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What do most of our new dental clients complain about with previous providers? Here’s the juicy truth!

1. Lack of reporting.
2. Lack of service. Ticket systems for website change requests.  
3. Lack of communication. They don’t remember even seeing a draft of their website! Cone of silence in response to queries.
4. Lack of proactive support. They are left to follow up with the provider regarding basic best practices.

With Patient NEWS, you'll always get white glove service! It's our promise. The most important things that dentists should consider when replacing their website are:

1. Practice goals and how the website will support them, including reaching the targeted audience demographic.
2. Brand image and how the site will be consistent with other marketing and practice reputation.
3. Content development that will reflect the unique value propositions of the practice.
4. Ensuring the site is optimized for mobile and desktop and that it offers a fast, high-converting experience for patients and prospects.
5. How calls and lead forms will be handled, including training for effectiveness.
6. Functionality/user experience, removing barriers to entry, and having clear C2As.
7. Ensuring a strong SEO strategy is implemented, including your most relevant keywords that people actually search.
8. Incorporating paid media. A great tool for keeping consistent traffic during a website transition/launch.
9. How you will track results and improve new patient flow.
10. Choosing a provider that will meet your expectations for quality and service.

What do clients appreciate about their new Patient NEWS dental website & SEO programs?

• Sharp, modern look and the easy to use/user experience
• Clear C2As
• Personalization, storytelling, and practice branding
• Expertise in all areas of the online presence
• Variety of tracking to evaluate results and provide ongoing, continuous improvement
• Great results and more new patients
• Personal service of their dedicated Account Managers! 😊

A few simple things dentists can do to improve their web presence now:

1. Speak with our team today! We’ll help you take a fresh look with a fresh perspective at what’s going on online for your practice.
2. Update Facebook/Instagram pages. Have staff post birthdays, events, promotions, etc. Show the practice personality and engage!
3. Create/update your Google Business Profile. Google Maps is becoming increasingly relevant in search results and how users look for a dentist. Ensure photos are uploaded and that office details are correct.
4. Request reviews from patients and take the time to respond. Review BOOSTER from Patient NEWS is great!

Since you’re busy taking care of your patients, why not let us take care of your online presence? Call 1-888-377-2404 now or schedule a convenient time to speak with a dental marketing expert at Patient NEWS. We love working with successful dentists and would be honored to take your call!

Joanne Bishop