STAND OUT & DIFFERENTIATE
Direct Mail Campaigns for Dental Patient Retention
Position your dental practice as the community expert with precisely targeted, custom-written, and well-designed dental newsletters that tell your story, stand out in the households you want to attract, and truly differentiate your practice from competitors! Enhance patient engagement with professional dental patient education materials that inform and build lasting connections with your audience.
OUR SERVICES
Elevate YOUR DENTAL PRACTICE Or Affiliate Offices & Attract More Quality New Patients
Branded & Educational
Content & format elevates your practice as the trusted authority patients should choose.
Precisely Targeted
We find the areas primed to respond with the ideal new patients you want.
Personalized To Each Household
STAND OUT with your personal approach to each family.
Clear Results
You get transparent reporting down to the penny patients spend in production.
Better Than Postcards
Newsletters outperform postcards by 70%.
Build Practice Awareness
The only way to reach 100% of targeted area homes.
What Clients Say About Our Newsletters
Dr. Hazel Glasper
Revive Dental
I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.
Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics
Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.
Dr. Dilip Dudhat
Dudhat Dental Group
I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.
Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry
Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.
Dr. Paul Goodman
Dental Nachos
As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.
Dr. Carlo Biasucci
Elite Practice
Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.
Dr. Kevin Guze
Workwell Dental Group
At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!
Amy Pennino
Pennino Family Dental
We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!
Dr. Emerson Godbolt
Northern Peaks
We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!
Chris McClure
Co-Founder
Aligned Dental Partners
Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.
Dr. Skylor Morton
Morton Dental Group
I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.
Megan Winters
Wincrest Orthodontics
Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!
Dr. Christopher Phelps
Phelps Institute
I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.
Dr. Douglas Pennino
Pennino Family Dentistry
The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.
Dr. Jason Monroe
Village Green
It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.
Dr. Harvey Katz
I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!
Dr. Hiren Patel
Regal Oaks Dental
I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.
Dr. Monique Nadeau
Farmington Village Dental
The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.
Dr. Alex Giannini, CSO
Aligned Dental Partners
I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.
Dr. Nathan Kennedy
Smile Solutions
The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!
Dr. Steve Sokolovskiy
Batavia Family Dental
I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.
Kelly Schwartz
Schwartz Consulting Group
Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.
Lisa Philp
CVO, Transitions Group North America
As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.
Dr. Rod Johnson
Total Health Dental
We get responses and we love all the call reports showing our patient flow.
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.
Dr. Dennis Marangos
I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.
Dr. Brian Thompson
Global Strategies
I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.
Dr. Bradley Broughton
Batesville Dental
If you need an increase in production, I recommend Patient News.
Dr. Bill Dorfman
I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.
Dr. Anthony Stefanou
Connect The Dents
As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!
Dr. Alan Fernandes
Brock North Dental
Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.
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David Raborn
ROI Corporation
Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!
Be known as THE authority in your area. WOW patients with a winning newsletter campaign!
Branded, Educational Content
Attracts Attention
The large format stands out in the mailbox with content dental decision-makers want and look forward to. Showcase your practice and services to increase new patient bookings.
Questions? Talk to our team
Researched Exclusively For
Dental Patient Buying Behavior
Neuroscience research and analysis informs how patients engage to ensure that your newsletter will make a lasting impact (on average 17 days in home versus 17 seconds for email).
Questions? Talk to our team
Let Your Community
Know You’re There
Practice awareness is the first step in the patient journey, and we help you precisely target the most qualified new patients. Your newsletter acts as a personal introduction to homeowners!
Questions? Talk to our team
Educated Patients Are More
Valuable Patients
Content marketing sets dental offices apart. The content in your newsletter will enhance your practice reputation and make a strong impact on head-of-house decision-makers, including new a healthy recipe in every edition that patients look forward to receiving.
Questions? Talk to our team
See Your Results In Black & White
Unlimited call scoring and advanced attribution by phone and address provide complete visibility to the patient journey and campaign results for continuous improvement – right down to the penny new patients spend in production.
Questions? Talk to our team
Make It Easy For New
Patients To Book
Actionable insights help your practice make good marketing and operational decisions, maximize results, and increase production.
Know why patients don’t book and how to capture more appointments.
Questions? Talk to our team
Build & Strengthen Your Practice Image & Reputation
Consumers of all ages want quality information to make good decisions for their families. Stand out from the postcard crowd by offering more value as part of your brand identity with new dental health-oriented content every month.
Questions? Talk to our team
Customized For Your Unique Practice & Target Demographic
Your newsletter content and imagery will be reflective of your target audience demographic and buying preferences. Detailed research helps us find like-audiences so you attract the new patients you want.
Questions? Talk to our team
Personalized Communication Is More Engaging
Attract more attention and increase the likelihood of response with variable data printing, which allows us to personalize each newsletter for the specific household recipient. (US only)
Questions? Talk to our team
FEATURED QUESTIONS
Dental Mailer FAQs
What is direct mail for dentists?
Direct mail for dentists is a targeted marketing strategy that delivers professionally designed print pieces, such as neighborhood newsletters or postcards, directly to homes in your surrounding community. Unlike digital ads that disappear with a scroll, direct mail creates a tangible, lasting impression. It allows your practice to introduce your team, highlight services, and stay visible in the neighborhoods most likely to become long-term patients.
Does direct mail for dentists still work in a digital world?
Yes – and in many markets, it’s the lever that makes practices stand out above the competition. Direct mail works exceptionally well because it faces less competition than digital channels. Mailboxes are not as saturated as inboxes, and mail is scanned and read upon receipt. A well-designed dental mailer can capture attention, build familiarity, and drive measurable appointment requests. The strongest results occur with an omni-channel approach, with direct mail reinforcing your digital presence and your digital presence confirming trust and confidence. This strengthens brand recognition across multiple touchpoints.
How does targeting work with direct mail for dentists?
Effective direct mail for dentists begins with detailed analytics and precise geographic and demographic targeting. Understanding of existing market share and drive time allows creation of like-audiences with household income ranges, home values, and lifestyle indicators that align with your ideal patient profile. Strategic neighborhood selection increases response potential and ensures your marketing investment is focused where growth opportunity is strongest.
What makes a dental neighborhood newsletter more effective than a postcard?
When it comes to direct mail for dentists, it’s critical that authority and trust are built. A neighborhood newsletter positions your practice as a trusted local authority rather than simply promoting an offer. It blends educational content, community highlights, and practice branding to build credibility and familiarity. While postcards can generate immediate action, newsletters are 300% larger, allowing you to create stronger brand equity and long-term patient relationships. Newsletters have a much longer shelf-life at 17 days versus 72 hours. They also have high pass-along readership, so more eyeballs notice your practice name. In a head-to-head test of over six million consumers, newsletters generated 70% higher response. Consider your desired brand reputation and whether adding value to the patient journey with educational content aligns with your brand promise. Often, an educated patient will be a more valuable patient.
How often should direct mail for dentists be sent?
Consistency drives performance. Repetition builds recognition and reputation. Awareness is the first step of the patient journey. If a patient doesn’t know you exist, nothing else matters. Not your technology, not your reviews, not your five-star service. No awareness means no consideration. And no consideration means you’re invisible when treatment decisions are made. Most dentists focus heavily on the middle and bottom of funnel. They invest in SEO for people actively searching. But those efforts only capture patients who are already in-market. Here’s the reality: The majority of households are not actively searching for a new dentist today. They are avoiding, procrastinating, newly moved, or simply unaware of better options. Awareness marketing through direct mail for dentists puts your practice in their minds before they start searching. Repeated campaigns build recognition and trust within the community. Most successful direct mail strategies follow a structured annual plan to maintain visibility and maximize patient acquisition from targeted neighborhoods.
How long does it take to see results from direct mail for dentists?
Many practices begin receiving calls and website visits within weeks of distribution. However, direct mail is most powerful as a sustained strategy. Repetition increases recall, improves response rates over time, and positions your practice as the clear choice when a household needs dental care. Other elements will impact result speed, like the current online presence, the number of positive reviews, etc. Direct mail drives people to your website. What will they find? Consistency? Ease to schedule? Our average clients generate a 6X-8X ROI within the first year, but the best results come from dentists who are committed to moving forward. When awareness is strong, conversions increase. Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Is direct mail for dentists effective for new practices?
For startups and newly acquired practices, direct mail can rapidly establish local presence. It introduces your brand to thousands of nearby households at once and helps build credibility early. When integrated with digital marketing and strong online reviews, it accelerates patient growth and builds momentum. The important consideration here is having the financial ability to commit to the campaign. An average new patient contributes $2,000 in topline revenue – in the first year – so depending on your case acceptance rate, you’ll want to be prepared to invest and ensure that all the components, call answer and conversion rates, patient experience, and reviews are all working in conjunction.
How do you measure the ROI of direct mail for dentists?
Practice ZEBRA®’s address and call matching attribution is a game-changer for dentists who are serious about understanding exactly where their new patients come from. Instead of guessing which marketing channel worked, the system intelligently matches incoming calls, emails, and addresses to specific campaigns, like direct mail, digital ads, or other outreach. You can see real, trackable performance tied to real production. That means no relying on “how did you hear about us” on every 7th phone call and hoping the answer is accurate. You get clear visibility into what’s driving growth by looking at topline action – new patients, production, and more. For a dentist, this level of attribution for their direct mail campaigns turns marketing from a cost into a measurable, scalable growth engine.
What should be included in a successful direct mail campaign for dentists?
High-performing campaigns aren’t individual tactics; rather, they’re a complete system. From market analysis and demographic research to professional design, compelling messaging, strong calls to action, and consistent branding. Educational value and community connection increase engagement. Direct mail for dentists performs best when it reflects the quality, professionalism, and personality of the practice behind it, and is executed as an overall system where the marketing partner and practice team work together for optimal results.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Research report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your Free Initial Call.
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