STAND OUT & DIFFERENTIATE
Neighborhood Dental Newsletters Attract Quality Patients
Position your dental practice as the community expert with precisely targeted, custom-written, and well-designed dental newsletters that tell your story, stand out in the households you want to attract, and truly differentiate your practice from competitors! Enhance patient engagement with professional dental patient education materials that inform and build lasting connections with your audience.
OUR SERVICES
Elevate YOUR DENTAL PRACTICE Or Affiliate Offices & Attract More Quality New Patients
Branded & Educational
Content & format elevates your practice as the trusted authority patients should choose.
Precisely Targeted
We find the areas primed to respond with the ideal new patients you want.
Personalized To Each Household
STAND OUT with your personal approach to each family.
Clear Results
You get transparent reporting down to the penny patients spend in production.
Better Than Postcards
Newsletters outperform postcards by 70%.
Build Practice Awareness
The only way to reach 100% of targeted area homes.
What Our Clients Say
“ Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend. ”
Dr. Ben Winters, Wincrest Orthodontics
aka The Bentist with 25M followers
“ I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices. ”
Dr. Dilip Dudhat
Dudhat Dental Group
“ Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns. ”
Dr. Travis Campbell, The Practice Whisperer
380 Family Dentistry
“ As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence. ”
Dr. Paul Goodman
Dental Nachos
“ Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant. ”
Dr. Carlo Biasucci
Elite Practice
“ At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun! ”
Dr. Kevin Guze
Workwell Dental Group
“ We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you! ”
Amy Pennino
Pennino Family Dental
“ We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them! ”
Dr. Emerson Godbolt
Northern Peaks
“ Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient. ”
Chris McClure, Co-founder
Aligned Dental Partners
“ I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended. ”
Dr. Skylor Morton
Morton Dental Group
“ Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough! ”
Megan Winters
Wincrest Orthodontics
“ I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results. ”
Dr. Christopher Phelps
Phelps Institute
“ The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works. ”
Dr. Douglas Pennino
Pennino Family Dentistry
“ It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people. ”
Dr. Jason Monroe
Village Green
“ I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later! ”
Dr. Harvey Katz
“ I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver. ”
Dr. Hiren Patel
Regal Oaks Dental
“ The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding. ”
Dr. Monique Nadeau
Farmington Village Dental
“ I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News. ”
Dr. Alex Giannini, CSO
Aligned Dental Partners
“ The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars! ”
Dr. Nathan Kennedy
Smile Solutions
“ I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended! ”
Dr. Steve Sokolovskiy
Batavia Family Dental
“ We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News. ”
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
“ Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice. ”
Kelly Schwartz
Schwartz Consulting Group
“ As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice. ”
Lisa Philp
CVO, Transitions Group North America
“ We love working with Carrie at patient NEWS. She is knowledgeable about the dental industry, she keeps us informed, helps us plan, and helps us retain current patients as well as add new patients each month. It has been worth it. ”
Jennifer Simper
Southridge Dental
“ Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice. ”
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
“ I’ve been working with Patient News for several years. Excellent customer service. Very pleased with their work on our website and marketing. Highly recommend them. ”
Dr. Nadine Cordero
“ We get responses and we love all the call reports showing our patient flow. ”
Dr. Rod Johnson
Total Health Dental
“ I've been sending out neighborhood newsletters in our area for years. Our average production generated from the newsletter is over ten times the cost of the service. I am pleased that my experience with Patient News has been very positive. In today's world, it's unusual to find a company that actually follows through on promises and commitments, but Patient News has delivered. Thank you Patient News! ”
Dr. Mike Malone
“ The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program. ”
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
“ I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice. ”
Dr. Dennis Marangos
“ I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars. ”
Dr. Brian Thompson
Global Strategies
“ If you need an increase in production, I recommend Patient News. ”
Dr. Bradley Broughton
Batesville Dental
“ I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News. ”
Dr. Bill Dorfman
Dr. Bill Dorfman, DDS
“ As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER! ”
Dr. Anthony Stefanou
Connect The Dents
“ Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation. ”
Dr. Alan Fernandes
Brock North Dental
“ Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it! ”
David Raborn
ROI Corporation
Be known as THE authority in your area. WOW patients with a winning newsletter campaign!
Branded, Educational Content
Attracts Attention
The large format stands out in the mailbox with content dental decision-makers want and look forward to. Showcase your practice and services to increase new patient bookings.
Questions? Talk to our team
Researched Exclusively For
Dental Patient Buying Behavior
Neuroscience research and analysis informs how patients engage to ensure that your newsletter will make a lasting impact (on average 17 days in home versus 17 seconds for email).
Questions? Talk to our team
Let Your Community
Know You’re There
Practice awareness is the first step in the patient journey, and we help you precisely target the most qualified new patients. Your newsletter acts as a personal introduction to homeowners!
Questions? Talk to our team
Educated Patients Are More
Valuable Patients
Content marketing sets dental offices apart. The content in your newsletter will enhance your practice reputation and make a strong impact on head-of-house decision-makers, including new a healthy recipe in every edition that patients look forward to receiving.
Questions? Talk to our team
See Your Results In Black & White
Unlimited call scoring and advanced attribution by phone and address provide complete visibility to the patient journey and campaign results for continuous improvement – right down to the penny new patients spend in production.
Questions? Talk to our team
Make It Easy For New
Patients To Book
Actionable insights help your practice make good marketing and operational decisions, maximize results, and increase production.
Know why patients don’t book and how to capture more appointments.
Questions? Talk to our team
Build & Strengthen Your Practice Image & Reputation
Consumers of all ages want quality information to make good decisions for their families. Stand out from the postcard crowd by offering more value as part of your brand identity with new dental health-oriented content every month.
Questions? Talk to our team
Customized For Your Unique Practice & Target Demographic
Your newsletter content and imagery will be reflective of your target audience demographic and buying preferences. Detailed research helps us find like-audiences so you attract the new patients you want.
Questions? Talk to our team
Personalized Communication Is More Engaging
Attract more attention and increase the likelihood of response with variable data printing, which allows us to personalize each newsletter for the specific household recipient. (US only)
Questions? Talk to our team
FEATURED QUESTIONS
Frequently Asked Question
Is Direct Mail For Dentists?
Direct mail for dentists refers to the use of physical mail, dental postcards, brochures, newsletters, or letters, sent directly to potential or existing patients' homes to promote a dental practice. It is a traditional marketing method that can help dentists reach local audiences effectively.
Direct mail for dentists can be used to promote new services, special offers, patient education, or reminders for checkups and cleanings. Direct mail helps build trust and brand recognition in a local community, attract new patients, and encourage reappointments from existing and lapsing patients.
The key to a successful direct mail campaign for dentists lies in targeting the right audience, creating compelling messages, and using eye-catching designs. Personalizing the mail and offering valuable information, like tips for maintaining dental health or exclusive discounts, can also make the campaign more effective.
Not all direct mail marketing is the same. To be effective, direct mail for dentists must be sent at the right time, to the right person, with the right message, and results clearly tracked. When crafting a campaign, our proven process takes all this into consideration.
In summary, direct mail for dentists is a strategic marketing tool that, when used correctly, can help practices grow their patient base and maintain strong patient relationships.
Are Direct Mail Newsletters Dead?
Direct mail newsletters are not dead, but their effectiveness depends on how they are executed and their target audience. In the digital age, many dental practices have shifted towards online marketing strategies due to their cost-effectiveness and reach. This provides dentists who embrace this effective strategy with a keen advantage. Direct mail newsletters have a strong place in any dental marketing strategy. And don’t think only specific demographics prefer tangible, physical mail, such as older populations or in communities where digital saturation is lower, adults of ALL AGES appreciate direct mail newsletters, in fact, they are the most trusted ad format at decision-making.
Direct mail can stand out more today because many people receive less physical mail than before, leading to higher engagement with well-crafted and personalized pieces. The key is ensuring the content is relevant, educational, and visually appealing. Incorporating offers, personalized messaging, and integrating digital elements like QR codes can also enhance the effectiveness of direct mail campaigns.
For dental practices, direct mail newsletters can build trust and community presence by offering valuable content, such as educational tips, patient success stories, or special promotions. Combining direct mail newsletters with digital strategies, such as email marketing or Google or Meta ads, can create a more comprehensive approach to reaching potential and existing dental patients.
Have you tried direct mail in the past, or heard another office say that direct mail newsletters don’t work. That’s simply not the case, there are responsibilities at the practice level to ensure success of your direct mail campaign. Things like mailing consistently over time, (no one hit wonders), answering the phone and effectively converting calls, and targeting within the market draw area and having a compelling call to action are all critical elements. Plus, direct mail newsletter tracking is critical. Why don’t patients book? What is the actual ROI in patient production generated? Direct mail newsletters with Patient NEWS drive an average ROI of 6:1 within 6-12 months. Don’t stop!
In summary, while direct mail newsletters are not dead, their success relies on thoughtful design, targeting, and integration with broader marketing strategies.
Is A Dental Marketing Newsletter Like EDDM?
No, a dental marketing newsletter and EDDM (Every Door Direct Mail) are not the same, though they both involve direct mail marketing.
Dental Marketing Newsletter: This is a more personalized piece of content that usually contains valuable information tailored to existing or potential patients. It could include practice updates, dental tips, special offers, and educational articles. It's targeted to a specific mailing list of ideal households built based on deep demographic analysis.
At Patient NEWS we precisely target your dental marketing newsletters to your core market areas, so you don’t waste time and money sending mailers to households not primed to respond. Our all-inclusive services take care of everything, so you don’t have to juggle mailing lists, postage, content development, printing, and coordination.
In addition, with Patient NEWS, your newsletter uses a physical address and household name – and with our variable data technology each piece is personally address to the family, improving engagement and appreciation of your dental marketing newsletter.
EDDM (Every Door Direct Mail): EDDM is a USPS service that allows businesses, including dental practices, to send mailers to every address in a specific geographic area without needing individual addresses. It’s more generalized and is used to target potential new patients based on location.
While both are direct mail marketing strategies, dental marketing newsletters are typically more targeted and content-rich, generating a much higher return, while EDDM is a broader approach used to reach a wide audience. If your practice wants to enhance there brand reputation, dental marketing newsletters deliver a much better approach.
Can Direct Mail Marketing For Dentists Target New Movers?
While direct mail marketing for dentists is an extremely powerful tool for reaching a broad audience and building awareness, trying to exclusively target new movers is not an effective strategy to dominate the local market and attract a good flow of quality new patients.
Here are a few reasons why:
Low volume and inaccurate data: Trying to weed out a mailing list of only people who have moved into an area in the past 6-12 months results in a low number of recipients, often inaccurate data, and sometimes unappreciated responses. After years of testing, we never found it to be highly effective. Perhaps 15 years ago or longer, we discontinued selecting only new movers and strongly recommend against it for dental offices coming to us for solid new patient growth.
Low response rates: Direct mail campaigns targeting new movers typically have low response rates from a low–volume audience, meaning a significant portion of your marketing resources, time, and effort could be wasted on people who may not respond or need dental services immediately. According to the Data & Marketing Association, the average response rate for direct mail overall is 4.4%, but targeting new movers often falls well below this due to a lack of established trust.
New movers delay healthcare decisions: Many new movers prioritize essential services like utilities, internet, and schooling. Dental appointments often rank lower on their list of priorities, making them less likely to respond to direct mail immediately.
Lack of trust: New movers may be unfamiliar with local dentists and might prefer to rely on online reviews or referrals from friends and neighbors rather than respond to direct mail from a practice they don’t know. A study by BrightLocal found that 79% of consumers trust online reviews as much as personal recommendations, highlighting the importance of building trust through digital channels. This is why a comprehensive marketing campaign, including review building, consistent monthly direct mail, Google ads, and more, works cohesively to drive overall results.
Capture them the right way: By consistently targeting the right households, you’ll capture new movers every time anyone comes into your market draw area. With consistent distribution, you’ll build awareness and trusting relationships through the tangible format of direct mail marketing for dentists.
With our targeted approach to direct mail marketing for dentists, there is no fussing with specialty lists or getting outdated information (we update our lists every month for your newsletters). Your monthly newsletters will capture the attention of 100% of the new movers who relocate to your area, and with approximately 15% of the population always on the move, your patients are fluctuating, too. Direct mail newsletters for dentists are the best bet for consistently introducing your services to area households. Schedule a initial call today to find out more – and get access to our REVEAL REPORT that will reveal the opportunities for growth at your practice!
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Research report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your Free Initial Call.
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“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”
Dr. Hazel Glasper
Owner, Revive Dental