Charge To The Front Of The Herd With Dental Newsletters

Neighborhood newsletters help acquire prospective patients in your area. These dental newsletters are written specifically to intrigue and attract new patients to call your dental practice. Patient newsletters go to your patients of record and educate patients about what’s important to your practice. A quarterly patient newsletter campaign will keep existing patients connected to your practice, reduce attrition, improve patient satisfaction, and increase referrals and elective services.

To be effective, direct mail must be sent at the right time, to the right person, with the right message. When crafting a dental newsletter campaign, our proven process takes all of this into consideration. We thoroughly analyze your market draw area, research the demographics and buying preferences of the area, craft custom content that highlights your key competitive advantages, advantages that your prospective dental patients are interested in. And we ensure campaigns stay on target and on time. It’s critical to be consistent with your dental newsletter campaign, and when executed with precision, will drive overall long-term practice production growth.

No. We precisely target your dental newsletters to your core market areas, so you don’t waste time and money sending mailers to households not primed to respond. Our all-inclusive services take care of everything for you, so you don’t have to juggle with mailing lists, postage, content development, printing and coordination. Plus we track your results, your dedicated Account Success Manager works with you to coach your team on difficult calls, analyzes your offer strategies, and helps you stay on course to achieve your goals. On average our clients achieve a 6:1 ROI – that’s a great investment and it’s all taken care of for you with a proven process and plan you can follow.

Yes! With your consistent targeting of the right households, you’ll capture new movers every time anyone comes into your area. No fussing with specialty lists, getting outdated information, and missing the boat. Your monthly dental newsletters will capture the attention of 100% of the new movers who relocate to your area.

No – far from it! In fact, tech giants like Google use direct mail more than most companies to increase sales. It’s a massive part of their success. The same is true for dental practices. And with more spending online than ever and time spent on social channels, etc., it’s resulting in “online fatigue.” That means physical mail, like dental newsletters, are more impactful than ever. In fact, dental newsletters drive a much higher recognition ratio than email and postcards. Dental newsletters are your proven winner.

Content. Content marketing sets you apart. Patient NEWS has always exclusively worked for dentists on their dental marketing campaigns. You know you’re going to get superior educational content that your target audience wants. This level of content will elevate your practice authority. Recipe. Because the female head of household is the one who makes 90% of buying decisions, we include a healthy new recipe in every edition – patients look for the new one each month! All-inclusive, market analysis, lists, content, design, printing, mailing, deployment, tracking, results analysis, account management. Dental expertise. At Patient NEWS, we’ve been dental marketers since 1993. Ease of use and a proven system.

Content. Content marketing sets you apart. Patient NEWS has always exclusively worked for dentists on their dental marketing campaigns. You know you’re going to get superior educational content that your target audience wants. This level of content will elevate your practice authority. Recipe. Because the female head of household is the one who makes 90% of buying decisions, we include a healthy new recipe in every edition – patients look for the new one each month! All-inclusive, market analysis, lists, content, design, printing, mailing, deployment, tracking, results analysis, account management. Dental expertise. At Patient NEWS, we’ve been dental marketers since 1993. Ease of use and a proven system.

At Patient NEWS, the average ROI on a direct mail campaign is 6:1. But some do far better. Top-performing campaigns achieve anywhere between 13-15:1 ROI. That doesn’t mean that every dental practice will get a 6:1 ROI in a matter of months. But imagine an annual investment that drives a 6:1 ROI over the long run. That’s far better than most investments you can make! Your practice isn’t hopping from corner to corner, and your marketing campaigns shouldn’t either. We identify your core draw areas, the key households that should be nurtured by your practice on an ongoing basis. After analyzing thousands of dental offices and their markets, there is always significant opportunity for growth and expansion, as typically, a practice is connected to just a tiny percentage of households. A dental newsletter campaign is a smart investment for any dental practice.

You bet you can. Every dental newsletter campaign contains a unique call tracking number. That means you’ll see each new-patient’s call directly from your newsletter. Not only that, but with call data flowing to Practice ZEBRA, not only will you see calls tracked and recorded, but we score each call for quality assurance, and with ZEBRA’s powerful address and phone attribution you can see how many new patients you’ve acquired through your dental newsletter campaigns and the production value added to your practice. At any time. It’s exciting, remarkable, and empowering stuff for dental practices!