Stand-out zebra with white, black, and red stripes runs across a plain with herd member

Charge To The Front Of The Herd With Dental Newsletters

Make a lasting first impression with 100% of your target audience

Show patients your practice is unique! Your practice is different from the dentist around the corner. You know it and so does your team. But do prospective patients know? Is it even possible to show off your distinctive features when a herd of other dentists surrounds your practice? Yes, you can! And the best way to do it is with dental newsletters. They attract more new dental patients than other tactics because they reach your entire target audience and they STAND OUT. Dental newsletters are proven to beat postcards, overcome “online fatigue,” and form a personal connection.

  • FREE
    CONSULTATION

Neighborhood dental
newsletters include:

  • a targeted approach with market area diagnostics

  • content that differentiates you from your competitors

  • call tracking and scoring

  • marketing ROI tracking with Practice ZEBRA

  • your dedicated account success manager!

“Patient News has helped our practice in our community and our revenue has increased more than 25% every year!” – Dr. Gregory Cox

Middle-aged couple gets close on the couch to look at their latest dental newsletter

For decades, our team at Patient NEWS has perfected the art of direct mail for dentists, including our hugely successful newsletter program. Since 1993, this dental marketing solution has generated millions of new patients for thousands of dentists across North America.

With a proven formula, newsletters resonate with the female head-of-household. And because they make 90% of all dental buying decisions for their family, you want to capture their attention and gain their trust. It’s how you’ll raise awareness of your practice and make your mark with great design, messaging, and strategic special offers.

“I never thought direct mail would work, but it’s the single biggest driver.”
– Dr. Shana Friedman

An example of a stand-out neighborhood dental newsletter for new patient acquisition

Let your community know
you’re there

Dental patients have options. You want to let them know your practice exists and is well-equipped – and willing – to meet their needs. Practice awareness is the first step in the all-important patient journey – the specific phases each person experiences as a potential patient and patient of record. By getting into the homes of ideal new patients, you’ll gain an advantage over other dentists. It really is as a good as a personal introduction!

Educate patients about why they need your services

Who are your best prospective patients? And where do they live? Which competitors are standing in your way? With Patient NEWS direct mail campaigns, our demographic analysts pull in-depth insights, identify where your best patients live so you can target optimal and underserved areas. As a result, you’ll know which areas to avoid wasting marketing dollars, your practice will be more visible to the people you want to attract, and you’ll get better results.

Collage of three oral-health-related articles found inside neighborhood dental newsletters
Two topographic maps highlighting demographic and competitor analysis results
Two topographic maps highlighting demographic and competitor analysis results

A targeted approach to maximize your ROI & increase lifetime patient value

Who are your best prospective patients? And where do they live? Which competitors are standing in your way? With Patient NEWS’ direct mail campaigns, our demographic analysts pull in-depth insights and identify where your best patients live so you can target optimal and underserved areas. As a result, you’ll know in which areas to avoid wasting marketing dollars, your practice will be more visible to the people you want to attract, and you’ll get better results.

Zebra with glowing eyes looks at Practice ZEBRA's dashboard for marketing campaign results

See your results in black and white

With Practice ZEBRA, you have complete visibility to practice and marketing performance. You’ll know how many new patients your dental newsletter has generated and their production value – down to the penny they spend at your practice! With actual projected annual value of these patients, you can track ROI easily. It’s the first practice intelligence tool that captures your marketing and production data. In one convenient place.

Attractive brunette pulls stack of mail, including a dental newsletter, out of her mailbox

Newsletters perform 70% better than dental postcards

Why newsletters over dental postcards? In a dental marketing study conducted in 300 unique demographic markets, with the same target audience, content, and offer strategies, for every 10 calls generated by a postcard, the larger, standout format of the dental newsletter garnered 17. We run postcard campaigns – they work in a small percentage of markets, but this is why, most of the time, we recommend dental newsletters as your number-one choice.

Our team wants to get to know you and hear about your goals. We care about your success and have many digital and direct mail solutions that might suit your practice. It starts with a Free Consultation.

Your Questions Answered

Open FAQs To Read Frequently Asked Questions About Neighborhood Newsletters & Direct Mail

or better yet, call us at
888-377-2404 & talk to a real person!

FAQ

What’s the difference between neighborhood newsletters and patient newsletters?

Neighborhood newsletters help acquire prospective patients in your area. These dental newsletters are written specifically to intrigue and attract new patients to call your dental practice. Patient newsletters go to your patients of record and educate patients about what’s important to your practice. A quarterly patient newsletter campaign will keep existing patients connected to your practice, reduce attrition, improve patient satisfaction, and increase referrals and elective services.

Direct mail hasn’t worked for me. Why would these dental newsletters be different?

To be effective, direct mail must be sent at the right time, to the right person, with the right message. When crafting a dental newsletter campaign, our proven process takes all of this into consideration. We thoroughly analyze your market draw area, research the demographics and buying preferences of the area, craft custom content that highlights your key competitive advantages, advantages that your prospective dental patients are interested in. And we ensure campaigns stay on target and on time. It’s critical to be consistent with your dental newsletter campaign, and when executed with precision, will drive overall long-term practice production growth.

Is your service the same as EDDM?

No. We precisely target your dental newsletters to your core market areas, so you don’t waste time and money sending mailers to households not primed to respond. Our all-inclusive services take care of everything for you, so you don’t have to juggle with mailing lists, postage, content development, printing and coordination. Plus we track your results, your dedicated Account Success Manager works with you to coach your team on difficult calls, analyzes your offer strategies, and helps you stay on course to achieve your goals. On average our clients achieve a 6:1 ROI – that’s a great investment and it’s all taken care of for you with a proven process and plan you can follow.

Can I target new movers?

Yes! With your consistent targeting of the right households, you’ll capture new movers every time anyone comes into your area. No fussing with specialty lists, getting outdated information, and missing the boat. Your monthly dental newsletters will capture the attention of 100% of the new movers who relocate to your area.

Isn’t print dead?

No – far from it! In fact, tech giants like Google use direct mail more than most companies to increase sales. It’s a massive part of their success. The same is true for dental practices. And with more spending online than ever and time spent on social channels, etc., it’s resulting in “online fatigue.” That means physical mail, like dental newsletters, are more impactful than ever. In fact, dental newsletters drive a much higher recognition ratio than email and postcards. Dental newsletters are your proven winner.

What’s so special about your dental newsletters?

Content. Content marketing sets you apart. Patient NEWS has always exclusively worked for dentists on their dental marketing campaigns. You know you’re going to get superior educational content that your target audience wants. This level of content will elevate your practice authority. Recipe. Because the female head of household is the one who makes 90% of buying decisions, we include a healthy new recipe in every edition – patients look for the new one each month! All-inclusive, market analysis, lists, content, design, printing, mailing, deployment, tracking, results analysis, account management. Dental expertise. At Patient NEWS, we’ve been dental marketers since 1993. Ease of use and a proven system.

What is the average return on investment with dental newsletters?

Content. Content marketing sets you apart. Patient NEWS has always exclusively worked for dentists on their dental marketing campaigns. You know you’re going to get superior educational content that your target audience wants. This level of content will elevate your practice authority. Recipe. Because the female head of household is the one who makes 90% of buying decisions, we include a healthy new recipe in every edition – patients look for the new one each month! All-inclusive, market analysis, lists, content, design, printing, mailing, deployment, tracking, results analysis, account management. Dental expertise. At Patient NEWS, we’ve been dental marketers since 1993. Ease of use and a proven system.

What is the average return on investment with dental newsletters?

At Patient NEWS, the average ROI on a direct mail campaign is 6:1. But some do far better. Top-performing campaigns achieve anywhere between 13-15:1 ROI. That doesn’t mean that every dental practice will get a 6:1 ROI in a matter of months. But imagine an annual investment that drives a 6:1 ROI over the long run. That’s far better than most investments you can make! Your practice isn’t hopping from corner to corner, and your marketing campaigns shouldn’t either. We identify your core draw areas, the key households that should be nurtured by your practice on an ongoing basis. After analyzing thousands of dental offices and their markets, there is always significant opportunity for growth and expansion, as typically, a practice is connected to just a tiny percentage of households. A dental newsletter campaign is a smart investment for any dental practice.

Is there a way for me to monitor the results of my dental newsletter campaign?

You bet you can. Every dental newsletter campaign contains a unique call tracking number. That means you’ll see each new-patient’s call directly from your newsletter. Not only that, but with call data flowing to Practice ZEBRA, not only will you see calls tracked and recorded, but we score each call for quality assurance, and with ZEBRA’s powerful address and phone attribution you can see how many new patients you’ve acquired through your dental newsletter campaigns and the production value added to your practice. At any time. It’s exciting, remarkable, and empowering stuff for dental practices!