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Partner Resources

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Always contact us for more help and support if you can’t find what you need, or you'd like to schedule a quick discussion for one of your clients that you feel could benefit from our services. We are always here to help! 

Practice
ZEBRA

Track performance, boost growth, & simplify your clients’ marketing with our cloud-based marketing performance dashboard.

eZ Online
Scheduler

Simplify scheduling & increase your clients’ production with a 24/7 booking tool patients actually use.

Custom Photos
& Videos

Professional, coordinated, & high-quality shoots to help your clients shine online.

Patient
Newsletters

Strengthen client-patient relationships with custom newsletters that increase loyalty & referrals.

Data-Driven
Direct Mail

Use data-backed direct mail to target ideal patients & drive results for your clients.

Google &
Meta Ads

Amplify visibility & leads with expertly managed ad campaigns that deliver consistent ROI.

Dental
Websites

Launch stunning, FAST, & high-converting sites to help your clients attract & convert more patients.

SEO For
Dentists

Boost local rankings & organic traffic with expert SEO tailored to dental practices.

Review
Booster

Help your clients quickly generate more positive reviews to enhance credibility & attract new patients.

Member Promos,
Custom Comms

Drive patient engagement & practice growth with strategic communications that captivate & convert.

Automated
Reminders

Keep your clients’ schedules full & reduce no-shows with automated reminders patients respond to.

Membership Plan
Booster

Boost your membership base by turning non-insured patients into your most profitable patients.

Lead Magnet
& Nurturing System

Attract, capture, and funnel high-quality patient leads 24/7 with a branded website pop-up!

Digital & Physical. Better Together.

Because we offer a myriad of services, your clients won’t be jammed into a single solution that doesn’t fit their current situation and goals. With our team, you have a full-suite, exclusively dental marketing agency for your clients, so you can trust that they will get the strategy they need, based on their data, to help them achieve their goals – making you look great! 

Dental
Websites

Custom, beautiful, & high-converting websites that attract new patients & support your clients’ growth.

Dental
SEO

Proven SEO strategies to increase visibility, traffic, & rankings for the practices you support.

Paid
Media

Tailored Google & Meta Ads that drive results, boost bookings, & strengthen your clients’ production.

Neighborhood
Newsletters

Drive response, grow market share, & build your clients’ new patient base with proven, high-converting direct mail.

Explore Our Top Articles

Email Marketing for Dentists: What Works, What Doesn’t, and What Most Practices Miss

By Joanne Bishop • April 21, 2026
Email marketing for dentists isn’t new at all. It’s been a staple in healthcare communication for decades. And yet, most practices are still leaving results on the table. Not because email doesn’t work, but because it’s often executed without strategy, consistency, or the right data behind it. Email marketing still delivers one of the highest ROIs of any marketing channel. In healthcare, studies consistently show open rates hovering around 20-30% with well-executed campaigns pushing beyond 50%. That’s where our clients fall. That’s strong performance. On paper. But there’s a catch. If your practice only has email addresses for 70-75% of your patient base (which is what we’re seeing across Practice ZEBRA data) and only half of those people open your emails… you’re effectively reaching just 35% of your patients. That’s not a strategy – that’s a limitation. [Let’s talk email marketing] The Real Role of Email Marketing in a Dental Practice Email marketing should not be treated as a one-off tactic, a monthly checkbox, or a purely transactional channel. It can play a critical role across the entire patient lifecycle: Appointment reminders that reduce no-shows (transactional) Recall reminders that keep hygiene schedules full (transactional) Reactivation campaigns that bring dormant patients back (promotional) Membership plan promotions that drive recurring revenue (promotional) Review generation that builds your online reputation (transactional/marketing) Ongoing newsletters that keep your brand top-of-mind (retention) Custom communications/promotions (loyalty drivers) When done right, email becomes a relationship builder, not just a notification or transactional tool. But “done right” is where most practices struggle. Why Most Dental Emails Underperform There are three common issues we see again and again. 1. They sound like everyone else Generic, templated emails – especially those written by AI without editorial oversight – are easy to spot and even easier to ignore. Patients don’t engage with robotic messaging. 2. They lack consistency Sending a recall reminder once and hoping for results isn’t a strategy. Effective email marketing requires cadence, variation, and reinforcement. 3. The data isn’t complete You can’t market to patients you can’t reach. Missing email addresses – especially from guarantors – create a significant blind spot. What Actually Drives Results At Patient NEWS, email marketing works because it’s built on three pillars: content, consistency, and human connection. Our campaigns aren’t just reminders – they’re written by an experienced human editorial team that understands how to communicate with patients in a way that feels real, relevant, and engaging. That’s a big reason why our clients regularly see open rates double the industry average . And it’s not just about writing. We support practices with a full ecosystem of email communications:  Structured recall and reactivation campaigns Monthly patient newsletters with educational value Review generation emails that create reciprocity (not just requests) Membership plan promotions that actually convert Seasonal campaigns, from back-to-school to “use it or lose it” insurance, and more Custom email creation for unique practice needs A full template library that can be used as-is or customized [Book a consultation] The Overlooked Reality: Email Alone Isn’t Enough Even with strong email performance, you’re still not reaching everyone. And in dentistry, that matters more than you think. In many households, the guarantor – the person listed in your system – is often not the primary healthcare decision-maker. In fact, 92% of dental purchasing decisions are made by the female head of household . So, if your emails aren’t landing with the people who actively manage healthcare decisions, your message may never reach the person who actually books the appointment. Now, layer in the math: If 70% of guarantors have an email on file, for a practice with an average of 2,000 active patients, that means maybe 1,000 guarantors – 700 potential emails. 50% open rate (which is strong) That leaves a potential 35% visibility (350 out of 2,000 patients), and that’s with the person who may not actually book the appointments. They decide whether it gets shared or deleted. That’s a lot of missed opportunity. Why Smart Practices Combine Email Marketing with Direct Mail Printed, mailed patient newsletters continue to outperform expectations. Unlike email: They reach 100% of your patient base They’re often seen by multiple people in the household They have a longer shelf life (kitchen counter > inbox clutter) They reinforce your brand in a tangible, memorable way Email is immediate. Print is persistent. The practices seeing the strongest growth aren’t choosing one – they’re leveraging both. Where Technology Fits In Behind every effective email strategy is clean, organized data. Practice ZEBRA plays a critical role by tracking patient contact information, identifying gaps (e.g., missing guarantor emails), and helping practices understand where their communication breakdowns occur. Log in to your ZEBRA platform, navigate to the Patients page, and scroll to Patient Demographics. There you’ll see: Guarantors without email (industry average 23%) Patients with invalid email addresses Guarantors without cell phone (industry average 5%) Patients with invalid cell phone numbers Patients with invalid addresses Because before you optimize your messaging, you need to know who you’re actually reaching. Is Email Marketing Worth It for Dentists? Yes. Email marketing remains a high-performing, cost-effective communication channel for dental practices, and patients expect most of it – and can be surprised and delighted by other parts. Email supports patient retention, improves appointment compliance, and enhances overall engagement when executed with consistency and quality content. However, its effectiveness is directly tied to: The completeness of your patient data The quality of your messaging The consistency of your campaigns On its own, email has limitations in reach and visibility. Email marketing is essential – but it’s not a silver bullet. Practices that rely on email and texting alone are unintentionally capping their growth because they’re not adding value to patient relationships outside of the transactional. The real opportunity lies in integrating email into a broader, multichannel communication strategy that ensures your message reaches decision-makers. As noted, we have a terrific lineup of email marketing and texting solutions for dentists. Book a consultation appointment for a live demo with Practice ZEBRA, and our team can also show you how patient newsletters can make a real impact on patient retention.
Patient browsing a website designed by Patient NEWS.

Most Dental Websites Don’t Get Patients – Here’s Why

By Patient News • April 20, 2026
Struggling to get patients from your dental website? Learn why most dental websites don’t convert and how to increase bookings online.
Dental direct mail for dental offices that want to attract new patients.

Dental Direct Mail Marketing: The Smartest Way to Win Patients Before They Even Search

By Joanne Bishop • April 17, 2026
Dental direct mail marketing helps dentists build trust, attract high-value patients, and grow before patients even search. See how top practices win locally.
Highlighting the importance of schema markup

Why Schema Markup Matters for Your Dental Website (And How It Impacts Your SEO)

By Patient News • April 17, 2026
Schema Markup for Dental Websites: Why It Matters for SEO Learn how schema markup helps dental websites improve SEO, increase visibility in search results, and attract more qualified patient leads

Technical SEO for Dentists: 10 Things That Actually Matter

By Patient News • March 26, 2026
Learn what actually matters in technical SEO for dentists. Improve crawlability, site speed, and indexing to boost rankings and attract more patients.
A hand places a wooden block labeled

Why Branding Matters for Your Dental Practice

By Joanne Bishop • March 26, 2026
Build a powerful brand foundation with strategic marketing, design, and identity elements that drive trust, recognition, and long-term business growth.
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Dr. Hazel Glasper
Revive Dental

I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.

Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics

Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.

Dr. Dilip Dudhat
Dudhat Dental Group

I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.

Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry

Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.

Dr. Paul Goodman
Dental Nachos

As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.

Dr. Carlo Biasucci
Elite Practice

Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.

Dr. Kevin Guze
Workwell Dental Group

At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!

Amy Pennino
Pennino Family Dental

We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!

Dr. Emerson Godbolt
Northern Peaks

We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!

Chris McClure
Co-Founder
Aligned Dental Partners

Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.

Dr. Skylor Morton
Morton Dental Group

I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.

Megan Winters
Wincrest Orthodontics

Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!

Dr. Christopher Phelps
Phelps Institute

I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.

Dr. Douglas Pennino
Pennino Family Dentistry

The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.

Dr. Jason Monroe
Village Green

It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.

Dr. Harvey Katz
 

I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!

Dr. Hiren Patel
Regal Oaks Dental

I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.

Dr. Monique Nadeau
Farmington Village Dental

The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.

Dr. Alex Giannini, CSO
Aligned Dental Partners

I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.

Dr. Nathan Kennedy
Smile Solutions

The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!

Dr. Steve Sokolovskiy
Batavia Family Dental

I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!

Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington

We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.

Kelly Schwartz
Schwartz Consulting Group

Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.

Lisa Philp
CVO, Transitions Group North America

As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.

Dr. Luke Szot & Dr. Joey Woo
Springbank Dental

Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.

Dr. Rod Johnson
Total Health Dental

We get responses and we love all the call reports showing our patient flow.

Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry

The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.

Dr. Dennis Marangos
 

I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.

Dr. Brian Thompson
Global Strategies

I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.

Dr. Bradley Broughton
Batesville Dental

If you need an increase in production, I recommend Patient News.

Dr. Bill Dorfman
 

I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.

Dr. Anthony Stefanou
Connect The Dents

As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!

Dr. Alan Fernandes
Brock North Dental

Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.

David Raborn
ROI Corporation

Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!

Get Started Today

Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.


To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Reveal Report, regularly $795, now available to you at no charge! Find out more in your free initial call.

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