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Partner Resources

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Always contact us for more help and support if you can’t find what you need, or you'd like to schedule a quick discussion for one of your clients that you feel could benefit from our services. We are always here to help! 

Practice
ZEBRA

Track performance, boost growth, & simplify your clients’ marketing with our cloud-based marketing performance dashboard.

eZ Online
Scheduler

Simplify scheduling & increase your clients’ production with a 24/7 booking tool patients actually use.

Custom Photos
& Videos

Professional, coordinated, & high-quality shoots to help your clients shine online.

Patient
Newsletters

Strengthen client-patient relationships with custom newsletters that increase loyalty & referrals.

Data-Driven
Direct Mail

Use data-backed direct mail to target ideal patients & drive results for your clients.

Google &
Meta Ads

Amplify visibility & leads with expertly managed ad campaigns that deliver consistent ROI.

Dental
Websites

Launch stunning, FAST, & high-converting sites to help your clients attract & convert more patients.

SEO For
Dentists

Boost local rankings & organic traffic with expert SEO tailored to dental practices.

Review
Booster

Help your clients quickly generate more positive reviews to enhance credibility & attract new patients.

Member Promos,
Custom Comms

Drive patient engagement & practice growth with strategic communications that captivate & convert.

Automated
Reminders

Keep your clients’ schedules full & reduce no-shows with automated reminders patients respond to.

Digital & Physical. Better Together.

Because we offer a myriad of services, your clients won’t be jammed into a single solution that doesn’t fit their current situation and goals. With our team, you have a full-suite, exclusively dental marketing agency for your clients, so you can trust that they will get the strategy they need, based on their data, to help them achieve their goals – making you look great! 

Dental
Websites

Custom, beautiful, & high-converting websites that attract new patients & support your clients’ growth.

Dental
SEO

Proven SEO strategies to increase visibility, traffic, & rankings for the practices you support.

Paid
Media

Tailored Google & Meta Ads that drive results, boost bookings, & strengthen your clients’ production.

Neighborhood
Newsletters

Drive response, grow market share, & build your clients’ new patient base with proven, high-converting direct mail.

Explore Our Top Articles

By Joanne Bishop November 4, 2025
Google’s AI updates have officially rewritten the playbook for dental marketing. Today, regular Google reviews don’t just boost your reputation – they determine if your practice appears in AI Overviews and local search at all. If you’re wondering about Google Maps, look at your reviews. Strong online review volume and engagement will boost your local authority and trust signals, two key factors Google uses to decide who gets top Maps placement. This article is about reviews and the AI era, but I’ll tell you that we’ve been discussing the importance of Google reviews for years. A consistent flow of reviews (or not) directly impacts direct mail results, paid media results, and new patient flow. Take this seriously if you want more new patients. This is why dental offices across North America use smart solutions like Review BOOSTER — the easiest way to build consistent, high-quality Google reviews that make your practice stand out in the AI era. BOOK A CALL Most local businesses that actively manage their reputation aim to generate 1-5 reviews per week. Your practice wins when it drives and engages with real patient reviews, so remember to have your team prompt patients in addition to using Review BOOSTER or any automated tool. The New Power of Google Reviews in Dental SEO Google reviews for dental practices have always mattered. But with AI Overviews and LLM (Large Language Model) citations, Google now uses review signals, sentiment, volume, and recency to decide which businesses it considers trustworthy. Simply put: AI trusts the crowd. It looks for fresh, frequent, and authentic feedback. A dental office with regular positive reviews from the past few weeks will now outrank one with hundreds of stale reviews. Google reviews are star ratings and patient comments on your Google Business Profile. They validate credibility and feed directly into Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm framework – and now, AI-driven visibility. How AI Overviews & LLMs Use Review Data With Google’s AI-powered Overviews, local search no longer stops at “best dentist near me.” The AI system reads your reviews, interprets language, and extracts context (“gentle hygienist”, “great with kids,” “pain-free fillings”) to create summarized answers. And because LLMs like Gemini and ChatGPT integrate citation data, they actively look for trustworthy sources – especially verified Google Business Profiles with ongoing engagement. Your reviews are effectively training data for the AI that recommends you. That’s why consistent, high-quality feedback and timely responses are essential for staying visible. Review Volume vs. Recency – What Matters Most Now In the past, a large number of total reviews might have been enough to dominate local SEO. But Google’s latest updates emphasize recency and engagement. Recency signals relevance. Fresh reviews tell AI that your practice is active and trusted today. Engagement (your replies to reviews) shows responsiveness and builds your credibility score. So, a practice collecting steady feedback and replying within 48 hours will now outperform one with double the reviews but little recent activity and/or without responses to patients. We see that all the time! Your patients took the time to compliment you, so make time to say thank you. This also gives you the opportunity to add your important keywords in your thanks when it's natural too! Why Review BOOSTER is a Game-Changer You already know reviews matter. The challenge? Getting patients to leave them – and ensuring that feedback supports your online reputation instead of hurting it. That’s where Review BOOSTER from Patient NEWS makes all the difference. Here’s how it works (and why it’s the perfect match for AI-driven marketing): Dual-channel outreach: Email & text Reach every type of patient. Review BOOSTER automatically sends both email and SMS requests after each visit, dramatically increasing response rates. Redirects unhappy patients privately If a patient isn’t feeling great about their experience, you want to offer them an alternate way to let you know, privately and directly to you. With Review BOOSTER, they’re guided to share feedback directly with your practice, not on your public Google page. This protects your rating and gives you valuable insight for service recovery. Smart responder dashboard Every review (Google, Facebook, etc.) feeds into one easy-to-use dashboard in Practice ZEBRA. You can monitor and reply, because response time now influences how AI interprets your reputation. AI monitors responsiveness Google and other engines track review responses as engagement signals. Review BOOSTER makes it effortless to reply quickly and personally, strengthening your SEO trust metrics. Real-time alerts & analytics Get notified of new reviews instantly and monitor trends, so you’re never blindsided by feedback or missing opportunities to shine. 5 Key Benefits of Using Review BOOSTER Amplify visibility: More reviews, across more patients – faster. Protect your reputation: Redirect unhappy feedback before it goes public. Save staff time: Manage all reviews from one intuitive dashboard. Boost SEO credibility: Responding shows Google you’re active and engaged. Increase patient trust: Fresh, authentic reviews reassure new patients instantly. Why Google Reviews Are Mission-Critical for Dentists In the AI era, dental reputation management isn’t just about getting stars – it’s about managing signals. AI models analyze tone, recency, and your responsiveness to determine whether you’re a trusted expert in your area. Here’s what’s happening behind the scenes: Frequent, recent reviews feed AI Overviews with real-time trust data. Review content adds treatment-related keywords naturally. (Great for dental SEO.) Review responses boost your authority and “Experience” score under E-E-A-T. AI models reward active practices with higher placement in conversational search. Negative reviews, handled professionally, improve authenticity ratings. Consistent engagement drives better click-through and appointment conversions. Review BOOSTER makes all of this automatic. You get the ongoing patient feedback that Google (and your prospective patients) are using to decide who’s most trustworthy. How Review BOOSTER Helps You Thrive in the AI-Driven Search Era Google’s AI doesn’t just rank based on keywords anymore (emphasizing “just” because keywords and web content are still very, very important). AI will rank on credibility and connection. The practices that will dominate AI Overviews are those showing fresh engagement every week. Review BOOSTER makes that effortless: It automates review collection, so you stay consistently visible. It protects your rating with intelligent filtering. It helps you reply faster and smarter, which AI sees as proof of reliability. The Bottom Line AI-driven search is rewriting the rules of dental marketing. Google reviews for dental practices are now your most influential ranking signal, not just for human readers but for the AI systems deciding who gets recommended. The key? Consistency, authenticity, and responsiveness. And that’s exactly what Review BOOSTER delivers – seamlessly, automatically, and intelligently. If you’re ready to get more reviews, protect your reputation, and stand out in Google’s new AI landscape, call Patient NEWS at 888-377-2404 to see how we can help your practice shine online. FAQs 1. How do Google reviews affect dental SEO? Google reviews build trust signals that directly impact rankings in both local search and AI Overviews. Review BOOSTER helps you capture more authentic feedback automatically. Learn more about Reputation Management Services. 2. Do AI Overviews use Google reviews? Yes. Google’s AI Overviews analyzes reviews for sentiment, recency, and engagement. Frequent, authentic reviews boost your visibility in AI-driven search summaries. 3. Why is responding to reviews important for a dental clinic? Google tracks responsiveness as an engagement signal. Replying quickly shows credibility and customer care. Review BOOSTER’s dashboard makes it simple to manage every response in one place. 4. How does Review BOOSTER protect against bad reviews? If a patient leaves negative feedback, the tool redirects them privately to your office instead of a public review site, helping you resolve issues before they affect your rating. 5. How can dentists get more Google reviews quickly? Automate the process. Review BOOSTER sends both email and text invitations after each appointment – doubling your reach and results. Call 888-377-2404 to get started today!
A light bulb is shining brightly in a dark room surrounded by other light bulbs.
By Joanne Bishop October 28, 2025
Discover the top 26 dental marketing ideas for 2026 to boost your practice's growth. Learn innovative strategies to attract new patients and enhance your brand's online presence.
A purple background with the words `` do you want more new patients ? ''
By Joanne Bishop February 10, 2025
Boost your dental practice's visibility with Patient NEWS' effective print and paid media campaigns, designed to attract and convert new patients efficiently.
A group of people are sitting on a couch in a room.
By Joanne Bishop January 31, 2025
Explore how images can dramatically enhance your marketing efforts and engage audiences effectively at Patient News.
A woman in a red shirt is making an ok sign with her hands.
By Tara O'Reilly January 10, 2025
Patient NEWS clients attracted 25% more new patients than industry average, with average production at $2 million for 2024.
A bar graph showing a company 's production growth
By Joanne Bishop December 16, 2024
The North American dental market is set to grow by 12% in 2025. Discover how your dental practice can leverage brand awareness, patient acquisition strategies, and effective marketing tactics to gain market share and increase production
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Dr. Hazel Glasper
Revive Dental

I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.

Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics

Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.

Dr. Dilip Dudhat
Dudhat Dental Group

I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.

Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry

Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.

Dr. Paul Goodman
Dental Nachos

As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.

Dr. Carlo Biasucci
Elite Practice

Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.

Dr. Kevin Guze
Workwell Dental Group

At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!

Amy Pennino
Pennino Family Dental

We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!

Dr. Emerson Godbolt
Northern Peaks

We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!

Chris McClure
Co-Founder
Aligned Dental Partners

Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.

Dr. Skylor Morton
Morton Dental Group

I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.

Megan Winters
Wincrest Orthodontics

Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!

Dr. Christopher Phelps
Phelps Institute

I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.

Dr. Douglas Pennino
Pennino Family Dentistry

The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.

Dr. Jason Monroe
Village Green

It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.

Dr. Harvey Katz
 

I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!

Dr. Hiren Patel
Regal Oaks Dental

I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.

Dr. Monique Nadeau
Farmington Village Dental

The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.

Dr. Alex Giannini, CSO
Aligned Dental Partners

I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.

Dr. Nathan Kennedy
Smile Solutions

The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!

Dr. Steve Sokolovskiy
Batavia Family Dental

I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!

Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington

We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.

Kelly Schwartz
Schwartz Consulting Group

Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.

Lisa Philp
CVO, Transitions Group North America

As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.

Dr. Luke Szot & Dr. Joey Woo
Springbank Dental

Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.

Dr. Rod Johnson
Total Health Dental

We get responses and we love all the call reports showing our patient flow.

Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry

The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.

Dr. Dennis Marangos
 

I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.

Dr. Brian Thompson
Global Strategies

I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.

Dr. Bradley Broughton
Batesville Dental

If you need an increase in production, I recommend Patient News.

Dr. Bill Dorfman
 

I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.

Dr. Anthony Stefanou
Connect The Dents

As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!

Dr. Alan Fernandes
Brock North Dental

Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.

David Raborn
ROI Corporation

Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!

Get Started Today

Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.


To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Reveal Report, regularly $795, now available to you at no charge! Find out more in your free initial call.

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