STAND OUT & DIFFERENTIATE
Effective Dental Direct Mail Marketing Services
In today's digital age, direct mail marketing remains a powerful tool, especially for dental practices looking to enhance their local presence. At Patient News, we specialize in creating impactful dental direct mail campaigns that not only reach your target audience but also resonate with them on a personal level.

Why Choose Dental Direct Mail?
Dental direct mail marketing involves sending printed promotional materials directly to the homes of potential or existing patients. This approach allows for:

Branded & Educational
Content & format elevates your practice as the trusted authority patients should choose.

Precisely Targeted
We find the areas primed to respond with the ideal new patients you want.

Personalized To Each Household
STAND OUT with your personal approach to each family.

Clear Results
You get transparent reporting down to the penny patients spend in production.

Better Than Postcards
Newsletters outperform postcards by 70%.

Build Practice Awareness
The only way to reach 100% of targeted area homes.
Success Stories: Real Results with Direct Mail Dental Campaigns
Branded, Educational Content
Attracts Attention
The large format stands out in the mailbox with content dental decision-makers want and look forward to. Showcase your practice and services to increase new patient bookings.
Questions? Talk to our team
Researched Exclusively For
Dental Patient Buying Behavior
Neuroscience research and analysis informs how patients engage to ensure that your newsletter will make a lasting impact (on average 17 days in home versus 17 seconds for email).
Questions? Talk to our team
Let Your Community
Know You’re There
Practice awareness is the first step in the patient journey, and we help you precisely target the most qualified new patients. Your newsletter acts as a personal introduction to homeowners!
Questions? Talk to our team
Educated Patients Are More
Valuable Patients
Content marketing sets dental offices apart. The content in your newsletter will enhance your practice reputation and make a strong impact on head-of-house decision-makers, including new a healthy recipe in every edition that patients look forward to receiving.
Questions? Talk to our team
Be known as THE authority in your area. WOW patients with a winning newsletter campaign!
See Your Results In Black & White
Unlimited call scoring and advanced attribution by phone and address provide complete visibility to the patient journey and campaign results for continuous improvement – right down to the penny new patients spend in production.
Questions? Talk to our team
Make It Easy For New
Patients To Book
Actionable insights help your practice make good marketing and operational decisions, maximize results, and increase production.
Know why patients don’t book and how to capture more appointments.
Questions? Talk to our team
Build & Strengthen Your Practice Image & Reputation
Consumers of all ages want quality information to make good decisions for their families. Stand out from the postcard crowd by offering more value as part of your brand identity with new dental health-oriented content every month.
Questions? Talk to our team
Customized For Your Unique Practice & Target Demographic
Your newsletter content and imagery will be reflective of your target audience demographic and buying preferences. Detailed research helps us find like-audiences so you attract the new patients you want.
Questions? Talk to our team
Personalized Communication Is More Engaging
Attract more attention and increase the likelihood of response with variable data printing, which allows us to personalize each newsletter for the specific household recipient. (US only)
Questions? Talk to our team
FEATURED QUESTIONS
Frequently Asked Question
Direct Mail Hasn’t Worked For Me. Why Would These Dental Newsletters Be Different?
Not all direct mail is the same. To be effective, direct mail must be sent at the right time, to the right person, with the right message, and results clearly tracked. When crafting a dental newsletter campaign, our proven process takes all of this into consideration. We thoroughly analyze your market draw area, research the demographics and buying preferences of the area, craft custom content that highlights your key competitive advantages - that your prospective dental patients are interested in. And we ensure campaigns stay on target and on time and leads are well managed. It’s critical to be consistent with your dental newsletter campaign, and when executed with precision, it will drive overall long-term practice production growth.
Is Your Service The Same As EDDM?
No. We precisely target your dental newsletters to your core market areas, so you don’t waste time and money sending mailers to
households not primed to respond. Our all-inclusive services take care of everything for you, so you don’t have to juggle mailing lists, postage, content development, printing, and coordination. Plus, we track your results, your dedicated Account Success Manager works with you to coach your team on difficult calls, analyzes your offer strategies, and helps you stay on course to achieve your goals. On average, our clients achieve a 6:1 ROI – that’s a great investment and it’s all taken care of for you with a proven process and plan you can follow.
Isn’t Print Dead?
No – far from it! In fact, tech giants like Google use direct mail more than most companies to increase sales. It’s a massive part of their success. The same is true for dental practices: in fact, it’s often the #1 driver of new patients. These days “online fatigue” has made consumers less trusting and more skeptical than ever with digital advertising, and the newsletter format has become the most trusted ad source at decision making. Physical mail, like dental newsletters, are more impactful than ever. In fact, dental newsletters drive a much higher recognition ratio than email and postcards. Dental newsletters are your proven winner.
Can I Target New Movers?
Yes! With your consistent targeting of the right
households, you’ll capture new movers every time anyone comes into your area. No fussing with specialty lists, getting outdated information, and missing the boat. Your monthly dental newsletters will capture the attention of 100% of the new movers who relocate to your area, and with approximately 15% of the population always on the move, your monthly newsletters are the best bet to consistently introduce your services to new people in your area.
Our Dental Direct Mail Services
- Weekly Direct Mail Programs:
Continuously engage your community and keep your practice top-of-mind with our weekly direct mail services. Regular mailings ensure consistent touchpoints with potential patients, enhancing brand recall.
- Direct Mail Products:
From postcards to newsletters, our range of customizable direct mail products is designed to meet diverse marketing needs and budget considerations. Each product is crafted to stand out in the mail and capture attention.
- Consumer Research-Driven Strategies:
Our campaigns are powered by in-depth consumer research, ensuring that every piece of mail is not only beautifully designed but also strategically formulated to appeal to the specific demographics of your dental practice’s target market.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Research report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your Free Initial Call.
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“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”
Dr. Hazel Glasper
Owner, Revive Dental