The logo for patient news dental marketing and software

STAND OUT & DIFFERENTIATE

Effective Dental Direct Mail Marketing Services

In today's digital age, direct mail marketing remains a powerful tool, especially for dental practices looking to enhance their local presence. At Patient News, we specialize in creating impactful dental direct mail campaigns that not only reach your target audience but also resonate with them on a personal level.

A group of flyers are sitting on top of each other on a table.

Why Choose Dental Direct Mail?

Dental direct mail marketing involves sending printed promotional materials directly to the homes of potential or existing patients. This approach allows for:

A red circle with a white letter n inside of it.

Branded & Educational

Content & format elevates your practice as the trusted authority patients should choose.

The letter n is in a black circle on a white background.

Precisely Targeted

We find the areas primed to respond with the ideal new patients you want.

A purple circle with a white letter n inside of it.

Personalized To Each Household

STAND OUT with your personal approach to each family.

A white letter n is in a gray circle.

Clear Results

You get transparent reporting down to the penny patients spend in production.

A blue circle with a white letter n inside of it.

Better Than Postcards

Newsletters outperform postcards by 70%.

A white letter n is in a gray circle.

Build Practice Awareness

The only way to reach 100% of targeted area homes.

Success Stories: Real Results with Direct Mail Dental Campaigns

“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”

Dr. Hazel Glasper

Owner, Revive Dental

“ Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend. ”

Dr. Ben Winters, Wincrest Orthodontics

aka The Bentist with 25M followers

“ I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices. ”

Dr. Dilip Dudhat

Dudhat Dental Group

“ Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns. ”

Dr. Travis Campbell, The Practice Whisperer

380 Family Dentistry

“ As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence. ”

Dr. Paul Goodman

Dental Nachos

“ Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant. ”

Dr. Carlo Biasucci

Elite Practice

“ At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun! ”

Dr. Kevin Guze

Workwell Dental Group

“ We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you! ”

Amy Pennino

Pennino Family Dental

“ We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them! ”

Dr. Emerson Godbolt

Northern Peaks

“ Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient. ”

Chris McClure, Co-founder

Aligned Dental Partners

“ I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended. ”

Dr. Skylor Morton

Morton Dental Group

“ Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough! ”

Megan Winters

Wincrest Orthodontics

“ I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results. ”

Dr. Christopher Phelps

Phelps Institute

“ The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works. ”

Dr. Douglas Pennino

Pennino Family Dentistry

“ It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people. ”

Dr. Jason Monroe

Village Green

“ I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later! ”

Dr. Harvey Katz

“ I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver. ”

Dr. Hiren Patel

Regal Oaks Dental

“ The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding. ”

Dr. Monique Nadeau

Farmington Village Dental

“ I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News. ”

Dr. Alex Giannini, CSO

Aligned Dental Partners

“ The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars! ”

Dr. Nathan Kennedy

Smile Solutions

“ I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended! ”

Dr. Steve Sokolovskiy

Batavia Family Dental

“ We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News. ”

Dr. Yelena Obholz

Aesthetic & Family Dentistry of Washington

“ Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice. ”

Kelly Schwartz

Schwartz Consulting Group

“ As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice. ”

Lisa Philp

CVO, Transitions Group North America

“ We love working with Carrie at patient NEWS. She is knowledgeable about the dental industry, she keeps us informed, helps us plan, and helps us retain current patients as well as add new patients each month. It has been worth it. ”

Jennifer Simper

Southridge Dental

“ Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice. ”

Dr. Luke Szot & Dr. Joey Woo

Springbank Dental

“ I’ve been working with Patient News for several years. Excellent customer service. Very pleased with their work on our website and marketing. Highly recommend them. ”

Dr. Nadine Cordero

“ We get responses and we love all the call reports showing our patient flow. ”

Dr. Rod Johnson

Total Health Dental

“ I've been sending out neighborhood newsletters in our area for years. Our average production generated from the newsletter is over ten times the cost of the service. I am pleased that my experience with Patient News has been very positive. In today's world, it's unusual to find a company that actually follows through on promises and commitments, but Patient News has delivered. Thank you Patient News! ”

Dr. Mike Malone

“ The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program. ”

Dr. Guy M. Lewis

Texas Center for Cosmetic Dentistry

“ I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice. ”

Dr. Dennis Marangos

“ I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars. ”

Dr. Brian Thompson

Global Strategies

“ If you need an increase in production, I recommend Patient News. ”

Dr. Bradley Broughton

Batesville Dental

“ I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News. ”

Dr. Bill Dorfman

Dr. Bill Dorfman, DDS

“ As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER! ”

Dr. Anthony Stefanou

Connect The Dents

“ Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation. ”

Dr. Alan Fernandes

Brock North Dental

“ Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it! ”

David Raborn

ROI Corporation

Branded, Educational Content

Attracts Attention

The large format stands out in the mailbox with content dental decision-makers want and look forward to. Showcase your practice and services to increase new patient bookings.

Researched Exclusively For

Dental Patient Buying Behavior

Neuroscience research and analysis informs how patients engage to ensure that your newsletter will make a lasting impact (on average 17 days in home versus 17 seconds for email).

Let Your Community

Know You’re There

Practice awareness is the first step in the patient journey, and we help you precisely target the most qualified new patients. Your newsletter acts as a personal introduction to homeowners!

Educated Patients Are More

Valuable Patients

Content marketing sets dental offices apart. The content in your newsletter will enhance your practice reputation and make a strong impact on head-of-house decision-makers, including new a healthy recipe in every edition that patients look forward to receiving.

Be known as THE authority in your area. WOW patients with a winning newsletter campaign!

See Your Results In Black & White

Unlimited call scoring and advanced attribution by phone and address provide complete visibility to the patient journey and campaign results for continuous improvement – right down to the penny new patients spend in production.

Make It Easy For New

Patients To Book

Actionable insights help your practice make good marketing and operational decisions, maximize results, and increase production.


Know why patients don’t book and how to capture more appointments.

Build & Strengthen Your Practice Image & Reputation

Consumers of all ages want quality information to make good decisions for their families. Stand out from the postcard crowd by offering more value as part of your brand identity with new dental health-oriented content every month.

Customized For Your Unique Practice & Target Demographic

Your newsletter content and imagery will be reflective of your target audience demographic and buying preferences. Detailed research helps us find like-audiences so you attract the new patients you want.

Personalized Communication Is More Engaging

Attract more attention and increase the likelihood of response with variable data printing, which allows us to personalize each newsletter for the specific household recipient. (US only)

FEATURED QUESTIONS

Frequently Asked Question

  • Direct Mail Hasn’t Worked For Me. Why Would These Dental Newsletters Be Different?

    Not all direct mail is the same. To be effective, direct mail must be sent at the right time, to the right person, with the right message, and results clearly tracked. When crafting a dental newsletter campaign, our proven process takes all of this into consideration. We thoroughly analyze your market draw area, research the demographics and buying preferences of the area, craft custom content that highlights your key competitive advantages - that your prospective dental patients are interested in. And we ensure campaigns stay on target and on time and leads are well managed. It’s critical to be consistent with your dental newsletter campaign, and when executed with precision, it will drive overall long-term practice production growth.

  • Is Your Service The Same As EDDM?

    No. We precisely target your dental newsletters to your core market areas, so you don’t waste time and money sending mailers to

    households not primed to respond. Our all-inclusive services take care of everything for you, so you don’t have to juggle mailing lists, postage, content development, printing, and coordination. Plus, we track your results, your dedicated Account Success Manager works with you to coach your team on difficult calls, analyzes your offer strategies, and helps you stay on course to achieve your goals. On average, our clients achieve a 6:1 ROI – that’s a great investment and it’s all taken care of for you with a proven process and plan you can follow.

  • Isn’t Print Dead?

    No – far from it! In fact, tech giants like Google use direct mail more than most companies to increase sales. It’s a massive part of their success. The same is true for dental practices: in fact, it’s often the #1 driver of new patients. These days “online fatigue” has made consumers less trusting and more skeptical than ever with digital advertising, and the newsletter format has become the most trusted ad source at decision making. Physical mail, like dental newsletters, are more impactful than ever. In fact, dental newsletters drive a much higher recognition ratio than email and postcards. Dental newsletters are your proven winner.

  • Can I Target New Movers?

    Yes! With your consistent targeting of the right

    households, you’ll capture new movers every time anyone comes into your area. No fussing with specialty lists, getting outdated information, and missing the boat. Your monthly dental newsletters will capture the attention of 100% of the new movers who relocate to your area, and with approximately 15% of the population always on the move, your monthly newsletters are the best bet to consistently introduce your services to new people in your area.

  • Our Dental Direct Mail Services
    • Weekly Direct Mail Programs:

    Continuously engage your community and keep your practice top-of-mind with our weekly direct mail services. Regular mailings ensure consistent touchpoints with potential patients, enhancing brand recall.


    • Direct Mail Products:

    From postcards to newsletters, our range of customizable direct mail products is designed to meet diverse marketing needs and budget considerations. Each product is crafted to stand out in the mail and capture attention.


    • Consumer Research-Driven Strategies:

    Our campaigns are powered by in-depth consumer research, ensuring that every piece of mail is not only beautifully designed but also strategically formulated to appeal to the specific demographics of your dental practice’s target market.

Get Started Today

Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.



To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Research report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your Free Initial Call.

Find Out More

Stay In The Know!

Join 20,000 dental colleagues today!

Subscribe to our weekly updates, and/or request a free brochure and product samples.

(888) 377-2404

Contact Us

Share by: