Optimized to Rank & Convert
SEO Services for Dentists That Deliver Measurable Results
Dominate your local market in the AI-era with our advanced dental SEO solutions.
Client Success Stories with Dental SEO Services
Dr. Hazel Glasper
Revive Dental
I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three.
Dr. Ben Winters
aka The Bentist with 25M followers
Wincrest Orthodontics
Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend.
Dr. Dilip Dudhat
Dudhat Dental Group
I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices.
Dr. Travis Campbell
The Practice Whisperer
380 Family Dentistry
Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns.
Dr. Paul Goodman
Dental Nachos
As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence.
Dr. Carlo Biasucci
Elite Practice
Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant.
Dr. Kevin Guze
Workwell Dental Group
At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun!
Amy Pennino
Pennino Family Dental
We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you!
Dr. Emerson Godbolt
Northern Peaks
We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them!
Chris McClure
Co-Founder
Aligned Dental Partners
Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient.
Dr. Skylor Morton
Morton Dental Group
I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended.
Megan Winters
Wincrest Orthodontics
Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough!
Dr. Christopher Phelps
Phelps Institute
I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results.
Dr. Douglas Pennino
Pennino Family Dentistry
The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works.
Dr. Jason Monroe
Village Green
It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people.
Dr. Harvey Katz
I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later!
Dr. Hiren Patel
Regal Oaks Dental
I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.
Dr. Monique Nadeau
Farmington Village Dental
The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding.
Dr. Alex Giannini, CSO
Aligned Dental Partners
I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News.
Dr. Nathan Kennedy
Smile Solutions
The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars!
Dr. Steve Sokolovskiy
Batavia Family Dental
I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended!
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News.
Kelly Schwartz
Schwartz Consulting Group
Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice.
Lisa Philp
CVO, Transitions Group North America
As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice.
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice.
Dr. Rod Johnson
Total Health Dental
We get responses and we love all the call reports showing our patient flow.
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program.
Dr. Dennis Marangos
I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice.
Dr. Brian Thompson
Global Strategies
I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars.
Dr. Bradley Broughton
Batesville Dental
If you need an increase in production, I recommend Patient News.
Dr. Bill Dorfman
I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News.
Dr. Anthony Stefanou
Connect The Dents
As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER!
Dr. Alan Fernandes
Brock North Dental
Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation.
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David Raborn
ROI Corporation
Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it!
Command Attention with Custom Content
Every website we create includes unique SEO-ready content written specifically about the practice and team, featuring your competitive advantages and core keywords. A full QA process and duplicity checks ensure there aren't negative impacts on SEO and your site is built to engage and convert.
Modern & Sleek
Our SEO services optimize all major components that influence site ranking. Algorithm changes, Google's 200+ ranking factors, AI, and generative search tactics that determine web position.
Questions? Talk to our team
Power Your Website To #1
Your dental SEO campaign is strategically crafted to maximize attention through website speed, on-page and off-page optimization, relevant keywords, quality content, link-building, and more!
Questions? Talk to our team
Rank Locally On Google
Local SEO is the new normal! Improve practice visibility, increase traffic, and organically attract more new patients with custom Google Business Profile posts.
Questions? Talk to our team
Impress with Stunning Websites & Win with Powerful SEO Strategies!
The Patient NEWS Success Blueprint
Multichannel Approach To Boost Awareness
SEO, paid media, social media, and traditional marketing methods all work synergistically to help you achieve your new patient goals. Make an impact on your market and generate significant ROI within the first year!
Questions? Talk to our team
Strategy & Planning Roadmap
Our three-step process starts with a comprehensive market analysis, extensive keyword research, and continuous search engine optimizations. Your site is written and built to be as unique as your practice!
Questions? Talk to our team
SEO Results from Dental Experts
At Patient NEWS, we only focus on dentistry and have done it for 30+ years. Our systems provide consistently measurable results with white-hat tactics Google loves! Your dedicated Account Manager is ready to provide a hands-on, white-glove experience. Plus, we answer the phone!
Questions? Talk to our team
More New Patients, Clear ROI
Convert more new patients with unlimited call tracking and scoring! Get clear, down-to-the-penny patient spend in production with black and white results in Practice ZEBRA. 🦓
Questions? Talk to our team
Why We're Different
When dentists join our team, they complain about their previous provider. Lack of reporting, lack of service, lack of communication, and lack of proactive support. You'll only get great service from the team at Patient NEWS!
Questions? Talk to our team
FEATURED QUESTIONS
Dental SEO FAQs
What is SEO for dentists, and why is it essential for practice growth?
SEO for dentists is the strategic optimization of your website, content, and online authority so your practice ranks prominently when patients search for dental services. It goes beyond simply appearing on Google. It ensures your practice shows up in organic results, local map listings, and increasingly within AI-generated overviews that summarize top providers. In competitive markets, local search visibility directly impacts patient acquisition. If your practice is not ranking on page one, you are losing new patient opportunities to competitors who are.
How is local SEO for dentists different from general dental marketing?
Local SEO for dentists is specifically designed to attract patients within your geographic service area. Unlike traditional marketing that broadcasts broadly, local SEO targets high-intent searches such as “dentist near me” or “Invisalign provider in [city].” It combines location-based keyword strategy, Google Business Profile optimization, authoritative local signals, and service-focused content to position your practice as the most relevant and trusted option in your community.
How does content impact SEO for dentists?
Local SEO for dentists is specifically designed to attract patients within your geographic service area. Unlike traditional marketing that broadcasts broadly, local SEO targets high-intent searches such as “dentist near me” or “Invisalign provider in [city].” It combines location-based keyword strategy, Google Business Profile optimization, authoritative local signals, and service-focused content to position your practice as the most relevant and trusted option in your community.
Why do authority and backlinks matter in dental SEO?
Search engines rank dental websites based on trust. Authority is built when reputable websites reference, link to, and validate your practice online. In SEO for dentists, earning high-quality backlinks from credible directories, local organizations, industry publications, and relevant media signals to Google that your practice is established and trustworthy. Without authority, even well-designed websites struggle to compete in saturated markets.
How are AI Overviews and large language models changing SEO for dentists?
AI Overviews and large language models now influence how patients receive information in search results. Instead of showing only traditional links, Google increasingly summarizes answers and recommends providers based on authority, clarity, and structured content. SEO for dentists must now account for how content is interpreted by AI systems. That means writing clearly structured, experience-driven content, using semantic relevance, and establishing digital authority so your practice is recognized as a reliable source worthy of inclusion in AI-generated summaries. Practices that ignore this shift risk losing visibility even if they previously ranked well.
How long does local SEO for dentists take to produce measurable results?
SEO is a long-term growth strategy. Most dental practices begin to see ranking movement within three to six months, with stronger traffic and new patient increases developing over six to 12 months. The timeline depends on competition, existing website authority, flow of patient reviews, and the consistency of optimization efforts. Unlike paid advertising, the value of SEO compounds over time, creating sustained visibility and lower long-term acquisition costs.
How does E-E-A-T impact SEO for dentists?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It plays a significant role in SEO for dentists because dentistry is considered a healthcare category where accuracy and credibility matter. Google evaluates whether your website demonstrates real clinical experience, clear provider credentials, accurate treatment information, and consistent trust signals across the web. This includes doctor bios, professional affiliations, patient reviews, authoritative backlinks, and well-structured service content. Dental practices that invest in E-E-A-T-driven content and authority-building are far more likely to rank competitively and appear in AI-generated summaries. In healthcare search, trust is not optional – it is algorithmic.
How much does SEO for dentists cost?
The cost of SEO for dentists varies based on market competition, geographic size, and the scope of services required. However, the better question is not cost – it is return. Our comprehensive dental SEO programs are very cost-effective, providing an average 40X ROI. Effective local SEO for dentists reduces reliance on paid advertising, increases high-intent patient inquiries, and builds a long-term digital asset that compounds in value over time. When SEO is executed strategically with measurable benchmarks and transparent reporting, it becomes one of the most cost-efficient patient-acquisition channels available to a dental practice.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals and our solutions to see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Reveal Report, regularly $795, now available to you at no charge! Find out more in your free initial call.
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