THE FASTEST WEBSITES IN DENTISTRY
Secure, modern, and fast, your customized dental website will reflect your practice brand, tell your story, and engage patients and prospective patients with great content. plus, supercharged local SEO to ensure you rank and get more high-quality new patient leads!
OUR SERVICES
Improve new patient conversions! Unique to your brand, seamless navigation, responsive, & fast. Google ranks fast sites higher!
Optimized to the max for continuous growth and improvement, driving more relevant traffic to your site.
We get to know you, your story, and your unique value proposition to create a personal, high-converting website that you will love!
You get transparent reporting down to the penny patients spend in production.
Saving you time & capturing more new patients when they’re ready to book 24/7.
Maintain superior customer service & improve performance, increasing overall new patient flow.
“ Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend. ”
Dr. Ben Winters, Wincrest Orthodontics
aka The Bentist with 25M followers
“ I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices. ”
Dr. Dilip Dudhat
Dudhat Dental Group
“ Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns. ”
Dr. Travis Campbell, The Practice Whisperer
380 Family Dentistry
“ As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence. ”
Dr. Paul Goodman
Dental Nachos
“ Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant. ”
Dr. Carlo Biasucci
Elite Practice
“ At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun! ”
Dr. Kevin Guze
Workwell Dental Group
“ We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you! ”
Amy Pennino
Pennino Family Dental
“ We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them! ”
Dr. Emerson Godbolt
Northern Peaks
“ Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient. ”
Chris McClure, Co-founder
Aligned Dental Partners
“ I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended. ”
Dr. Skylor Morton
Morton Dental Group
“ Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough! ”
Megan Winters
Wincrest Orthodontics
“ I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results. ”
Dr. Christopher Phelps
Phelps Institute
“ The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works. ”
Dr. Douglas Pennino
Pennino Family Dentistry
“ It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people. ”
Dr. Jason Monroe
Village Green
“ I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later! ”
Dr. Harvey Katz
“ I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver. ”
Dr. Hiren Patel
Regal Oaks Dental
“ The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding. ”
Dr. Monique Nadeau
Farmington Village Dental
“ I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News. ”
Dr. Alex Giannini, CSO
Aligned Dental Partners
“ The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars! ”
Dr. Nathan Kennedy
Smile Solutions
“ I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended! ”
Dr. Steve Sokolovskiy
Batavia Family Dental
“ We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News. ”
Dr. Yelena Obholz
Aesthetic & Family Dentistry of Washington
“ Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice. ”
Kelly Schwartz
Schwartz Consulting Group
“ As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice. ”
Lisa Philp
CVO, Transitions Group North America
“ We love working with Carrie at patient NEWS. She is knowledgeable about the dental industry, she keeps us informed, helps us plan, and helps us retain current patients as well as add new patients each month. It has been worth it. ”
Jennifer Simper
Southridge Dental
“ Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice. ”
Dr. Luke Szot & Dr. Joey Woo
Springbank Dental
“ I’ve been working with Patient News for several years. Excellent customer service. Very pleased with their work on our website and marketing. Highly recommend them. ”
Dr. Nadine Cordero
“ We get responses and we love all the call reports showing our patient flow. ”
Dr. Rod Johnson
Total Health Dental
“ I've been sending out neighborhood newsletters in our area for years. Our average production generated from the newsletter is over ten times the cost of the service. I am pleased that my experience with Patient News has been very positive. In today's world, it's unusual to find a company that actually follows through on promises and commitments, but Patient News has delivered. Thank you Patient News! ”
Dr. Mike Malone
“ The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program. ”
Dr. Guy M. Lewis
Texas Center for Cosmetic Dentistry
“ I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice. ”
Dr. Dennis Marangos
“ I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars. ”
Dr. Brian Thompson
Global Strategies
“ If you need an increase in production, I recommend Patient News. ”
Dr. Bradley Broughton
Batesville Dental
“ I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News. ”
Dr. Bill Dorfman
Dr. Bill Dorfman, DDS
“ As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER! ”
Dr. Anthony Stefanou
Connect The Dents
“ Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation. ”
Dr. Alan Fernandes
Brock North Dental
“ Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it! ”
David Raborn
ROI Corporation
Wow patients with a stunning website experience. Showcase the practice and services to visitors with an optimized design that will increase new patient bookings.
Questions? Talk to our team
Neuroscience research and analysis make these websites high converting. Knowing how patients view content ensures that your website will engage and increase response.
Questions? Talk to our team
Improve practice visibility online, increase traffic, and organically attract and convert more new patients for incredible ROI.
Questions? Talk to our team
Unlimited call tracking and scoring help your team convert more patients, with black & white results visibility in Practice ZEBRA down to the penny patients spend in production. Manage multiple locations with ZEBRA Enterprise.
Questions? Talk to our team
Directly integrated with your practice management software, our eZ (peazy) Online Scheduler improves the patient experience with 24/7 convenient access, increasing web conversions. Add-on with Practice ZEBRA.
Questions? Talk to our team
Reviews influence 97% of buying decisions. Review BOOSTER (text AND email), adds value with educational content that delights patients and increases reviews. Add-on with Practice ZEBRA.
Questions? Talk to our team
Your web presence will be supported by consistent social posts to your Facebook page, with a proven system for your team to follow.
Questions? Talk to our team
Our proprietary teeth whitener adds relevant interaction and personalization to your site, with entertainment value that boosts engagement and helps you gain more new patients.
Questions? Talk to our team
FEATURED QUESTIONS
WebLift has been designed by Patient NEWS to offer four levels of service based on the dental competition in your area. We help dentists, dental teams, and DSOs launch, improve, and manage their online presence. We’ll begin with a complete analysis of the market area – online and offline – identify your ideal patients, complete a creative interview to understand exactly what you want from your dental website design and dental marketing plan so we know what you want to keep from your previous website and what you want to be updated and improved. We then go through a swift draft process using an easy online portal that tracks your changes or requests, and once approved, your WebLift is pushed live. This usually happens within 20-30 days. You’ll see the results of your campaign in Practice ZEBRA, where you can log in anytime, which will be reviewed regularly with your Account Manager. You’ll also receive regular monthly reports.
A contract creates a promise that certain deliverables will be provided and fulfilled by both parties. We want to keep your initial setup/design fees low in order to assist you in onboarding with a fantastic new website easily and affordably, and we expect to continue to work hard over the coming year to help your practice achieve your online and new patient goals. Building online traction does take time, and we will be investing in your dental website keyword optimization and linking strategies month-over-month, and you don’t want to waste your investment by switching providers early. However, you are free to cancel after the initial 12-month term. That said, we have a 100% quality and satisfaction guarantee, so if there are major reasons for an early cancelation, which we hope there will not be, of course, that can be considered. At the beginning of a relationship, it’s always difficult to think about parting ways, but we understand your concerns and hope that our 30+ year tenure and excellent reputation help you feel confident in choosing Patient NEWS as your dental website partner.
Yes! You will. Clients retain exclusive ownership of all content provided, custom copy created during your campaign, and your website domain. For clarity, all other website elements, including plug-ins, licensed videos, new-patient intake form, managed social marketing, local SEO, reputation monitoring, etc., cannot be transferred with a web cancellation. BUT, let’s not talk cancelation before we even start. Just know we will work our butts off to make sure you love your dental website ,love the service you get from Patient NEWS, and stay with us for the long haul And you’ll see your production results in black and white in Practice ZEBRA. We are dedicated to helping you stand out and grow
Yes, at Patient NEWS you will be assigned a dedicated and experienced Account Manager who will get to know you and your team, and take care of all the details of managing your web presence, including facilitating regular review meetings, website changes/updates, etc.
A dental practice website is a vital tool for attracting and retaining patients. Here are key elements that make it effective:
User-Friendly Design: A dental practice website should have a clean, intuitive design that's easy to navigate. A modern, visually appealing interface builds trust and keeps users engaged. An outdated website can negatively impact patient perception of the modern technology and pristine environment of the practice itself.
Mobile Responsiveness: With the increasing use of mobile devices, every dental website should be optimized for mobile viewing. Ensuring that it loads quickly and works seamlessly on all devices is crucial. There’s nothing worse than a phone number that doesn’t click-to-call on an outdated site.
Clear Call to Actions (CTAs): Prominent CTAs, like "Book an Appointment" or "Contact Us," make it easy for visitors to take the next step. CTAs should be placed strategically throughout the site, using a pop color that’s complimentary to the practice branding.
Informative Content: Providing detailed information about services (e.g., general, clear aligners, cosmetic, restorative, and preventive dentistry) educates patients and helps them make informed decisions.
About the Team: The number one navigation link new patients hit is about the doctor. Including great images, and bios of dentists and team helps personalize the practice, allowing patients to build trust by learning about their experience, education, and approach to patient care. Be sure to add interesting “when not in the office” content that could resonate with new patients.
Patient Resources: Add some interesting engagement, like FlashSmile® from Patient NEWS, to help keep patients onsite longer. Quality content and easy-to-access forms, new patient information, payment options, membership details, and insurance processing can simplify the patient experience and reduce administrative work.
SEO and Local Search Optimization: The website should be optimized for search engines, especially for local search, to help the practice rank high when potential patients search for a dentist in their area.
Online Scheduling: Allowing patients to schedule appointments on your dental practice website can streamline the process and improve convenience.
Reviews and Testimonials: Featuring patient reviews and testimonials builds credibility and helps new patients feel confident in choosing the practice. For improved trust, integrate them directly to a dedicated page on your website from Google and Facebook.
Security and Privacy: Ensuring the website is secure (with SSL certificates and encryption) and compliant with privacy regulations (like HIPAA) is critical for protecting patient information.
Focusing on these elements will create a robust and trustworthy dental practice website that meets patient needs and enhances the overall patient experience.
Yes! SEO (Search Engine Optimization) for dental websites is extremely important. Here's why:
Increased Visibility: SEO helps your dental website appear higher in search engine results when potential patients search for dental services in your area. The higher your ranking, the more likely it is that people will click on your website.
Attracting Local Patients: Most patients search for dental practices ‘near me’. Optimizing your website for local SEO ensures that your practice appears in relevant searches for people looking for dental services in your geographical area.
Building Trust and Credibility: Higher rankings in search results signal to potential patients that your website is a reputable source of information. A well-optimized website also enhances user experience, which further builds trust.
Cost-Effective Marketing: SEO is a relatively cost-effective marketing strategy compared to paid advertising. Once your site is properly optimized, it can continue to bring in traffic without ongoing costs like PPC ads. Although PPC is one of those pieces of the puzzle that contributes to higher ranking from Google!
Competitive Advantage: Dental practices that invest in SEO often outshine their competition online. If your competitors are showing up in search results and you aren't, they’re more likely to attract new patients. The key to SEO for dental websites is to ensure you are investing at the level required for your competitive marketplace. It’s a marathon and you have to keep pushing to scale up and stay there. Competitors will fight to beat you. This is a repeat, repeat, repeat program.
Improved User Experience: SEO for dental websites isn’t just about keywords—it also involves ensuring your website is user-friendly, mobile-optimized, and fast. These factors improve patient engagement and make them more likely to book an appointment.
In short, SEO is crucial for driving traffic to your dental website, attracting new patients, and standing out in a competitive market.
When it comes to dental website SEO (Search Engine Optimization), the "best" practices involve a comprehensive approach that covers several key areas. Here are some of the most important factors:
Keyword Research: Identify relevant dental-related keywords that potential patients are searching for, such as "family dentist near me," "cosmetic dentist," or "emergency dental care." This ensures your content is aligned with what people are looking for. There will be 3-5 magic keywords that you must go after.
On-Page Optimization: Ensure that every page on your website has optimized meta tags, titles, headers (H1, H2, etc.), and URLs with your targeted keywords. Pages should load quickly and be mobile-friendly to rank well on Google.
Local SEO: When it comes to dental website SEO, it’s all about local. Local SEO is critical for dental practices because most patients are searching for services in their geographic area. Optimizing your Google Business Profile, acquiring local backlinks, and including your practice’s name, address, and phone number (NAP) consistently across the web will boost your visibility in local search results.
High-Quality Content: Create engaging and informative content that answers common dental questions or addresses specific dental treatments. Make it personal. Keep it real. Showcase why your practice and team are special, and incorporate those magic keywords throughout so that the team working on your dental website SEO has lots of good content to optimize.
Technical SEO: This includes optimizing your website's backend, such as improving site speed, creating an XML sitemap, ensuring that pages are crawlable by search engines, and implementing structured data (schema markup) to enhance your search listings with rich snippets.
Patient Reviews: Encourage patients to leave positive reviews on platforms like Google. Not only do reviews build trust with prospective patients, but they also influence search rankings. Responding to reviews and engaging with patients online can also have dental website SEO benefits.
Backlinks and Citations: Earning quality backlinks from other reputable websites, such as dental directories, local business listings, and blogs, improves your site’s authority and rankings. Critical to dental website SEO is building citations (online mentions of your business) which also enhances local SEO efforts.
User Experience (UX): Google prioritizes websites that provide a good user experience. A well-designed website that is easy to navigate, mobile-responsive, and fast-loading can positively impact both your rankings and the overall patient experience. Think of dental website SEO like marketing to Google behind-the-scenes!
Combining these SEO elements will help your dental website rank higher, attract more traffic, and convert visitors into patients.
Yes, dental website content is extremely important. It serves multiple purposes that directly impact the success of a dental practice:
First Impressions: Your dental website is often the first or second interaction potential patients have with your practice. High-quality content can help create a positive first impression, making visitors feel more confident and comfortable about choosing your services.
SEO and Visibility: Well-written content that includes relevant keywords can significantly boost your search engine rankings, making it easier for people to find your practice online. This leads to increased website traffic and potentially more patients.
Patient Education: Informative content helps educate patients about dental procedures, treatments, and preventive care. This can build trust and demonstrate your expertise, positioning you as an authority in the field.
Engagement and Conversion: Engaging and easy-to-read content keeps visitors on your site longer and increases the chances they will schedule an appointment. Content like service pages, new patient content, smile galleries, and engagement tools like FlashSmile® from Patient NEWS helps to guide patients through their decision-making process. New patients will research you so you want your dental website content to be top-notch, welcoming, and interesting.
Brand Building: Dental website content is like all the patient communication you are doing. Visiting your dental website is part of the patient journey, so you want to have consistent, personalized content for your digital and direct mail campaigns because this helps build your brand and convey your practice’s values, mission, and unique approach to care. This helps differentiate your practice from competitors.
In summary, dental website content is vital for attracting and retaining patients, educating them, improving your online presence, and building trust and credibility. Find a partner like Patient NEWS who will help strengthen your practice brand voice and values. We’ll help you reinforce your brand, setting you apart from competitors and helping you STAND OUT in your community.
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Market Research report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your Free Initial Call.
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3909 Witmer Avenue, #1080,
Niagara Falls, NY 14305
5152 County Road 21, Box 822,
Haliburton, ON K0M 1S0
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“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”
Dr. Hazel Glasper
Owner, Revive Dental