DENTAL PATIENT ENGAGEMENT SOFTWARE

Help Your Practice Thrive With Dental Communications Software That Boosts Marketing Results & Increases Patient Retention!

Build brand awareness, improve patient trust, boost ROI, and grow your practice with Practice ZEBRA, our dental patient communication software!

A dashboard with a smiley face and a hand.

Accelerate growth and supercharge patient engagement with our best-in-class dental patient engagement software that offers:

Professional & Educational Communications

Increase patients’ connection and loyalty to your practice with tailored, engaging, and well-designed communications!

Connect Meaningfully & Conveniently

Reach patients on their phones or laptops, where they can conveniently engage with your content – at their leisure.

Promote Specials, Membership Plans, & Announcements

Advertise promotions, in-house membership plans, specials, practice announcements, and more to maintain patient engagement and loyalty.

Increase Conversions With 2-Way Texting

Allow patients to confirm appointments, ask questions, and reschedule while reducing no-shows and improving patient engagement.

Stay Connected With Email Marketing

Streamline communications with personalized email marketing that keeps patients informed about practice news, oral health education, and more.

Elevate Your Reputation

Enhance your reputation as a patient-centered practice with regular communications that lead to increased referrals and long-term loyalty.

Retain existing patients, build trust and loyalty, and keep your practice top of mind when patients have a dental need with email marketing.

With Practice ZEBRA®’s eNewsletters and Custom Communications, you can retain more patients, re-engage danger patients, showcase your services, highlight your promotions, gain more referrals, and so much more!

Cultivate Lasting Patient Relationships, Differentiate Your Practice In A Bustling Marketplace, & More

Stay Connected With Monthly Patient eNewsletters

Monthly eNewsletters feature valuable educational tips for maintaining optimal oral health between visits, from proper brushing and flossing techniques to dietary recommendations and more. Each eNewsletter is personalized with your practice’s logo and contact information and is a convenient, set-it-and-forget-it solution that strengthens patients’ connection with your team.

Create Personalized Communications

Highlight practice news, special promotions, team and technology additions, and more with tailored and targeted email campaigns. Choose from ready-to-use templates or start from scratch with a blank one – Practice ZEBRA makes it easy to craft custom messages, format text, add images, and incorporate links with our easy-to-use and intuitive dashboard.

Maximize Referrals

Encourage more referrals with patient success stories and a “we welcome new patients” message in your monthly eNewsletter. By highlighting your commitment to quality care and patient satisfaction, you’ll effectively motivating patients to refer your team to friends and family in need of a dental healthcare provider.

Re-Engage Patients

Use monthly eNewsletters and personalized email communications to consistently engage active and lapsed patients. These materials can also be used to target at-risk patients to encourage them to schedule their next appointment, follow through on recommended treatment(s), reach out to your team with questions/concerns, and more.

Leverage Feedback To Improve Your Dental Practice

Boost engagement and satisfaction by including a survey that asks patients to share their thoughts about their experience(s) with your team, their satisfaction with treatment outcomes, and suggestions for improvement. While Practice ZEBRA doesn’t produce these surveys, it allows you to easily integrate links to popular free survey platforms.

Increase Your Dental Marketing ROI

Boost ROI with a cost-effective omnichannel marketing campaign. Maintain consistent messaging in your digital and direct mail campaigns to improve targeting, attract more patients, build patient loyalty, drive revenue, and more.

Get Content That’s Compliant With Healthcare Regulations

Benefit from software and patient communication tools that include features like automatic unsubscribe links and list management to ensure compliance with regulations such as PIPEDA, CASL, and CAN-SPAM for email marketing, as well as HIPAA for the protection of patient health information.

FEATURED QUESTIONS

Frequently Asked Question

  • What support does Patient NEWS provide for setting up and using these features?

    Our dedicated team of Account Managers is available to assist your team in understanding and utilizing our patient communication tools. They will provide comprehensive support, including initial setup, training for your team, and ongoing technical support. Patient NEWS also provides an online learning library with video tutorials and user guides to ensure that your practice can effectively and seamlessly integrate our software into your daily operations, maximizing the benefits for your practice and your patients.

  • Can the automated monthly eNewsletter be customized?

    The monthly set-it-and-forget-it eNewsletter is designed for busy practices that want to maintain consistent communication with their patients without the hassle of manual effort each month. Once set up, the tool will automatically send out a professionally crafted newsletter every month. This ensures you stay connected and keep your brand top-of-mind – all without needing to manually create or send emails every month. 


    For clients who prefer more customization, we offer the flexibility to insert ads via images that let you highlight promotions or events, adding a personalized touch to your newsletters. The Custom Communications feature offers complete flexibility for clients who want to send personalized, on-demand email or text campaigns whenever necessary.

  • Are patients interested in receiving emails and eNewsletters from a dental practice?

    Absolutely! Studies show that patients appreciate receiving emails and eNewsletters from their dental team because these communications keep them informed and educated about their oral health. Regular, informative communications foster a sense of community and involvement and enhance brand allegiance as patients view your office as a dependable and credible source of health information. This continuous engagement helps deepen the relationship between patients and practice, encouraging ongoing interaction and reinforcing their trust in you.

  • What types of email campaigns can I create?

    From promotional emails and event invitations to product announcements, reactivation notes, use-it-or-lose-it benefits reminders, and team news, you can control who sees each message, the time at which it’s sent, and more.

  • Can I track who opens and clicks on my emails?

    Yes, our tracking feature allows you to see which recipients opened your email and clicked on links, providing valuable insights into engagement.

  • How can I increase my email deliverability rates?

    Follow best practices such as keeping your patient contact info updated, avoiding spammy content, and ensuring recipients have opted in to receive your emails. Our system provides real-time insights into the percentage of your patients who are missing critical contact information, such as email addresses or cell phone numbers, and if the information on file is invalid, enabling you to identify gaps, increase your reach, and boost your email marketing efforts.

  • Can I segment my recipient list?

    Our system provides recipient lists for common groups, including all active patients, patients at risk of leaving (danger patients), patients without insurance, patients with unaccepted treatment, and more. This flexibility ensures you can tailor your communication to the right audience – whether it's for general updates or targeted campaigns.

Get Started Today

Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.


To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Reveal Report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your free initial call.

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