DENTAL PATIENT ENGAGEMENT SOFTWARE
Help Your Practice Thrive With Dental Communications Software That Boosts Marketing Results & Increases Patient Retention!
Build brand awareness, improve patient trust, boost ROI, and grow your practice with Practice ZEBRA, our dental patient communication software!

Cultivate Lasting Patient Relationships, Differentiate Your Practice In A Bustling Marketplace, & More

Stay Connected With Monthly Patient eNewsletters
Monthly eNewsletters feature valuable educational tips for maintaining optimal oral health between visits, from proper brushing and flossing techniques to dietary recommendations and more. Each eNewsletter is personalized with your practice’s logo and contact information and is a convenient, set-it-and-forget-it solution that strengthens patients’ connection with your team.
Questions? Talk to our team
Create Personalized Communications
Highlight practice news, special promotions, team and technology additions, and more with tailored and targeted email campaigns. Choose from ready-to-use templates or start from scratch with a blank one – Practice ZEBRA makes it easy to craft custom messages, format text, add images, and incorporate links with our easy-to-use and intuitive dashboard.
Questions? Talk to our team


Maximize Referrals
Encourage more referrals with patient success stories and a “we welcome new patients” message in your monthly eNewsletter. By highlighting your commitment to quality care and patient satisfaction, you’ll effectively motivating patients to refer your team to friends and family in need of a dental healthcare provider.
Questions? Talk to our team
Re-Engage Patients
Use monthly eNewsletters and personalized email communications to consistently engage active and lapsed patients. These materials can also be used to target at-risk patients to encourage them to schedule their next appointment, follow through on recommended treatment(s), reach out to your team with questions/concerns, and more.
Questions? Talk to our team


Leverage Feedback To Improve Your Dental Practice
Boost engagement and satisfaction by including a survey that asks patients to share their thoughts about their experience(s) with your team, their satisfaction with treatment outcomes, and suggestions for improvement. While Practice ZEBRA doesn’t produce these surveys, it allows you to easily integrate links to popular free survey platforms.
Questions? Talk to our team
Increase Your Dental Marketing ROI
Boost ROI with a cost-effective omnichannel marketing campaign. Maintain consistent messaging in your digital and direct mail campaigns to improve targeting, attract more patients, build patient loyalty, drive revenue, and more.
Questions? Talk to our team


Get Content That’s Compliant With Healthcare Regulations
Benefit from software and patient communication tools that include features like automatic unsubscribe links and list management to ensure compliance with regulations such as PIPEDA, CASL, and CAN-SPAM for email marketing, as well as HIPAA for the protection of patient health information.
Questions? Talk to our team
FEATURED QUESTIONS
Frequently Asked Question
What support does Patient NEWS provide for setting up and using these features?
Our dedicated team of Account Managers is available to assist your team in understanding and utilizing our patient communication tools. They will provide comprehensive support, including initial setup, training for your team, and ongoing technical support. Patient NEWS also provides an online learning library with video tutorials and user guides to ensure that your practice can effectively and seamlessly integrate our software into your daily operations, maximizing the benefits for your practice and your patients.
Can the automated monthly eNewsletter be customized?
The monthly set-it-and-forget-it eNewsletter is designed for busy practices that want to maintain consistent communication with their patients without the hassle of manual effort each month. Once set up, the tool will automatically send out a professionally crafted newsletter every month. This ensures you stay connected and keep your brand top-of-mind – all without needing to manually create or send emails every month.
For clients who prefer more customization, we offer the flexibility to insert ads via images that let you highlight promotions or events, adding a personalized touch to your newsletters. The Custom Communications feature offers complete flexibility for clients who want to send personalized, on-demand email or text campaigns whenever necessary.
Are patients interested in receiving emails and eNewsletters from a dental practice?
Absolutely! Studies show that patients appreciate receiving emails and eNewsletters from their dental team because these communications keep them informed and educated about their oral health. Regular, informative communications foster a sense of community and involvement and enhance brand allegiance as patients view your office as a dependable and credible source of health information. This continuous engagement helps deepen the relationship between patients and practice, encouraging ongoing interaction and reinforcing their trust in you.
What types of email campaigns can I create?
From promotional emails and event invitations to product announcements, reactivation notes, use-it-or-lose-it benefits reminders, and team news, you can control who sees each message, the time at which it’s sent, and more.
Can I track who opens and clicks on my emails?
Yes, our tracking feature allows you to see which recipients opened your email and clicked on links, providing valuable insights into engagement.
How can I increase my email deliverability rates?
Follow best practices such as keeping your patient contact info updated, avoiding spammy content, and ensuring recipients have opted in to receive your emails. Our system provides real-time insights into the percentage of your patients who are missing critical contact information, such as email addresses or cell phone numbers, and if the information on file is invalid, enabling you to identify gaps, increase your reach, and boost your email marketing efforts.
Can I segment my recipient list?
Our system provides recipient lists for common groups, including all active patients, patients at risk of leaving (danger patients), patients without insurance, patients with unaccepted treatment, and more. This flexibility ensures you can tailor your communication to the right audience – whether it's for general updates or targeted campaigns.
Get Started Today
Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.
To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Reveal Report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your free initial call.
Stay In The Know!
Join 20,000 dental colleagues today!
Subscribe to our weekly updates, and/or request a free brochure and product samples.