DENTAL CALL TRACKING

Call Scoring & 2-Way Texting: Acquire & Retain Patients, Monitor Phone Interactions, Measure Campaign Results & More!

With Call Scoring & 2-Way Texting from Practice ZEBRA®, you can increase conversions, seamlessly confirm appointments, improve the patient experience, identify areas for team training, & so much more! These best-in-class tools help dentists identify opportunities, boost acquisition, & jump-start profitability!

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Drive practice growth, improve team performance and supercharge marketing with Call Scoring & 2-Way Texting:

Improve Lead Attribution

See which marketing channels drive calls and adjust your marketing spend to focus on your most effective mediums.

Never Miss A New Opportunity

Get real-time insights into missed calls and answer rates, and receive instant notifications for missed calls to boost acquisition rates.

Increase Conversions With 2-Way Texting

Allow patients to confirm appointments, ask questions, and reschedule while reducing no-shows and improving patient engagement.

Boost The Patient Experience

Help your team convert calls, improve patient satisfaction experience, and save time with detailed call tracking and analysis metrics.

Enhance Your Team’s Training

Review scored calls to identify training needs and improve conversion rates and patient satisfaction.

Never Miss An Opportunity

Follow up with leads via call scoring and 2-way texting to keep the conversation going and capture more appointments.

When a dental practice wants to STAND OUT and GROW, data-driven call scoring & 2-way texting tools are a must.

Helping teams convert more new patients, retain existing patients, measure the effectiveness of marketing campaigns, and more, these features underpin production efforts while boosting profitability!

Listen To Scored Calls, Review Call Metrics, & Streamline The Patient Experience With Call Scoring & 2-Way Texting

Measure Your Marketing Campaigns Using Call Tracking Lines

Precisely measure the effectiveness of your marketing campaigns with unique call tracking phone numbers that are assigned to each campaign. See which efforts are driving calls and new patient inquiries to further optimize your marketing strategies and allocate funds to high-performing channels!

Achieve Better Results With Call Conversion Metrics

Regularly review data insights to understand key metrics, including calls answered, calls missed, which campaign drove each call, their outcomes, and more. Dive deeper by examining summaries and transcripts to thoroughly analyze conversations and compare your calls answered and converted averages to the industry standard (and the top 10% of practices) to identify areas for improvement.

Gain Insights Into Why Opportunities Are Lost

Examine your practice’s lost opportunity analysis, which pinpoints why prospective patients didn’t schedule. By reviewing these calls, you can uncover patterns and understand what made them ineffective. This insight allows you to develop a strategic plan to address weaknesses, ensure better product knowledge, and improve future conversions.

Assess Team Performance Metrics To Boost Success

Track which team members answer calls, how many were scored, and their success rate for booking appointments. Each member receives a Phone Power AI scorecard, grading them on key aspects like greeting, friendliness, how questions are handled, and conversion ability. You’ll quickly identify top performers, detect areas for improvement, and track monthly trends.

Never Miss A New Patient Opportunity With Missed Call Alerts

While missing a new patient call can sometimes be unavoidable, it’s vital that these valuable callers receive a timely response to ensure they don’t move on to the dentist down the road. Practice ZEBRA helps by automatically sending a text to the caller apologizing for the missed call and informing them that you'll be in touch shortly. It also offers the option to book an appointment online as an immediate solution! Additionally, setting up missed call alerts for your team ensures that potential patients receive a timely response, enhancing their experience and increasing the likelihood of securing their appointment.

Utilize 2-Way Texting To Enhance Patient Satisfaction

2-way texting with a call tracking line for marketing allows for quick, personalized communication with potential new patients. It enables lead follow-ups, answering inquiries, sending promo offers, and scheduling appointments. Automated responses can handle missed calls, while text reminders and personalized messages help build relationships and reduce no-shows. This approach enhances engagement and boosts conversion rates.

Leverage Phone Power Training Materials

Enhance your team's call handling skills with Phone Power training materials. These resources provide detailed guidance on effective call management, helping your team improve communication, handle calls efficiently, and apply best practices that benefit your patients’ experience and practice profitability. By utilizing these training materials, you help ensure your team is well-equipped to manage calls from marketing leads effectively.

Maximize Marketing ROI With Call Tracking

Practice ZEBRA software matches your call leads to new patients so you can evaluate the quality of your patient acquisition efforts. By assessing the number of new patients attributed to each campaign, measuring the effectiveness of your investments, and comparing actual production with projected production, you gain a clear understanding of your marketing ROI and how to effectively drive growth for your practice.

FEATURED QUESTIONS

Frequently Asked Question

  • What is call scoring, and how does it work?

    Call scoring evaluates the quality of phone interactions based on predefined criteria, such as call handling, communication skills, and conversion ability. AI technology records, transcribes, and scores every call, providing insights into staff conversion performance and identifying areas for improvement.

  • What is call tracking, and how does it work?

    Call tracking is a technology that assigns unique phone numbers to different marketing campaigns, enabling practices to monitor and analyze incoming calls. By using these numbers, you can track which campaigns are driving phone calls, helping to measure their effectiveness and ROI. Calls made to the tracking number are forwarded to your main office line, ensuring that calls aren’t missed while gathering valuable data on campaign performance.

  • Do you provide templated call scripts?

    Yes, we offer Phone Power training materials that include templated scripts to help you get started. Consistency in messaging is crucial for maintaining a professional image and ensuring that important details are not overlooked, which is where our templated scripts can be highly beneficial. For a more customized approach, you can reach out to your account manager for personalized support.

  • I already have 2-way texting, and my team doesn't want to monitor two systems. What’s the benefit of having 2-way text for my call tracking lines?

    Having 2-way texting for new patient opportunities enhances efficiency, ensures consistent messaging, and improves lead conversion by facilitating real-time engagement with potential patients calling your tracking lines. Additionally, it enables you to communicate with existing patients for reminders about upcoming appointments, follow-up when they are past due, request reviews, and more – all within a single platform, which eliminates the need to manage multiple systems.

  • How often should I review call tracking and scoring data?

    Regular monthly or quarterly reviews help you stay informed about campaign performance and staff effectiveness. Frequent analysis allows you to make timely adjustments and continuously improve your marketing and customer service strategies.

  • Will patients be confused if I use multiple call tracking lines?

    Patients generally won't be confused by multiple call tracking lines, as long as all numbers forward to the main office and their experience remains seamless. To prevent confusion, maintain consistent branding across all materials, ensure staff are aware of the different numbers, and use call tracking lines primarily for marketing rather than as the main contact number. Additionally, once new patients arrive for their appointment, staff can provide them with the main office phone number and other contact details. This ensures they have the correct information for future communication, minimizing any potential confusion.

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Welcome to Patient NEWS! The first step in our process is to get to know each other a little better. With an initial 30-minute call, we will discuss your goals, and our solutions and see if we might be a good fit for your practice.


To determine the best digital or direct mail strategy, we layer in a comprehensive 24-page custom Reveal Report, regularly $795, now available to you at no charge! This includes a free live demo with Practice ZEBRA! Find out more in your free initial call.

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