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Use Benchmarking & Trends For Dental Practice Growth

Wide angle view of the Interior of a modern dental practice

Measure what matters to unlock the next level of success

You’re in the business of dentistry. And just like any other business, it’s essential to have clarity around past performance, current trends, and future views to determine how operational and marketing decisions have affected your results and profitability up to this point.

To effectively evaluate the past, present, and make impactful improvements for the future for your solo or group practice, it’s imperative to conduct production benchmarking & analyze trends.

Head-of-the-pack technology from Patient NEWS & Practice ZEBRA makes this a whole lot easier with…

  • Production Trends
  • New Patients - visits & value
  • Danger Patients
  • Net Gain/Loss Trends
  • Reappointment & Scheduling data
  • Case acceptance results
“The great thing about Practice ZEBRA has been that no matter where I am, I have all my data from my practice as well as all my marketing platforms.” – Dr. Shana Friedman

View patient trends for the last month, year, or all time

Is your practice beginning to see a rise in new-patient appointments? Or are you on the verge of a steep decline? What percentage of existing patients are scheduled?

Practice ZEBRA contains the vital metrics that you and your team should know. By looking at production trends, you can see if you’re on track to hit your financial goals this year and if you’re going to achieve future objectives based on the practice’s current trajectory.

Patient Production by Month chart from Practice ZEBRA's dental intelligence

Based on the data, you can then look into your marketing and retention strategies and the patient experience to determine if certain factors correlate with the results you’re seeing. By regularly monitoring your trends, you can determine business and market conditions that may have impacted and plan to bridge any gaps. Analyzing the data will help you connect the dots and put a winning strategy into place.

New Patient Production by Month chart from Practice ZEBRA

Get better visibility of the current state of each practice by viewing monthly, new, reactivated, and lost patients to ensure that the practice is gaining far more that it’s losing. You’ll be able to view industry average and what top performers are doing for any time period.

New & Lost Patients bar graph from Practice ZEBRA provides a monthly view of patient activity
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New Patients bar graph from Practice ZEBRA shows new and reactivated patients
Do you have a steady flow of new patients?

New patients are the lifeblood for every dental practice. Maintaining a steady flow and understanding what operational and marketing adjustments may have impacted the practice ups and downs is critical.

Focusing activities on active and new patient trends vs static numbers = More Production!
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Bar graph from Practice ZEBRA shows percentage of active patients with a future appointment
Is your practice succeeding at patient scheduling?

Scheduling is a massive factor in dental practice success. If you have adequate systems in place, your days will be smoother, patients will receive better care, and your team will be more productive at the office.

With Practice ZEBRA, you’ll not only see where your practice (or group of practices with roll-up reporting) is trending when it comes to scheduling, but can also compare your results to industry average and the Top 10% of practices. The data is updated daily so you can study the gaps and determine strategies for your dental offices.

Closeup of calendar with dental appointment noted and fountain pen beside it

New patients are worth almost double that of an existing patient, so it’s important to leave room in the schedule for them and keep them returning with solid scheduling strategies and communication.

Bar chart in Practice ZEBRA that highlights monthly case acceptance rate
Case acceptance affects practice growth

With Practice ZEBRA you’ll have easy access to presented treatment (by provider), what’s been accepted and what’s outstanding. And clickable lists allow you to easily follow up on unaccepted treatment and boost production!

Practice ZEBRA provides a month-by-month breakdown of accepted and unaccepted treatments. Each month details…

  • number of treatment plans presented
  • number of patients who accept
  • percentage of patients who accept
  • total value of all recommendations
  • value of accepted treatments
  • percentage amount accepted.
Male dentist and female office manager review Practice ZEBRA metrics on desktop computer

To increase case acceptance, you may discover that it’s time to enhance communication between your team and patients. A monthly email newsletter and quarterly mailed patient newsletter can educate patients about your elective services, leading to higher interest and adoption. Or maybe the presentation to the patients should be done a bit differently. Or perhaps a dental membership plan is necessary to assist those who are having a tough time affording care. When you monitor your trends, maybe the simplest solution is right in front of you. Present more and more gets accepted! ZEBRA’s Case Acceptance report will show you just what you need!

ZEBRA enterprise views GROUP practices can use

Dropdown menu with data on patients for group practices found in Practice ZEBRA

If you’re a group practice owner or part of a DSO, you’ll find Practice ZEBRA’s enterprise views and group reporting valuable. You’ll be able to see your data by practice, region, and group as a whole. And if you need a customized presentation, no worries, reports can be created to suit your DSO just the way you want to see them.

And that means you can monitor multiple offices with many stakeholders and manage unique brands for different locations and appropriate messaging for different demographic targets. This makes monthly reporting a breeze!

Give Practice ZEBRA a try today for dental practice growth – with absolutely no obligation! We’re confident you’ll love it and especially the ability to benchmark data with ease. Analysis available FREE for up to 3 locations for your DSO! Schedule now!
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Your Questions Answered

Open FAQs To Read Frequently Asked Questions About Production Benchmarking & Trends.

Or better yet, call us at
888-377-2404 & talk to a real person!

FAQ

Is benchmarking really that important for dental practice growth?

You bet it is. To reach your practice goals, you need to understand where you’ve been. You also need a roadmap to help guide you and your team to achieve future success. Just like athletes analyze the previous night’s game or large organizations reflect on the past year during AGMs, it’s critical to assess recent challenges and accomplishments, and determine which dental marketing tactics work and which ones don’t, to elevate future performance.

What’s a surefire way toincrease  dental patient visits?

Is your team consistently booking the next appointment before the patient walks out the door? Your team has a critical role to play in ensuring patients don’t leave without being scheduled in. Remember that a new patient is worth almost double the value of an existing patient. Based on Practice ZEBRA data, the average existing patient spends $1,000 per year while a new patient is worth $1,700.

Can I really increase practice production with direct mail? I’ve heard that print isn’t relevant.

That rumor couldn’t be further from the truth! We are constantly inundated with digital messaging (it’s still an important part of a comprehensive marketing strategy though). And this is even more reason as to why it works and creates a meaningful connection with patients and prospects. Studies prove its effectiveness. For example, the brand recall of direct mail is 70% higher than digital, and 56% of people are delighted to read their mail. It has worked for years and will continue to work in the future. With tech companies like Google using it to get new business, that really says something!

How important is it to communicate our vision and goals to the team for dental practice growth?

Dental practice leaders need to keep their key team members in the loop when it comes to their vision. Then, let them know what the expectations are and follow up regularly to ensure they are making it happen.

How do enterprise views in Practice ZEBRA help our group practices see increases in dental-patient visits?

In one central location, you’re able to generate a list of data on patients for each of your offices. This gives you a side-by-side comparison of everything related to patient production, annual patient value, and visits. You get the total number of visits for a particular period, as well as the scheduling rate. The data for the office that is performing the best is highlighted in turquoise while the bottom performer is red. This is convenient for owners or managers to quickly get a high-level view of where each practice stands as well as the organization as a whole. It’s also an excellent way to gauge if they are on track to meeting the fiscal year’s goals. ZEBRA also features figures for industry averages and the top 10% of practices, which makes it possible to know if one is in a leadership position or not.

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