Win More New Patients in 2025

Attracting more new patients has a direct impact on clinical success, and one of the most efficient means of building greater awareness of your presence and gaining more new patients from your neighborhood is direct mail marketing.   

With email inboxes and social media feeds overflowing into an unmemorable blur, direct mail stands out and can provide instant credibility. Given today’s highly competitive dental market, dentists who recognize the advantages that this powerful weapon can provide will experience a differential advantage. 

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Potential patients need a basic awareness of your practice before they can do business with you. Direct mail is the only way to reach 100% of a target audience and provide an extended shelf-life of the brand in homes. But not all direct mail is the same. 

Readers trust publications they read, and that gives your message instant credibility. Readers also regard newsletters as the most trusted format when it comes time to make a decision, offering a 17-day shelf life versus 3 days for a postcard. 

Newsletters tell them who you are, where to find you, and what services you offer. The format also provides a positive first impression – that you are the expert they require. 

Newsletters enable you to cultivate how your practice is viewed, your professionalism, your technology, your services, and your quality. 

There is a required formula to ensure that a direct mail campaign is effective. 

1. Be data-driven. Precisely target the households most likely to respond to your services. At Patient NEWS, we help our clients do that with advanced demographic analysis and patient mapping to create like audiences for list development. 
   
   
2. Great content. Newsletters are powerful! Newsletters are non-threatening because they contain additional helpful and interesting information that people want to receive, read, and respond to. Newsletters are valuable because they enable you to promote specific goals. 
   
   
3. Track results. Be sure you’re able to track results using address matching and call scoring. New patients who receive your direct mail piece may initiate their first contact with your practice via a website, form fill, or social site. Monitoring the full patient journey allows you to make good long-term decisions for practice growth. 
   
   
4. Are you persistent? This will lead to a more profitable practice. There are always obstacles to overcome. Encourage your team to focus on improving call handling and conversion. Stick with your marketing plan. Follow through on all aspects of it. Provide the necessary budget and adhere to the timelines you’ve identified. 

Direct mail has many benefits for your dental practice. Neighborhood newsletters help you keep in touch with current, lapsing, and new patients. They educate patients about new or additional services, establish credibility of the doctor and team, reinforce the capabilities of the practice, motivate word-of-mouth referrals, and bring in more new patients. Users experience a 6x ROI within one year. 

BONUS: For a short time, you can add 2,000 extra households to your neighborhood newsletter direct mail campaign with Patient NEWS at the lowest price ever! Schedule a time to chat with one of our experts and find out more. 

You’ll also get EXCLUSIVE USE of our newsletter solution for your area. No other dentist will be able to access the program. Grab your territory today! 

Sound interesting? Look at the number of new patients you saw in 2024. Was that an increase or decrease compared to 2023? It’s important to remember that the competition for new patients is intense! 

Patient NEWS clients attracted 25% more new patients than industry average, with average production at $2 million for 2024. 

Ready for growth in 2025? Get our proven program working for your office. Sign up here!