Dental group marketing is the strategy and execution of patient acquisition and retention campaigns, with brand consistency across multiple dental practice locations under shared ownership or management. Unlike single-practice marketing, it requires coordinating campaigns, reporting, and multiple stakeholders with visibility across every location. 

It's not all that different, actually. We still must develop a unique strategy at the practice level, and a single practice needs one local SEO strategy, one Google Business Profile, and one set of campaigns customized to them. Your affiliates need the same individual attention. We make managing multiple locations easy with centralized coordination, and consolidated reporting. It's complex for a group marketing manager, but we help make that tough job easier!

At Patient NEWS, dental groups can choose a la carte services for specific locations or a fully managed, customized program across the entire group. This lets groups allocate budget toward the channels and locations that need the most support instead of a uniform package that doesn't fit every location equally. 

Practice ZEBRA is our proprietary dental marketing software, data and analytics platform. For dental groups, the enterprise version consolidates marketing and patient data across all locations into one dashboard, so leadership can compare performance, spot underperforming locations, and make informed decisions based on group-wide data. In addition, Practice ZEBRA has many incredible modules, marketing reports, patient reports, predictive analytics, and automated patient communications. It's your all-in-one solution that group marketing managers love.

Absolutely. Whether you're operating a handful of locations or expanding into new markets, our solutions are designed to scale alongside your organization. Many of our clients started as emerging groups and continued partnering with us as they added practices through acquisitions and de novo growth. Our goal is to build marketing systems that support sustainable success at every stage.

Timelines vary by channel and by how many locations are being optimized at once. Factors like the practice's current state, is it declining or growing, internal call handling, and external competition and area demographics all play a role. The good thing for groups marketing with Patient NEWS is that we have the expertise to guide the right decisions, and black and white visibility into results with Practice ZEBRA. There's no flying blind with Patient NEWS dental group marketing. 

Yes. Reviews affect visibility in Google Maps and local search, and reputation management is part of what we help groups monitor across locations through Practice ZEBRA.