You need to pick a marketing agency that understands the dentistry industry and your practice’s unique challenges. Choose wisely.
All marketing agencies boast about their creativity, innovativeness, and marketing savvy. But how can you tell if they’re capable of living up to their claims? And on the business of dentistry, how can you be sure they’ve got the experience and skills to serve as your dental marketing agency?
It’s not an easy call to make, and it’s not one that you should make alone. Pull together a panel of your senior or most experienced staff to help you make the right choice. Be clear about your objectives, keep your team’s discussions focused, and don’t allow subjective opinions to dominate the conversation.
There are three important things you need to consider before you hire an outside marketing team to promote your practice:
Let’s assume you’ve done your due diligence. You’ve talked to more than one dental marketing agency, and you picked the one that you think stands above the rest. You’ve reviewed some of the work they’ve done for other businesses, conducted a thorough reference check on them, and you’ve taken the time to vet the individuals that comprise their team. Before you make your final decision and invest your money in that firm, ask yourself these questions:
If you’re uncertain about the answers to any of the above, it may be wise to rethink whether or not the agency you are considering hiring is indeed the right one to represent your dental practice.
Need professional and experienced assistance marketing your dental practice? We can help. For more than 24+ years Patient NEWS has worked exclusively with more than 7,000 dentists across the U.S. and Canada. Call us now at 1-888-377-2404 or request a callback.
As Senior Vice President, Joanne has 25+ years of dental marketing and business development experience. She holds a Degree in Marketing Management/Strategic Marketing from York University and Advertising from Centennial College. She’s fired up about Patient NEWS and all the ways we can help dentists, DSOs and their teams STAND OUT & Grow!
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