There are a number of reasons you may be thinking about dental practice names. You could be purchasing an existing practice, rebranding your own, or bringing in a new associate. Whatever the reason, you have a number of choices that all boil down to knowing yourself, your neighborhood, and the specific target audience you are hoping to attract to your dental practice.
Why? Because in the business of dentistry, everything you do is marketing your dental practice. Including choosing your dental practice name.
You have a few paths to follow when you’re thinking about dental practice names.
Memorable – dental practice marketing starts with branding – you need your practice neighbors to associate your name with dental care and remember your name when prospects have a question or concern about their dental care.
Simple to say – your call handling team is using your practice name all day long – make it simple to say to help your call handlers answer the phone professionally – and easy for callers to understand and remember.
Representative of your practice culture & offerings – how does your dental practice stand out? If you’re the only sedation practice, have the most experience placing dental implants, or have pursued a specialty, include these details in your practice name.
Includes your city or neighborhood name – Local online search isn’t new, nor is it going away. If your governing dental association allows it, adding your city or neighborhood name will help with search results while establishing your dental practice as a local expert.
Once you have narrowed down your list…
You’ll be competing with these results and you need to know two things…
Ensure your practice name complies with your state or provincial advertising guidelines. Some, for example, do not allow you to use the name of your city – you may want to touch base with your representative if you are choosing a niche or location-centered name.
Check with your state business & trademark offices to make sure you are legally allowed to use the name. Just because you can’t find the business name online doesn’t mean it doesn’t exist. You’d be surprised at how many of our clients didn’t have websites before they started working with Patient NEWS.
Partner with a dental marketing agency that understands your unique needs as a dental practice owner when branding and marketing your dental practice. The dedicated team at Patient NEWS has been helping dentists Stand Out & grow for 25 years, and with the tools and expertise necessary to attract the right new patients to your dental practice, we’d love to help you too!
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